People are hitting “apply” 200, 300, 500 times… then getting rejected by an AI system in minutes, sometimes in the middle of the night. No human. No feedback. Just silence.

In this episode of Getting a Job in PR, I’m joined by Andrew Healy from Water And Wall (a New York agency founder) to talk about what actually cuts through now, and what agency leaders notice immediately.

This is not “job hacks”. It’s the stuff that gets you seen by a real person, and the behaviours that make someone worth hiring in the first year.

Practical takeaways you can use straight away:

• A “sniper” approach to job hunting that bypasses the AI slop, and why it works better than mass applying

• The simplest way to personalise a message so it doesn’t look copied, pasted, or AI-written

• What agencies are really hiring for when you’ve got little experience (hint: it’s not technical PR skills)

• The fastest way to build real-world credibility before you get hired, even without an internship

If you’re trying to get your first PR / communications / strategic comms role, this episode will save you a lot of wasted effort and a fair amount of misery.

GUEST
Andrew Healy - Water and Wall
LOCATION: New York, USA
WEB: waterandwall.com
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