Join Henry Heredia, Director of Product Development, and Digital Marketing Specialist Melanie Montaagudo from OMG National as they dive into the evolving world of Google Ads and Local Service Ads. Discover how the digital marketing landscape has transformed, what clients are experiencing, and the essential strategies businesses need to stay competitive and drive profitable leads. From understanding the "pay-to-play" reality of search results to leveraging comprehensive product stacks, Henry and Melanie share expert insights for sustained growth.

Chapters & Titles

0:00 🚀 Welcome: Google Ads & Local Service Ads Discussion

0:30 📈 The Evolving Google Ads Landscape

1:09 🥊 Increased Competition & Lead Challenges

2:34 💰 Pay-to-Play: Sponsored Ads on Google Search

3:41 🌐 Beyond Search: Display & Retargeting Explained

6:26 💸 Rising Lead Costs & Understanding ROI

9:29 ✨ User Experience: Outranking Just Ad Spend

12:03 ❤️ Google's Priority: User Experience is Key

12:44 🛠️ The Ideal Home Service Product Stack

16:14 ✅ Final Advice: Trust, Patience & Smart Investment

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Is your Google Business Profile (GBP) suddenly suspended? You're not alone. In this episode of the Google Business Buzz podcast, we sit down with Kirby, our GBP Team Lead, to uncover why Google is enforcing stricter policies and what it means for legitimate small businesses like yours.

We break down the complex process of getting reinstated and share expert strategies to protect your profile from future suspensions. Don't let your most valuable local marketing tool disappear overnight!

In this episode, you'll learn:

• Why Google is cracking down on profiles to improve user trust and fight spam.
• The common mistakes that get legitimate businesses suspended and how to avoid them.
• How to navigate frustrating Google Support and communicate effectively.
• How to properly document your business to prove your legitimacy to Google.
• Why a verified GBP is more important than ever in the era of AI search.
  
  

Struggling with a suspension or want to bulletproof your Google Business Profile? We can help.
Call our experts for a free consultation at 800-789-4619.
Visit our website: https://omgnational.com/contact/

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Are your Facebook and Instagram ads not delivering the results you expected? 😫 The game has COMPLETELY changed! In this episode of Google Business Buzz, we sit down with Meta Ads expert and Director of Sales at OMG National, Christopher Blake, to uncover the secrets behind successful Meta advertising in 2025.

Forget the old ways of hyper-specific targeting. Chris breaks down why your ad's creative—the video, the image, the text—is now the most powerful targeting tool you have. Learn how Meta's AI uses your authentic content to find your perfect customer, and why simply "feeding the beast" with genuine, in-the-field content can generate thousands of leads for your small business. 🚀

This is a must-watch for any business owner looking to master Facebook Ads, Instagram Ads, and understand the future of digital marketing.
In this episode, we break down:

✔️ The "Golden Age" of Facebook targeting and why it's over.
🎯 Why "Creative is the New Targeting" and what that means for your ads.
🤖 How to "Feed the Beast" and let Meta's AI do the heavy lifting.
📈 The power of authentic, low-effort content to generate massive leads.
💡 The surprising connection between your social media activity and your Google ranking.

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com