People are hitting “apply” 200, 300, 500 times… then getting rejected by an AI system in minutes, sometimes in the middle of the night. No human. No feedback. Just silence.

In this episode of Getting a Job in PR, I’m joined by Andrew Healy from Water And Wall (a New York agency founder) to talk about what actually cuts through now, and what agency leaders notice immediately.

This is not “job hacks”. It’s the stuff that gets you seen by a real person, and the behaviours that make someone worth hiring in the first year.

Practical takeaways you can use straight away:

• A “sniper” approach to job hunting that bypasses the AI slop, and why it works better than mass applying

• The simplest way to personalise a message so it doesn’t look copied, pasted, or AI-written

• What agencies are really hiring for when you’ve got little experience (hint: it’s not technical PR skills)

• The fastest way to build real-world credibility before you get hired, even without an internship

If you’re trying to get your first PR / communications / strategic comms role, this episode will save you a lot of wasted effort and a fair amount of misery.

GUEST
Andrew Healy - Water and Wall
LOCATION: New York, USA
WEB: waterandwall.com
NEW TO PR?
- Check out the new podcast 'Getting A Job In PR' - https://gettingajobinpr.com
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website - https://thepublicrelationspodcast.com/
- 'Getting A Job In PR' - https://gettingajobinpr.com
FUTURE GUESTS
- Check out: https://thepublicrelationspodcast.com/be-a-guest/

Let's look at getting in-house PR and Strategic Comms roles.

In this episode of Getting a Job in PR, Richard speaks with Edeje Onwude, Director of Groups and Communities at the International Association of Business Communicators, about what actually makes someone valuable inside an organisation in their first year.

It is not about doing what you are asked, it is not about writing better press releases, it is about understanding business objectives, earning trust with senior leaders, and avoiding the trap that quietly derails a lot of early PR careers.

If you are job hunting in PR, thinking about internal communications, or already in your first in-house role and wondering why it feels confusing or overwhelming, this will give you a clearer path.

You will hear:

• Why “being the helpful comms person” can damage your career if you do not link your work to business outcomes

• How to approach mentors and industry leaders so they actually reply and remember you

• How to speak to the C suite using data, insight and action rather than opinion

• What in-house PR and internal communications really expect from entry-level professionals

Edeje shares what she sees through IABC partnerships with the London School of Communications and what organisations actually need from new PR hires. The conversation also covers hidden job opportunities, why community matters in job hunting, and how to move from sending messages to influencing decisions.

If you want to get a PR job and succeed in your first year, this episode will help you think differently about what “value” really means.

GUEST
Edeje Onwude - IABC
LOCATION: High Wycombe, United Kingdom
Web: www.iabc.com
NEW TO PR?
- Check out the new podcast 'Getting A Job In PR' - https://gettingajobinpr.com
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website - https://thepublicrelationspodcast.com/
- 'Getting A Job In PR' - https://gettingajobinpr.com
FUTURE GUESTS
- Check out: https://gettingajobinpr.com/get-involved/

This episode isn’t about polishing your CV or saying the right things in interviews.

It’s about how experienced people in PR quietly work out whether you’re already doing the job in your head when they decide whether to recruit you.

In this conversation, Richard speaks with Ben Jacobson from InboundJunction.com about what actually stands out when someone is trying to break into PR or strategic communications.

It's not confidence, not buzzwords, not enthusiasm on its own he says.

What comes through instead is something harder to fake and rarely talked about: depth of thinking, where your attention goes, and how you make sense of complexity before anyone asks you to.

The discussion moves through real examples, including why a cold outreach message can impress when done right, how curiosity shows up in practice, and why some junior hires gain trust quickly while others stall, even with good skills.

This is for anyone trying to get into PR, or anyone already inside the industry who wants to understand how potential is really spotted.

Practical takeaways

• Why strong outreach isn’t about asking for a job, but showing how you think
• What “curiosity” actually looks like in real PR work, beyond surface interest
• How reducing friction for others quietly accelerates trust and responsibility
• Why early career progress is often about attention and judgement, not tools or process

If you’re trying to get hired, this episode helps you see the game more clearly.

GUEST
Ben Jacobson, Chief Content officer
LOCATION: Tel Aviv, Israel
WEB: inboundjunction.com
NEW TO PR?
- Check out the new podcast 'Getting A Job In PR' - https://gettingajobinpr.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website - https://thepublicrelationspodcast.com/
- 'Getting A Job In PR' - https://gettingajobinpr.com
FUTURE GUESTS
- Check out: https://thepublicrelationspodcast.com/be-a-guest/