In Part 2 of our 3-part series, Paul Jamison continues his conversation with Asher from Messer Lawn Care Services to uncover the next level of profitable estimating and business operations. We build on our quoting framework to discuss how streamlining your sales process and leveraging your CRM can help you close more premium jobs while protecting your bottom line.

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Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

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Asher grew Messer Lawn Care from a wheelbarrow start at age 12 to a business serving about 50 to 65 clients by age 16. I speak with him about how he scaled the work, bought a truck and trailer, and expanded beyond his neighborhood. We discuss the importance of defining a service area, sticking to core services, and avoiding saying yes to every request. I ask about pricing, calculating true job cost, and the profit potential of upsells like core aeration and fertilization. Asher shares how he sets boundaries with customers, charges for extra work, and tracks both variable and fixed costs to stay profitable. We end with practical advice on setting a man-hour rate, using systems to collect payment, and building a business that can run without him.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

Takeaways:

• I track all revenue to the penny by routing every payment into a dedicated revenue account.
• We increase net profit by raising revenue and by rigorously reducing unnecessary expenses and waste.
• I calculate cost of goods sold for each job so I set prices that cover materials and direct costs.
• We separate fixed overhead from variable job costs to clearly see true profitability and monthly cash needs.
• I use a CRM such as Jobber linked to my bank and QuickBooks to streamline invoicing, payments, and bookkeeping.
• We review monthly financial statements, including cash flow, profit and loss, and balance sheet, to guide operational decisions.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO