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Somebody has to send the email, follow up, and keep the marketing moving. This week, Kira Derryberry and Mary Fisk-Taylor talk about putting their AI assistants to work on the tasks that are easy to put off when you’re running a photography business.

Mary shares how she’s using ChatGPT to help with outreach to potential portrait clients and business partners, organize follow-ups, and keep track of responses. She’s also exploring partnerships with local content creators to introduce her studio to new audiences. Kira explains how ChatGPT, Descript, and Buffer are helping get this very podcast edited, produced, and promoted, with plenty of human oversight along the way.

We also get into:

• Creating marketing content when clients don’t want their children’s photos shared online
• Mary’s experiment with an AI storytelling persona, and why she’s still deciding how she feels about it
• Making video less intimidating with behind-the-scenes footage and voiceovers
• The next step in Mary’s marketing reset: what happens after someone raises their hand

Plus, a wedding recap featuring handwritten notes, an enthusiastic flower girl, and some seriously impressive dance moves.

Follow us on Instagram and Facebook at @getyourshoottogether, email girl@getyourshoottogether.com, and watch the video episode on YouTube.

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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Kira finally has an AI assistant that does more than hand her another checklist, and Mary wants details.

In this episode, Kira Derryberry and Mary Fisk-Taylor talk about getting some of the “wow” back into creative work. Kira shares how her ChatGPT assistant, Dottie, helped organize a weather-related headshot reschedule, draft client emails, and work through scheduling. We also discuss why workflow documents, proofreading, and human approval still matter.

Mary brings the conversation back to your photography business with a practical assignment: pick one thing you want to sell, identify what’s stopping your clients from buying, and turn those questions into useful content. Every post needs a job, whether it’s building trust, answering an objection, creating desire, or asking someone to take action.

We’re talking about:

• AI assistance that thinks ahead and helps move work forward
• Why your professional experience still has value when tools become more accessible
• Metricool, consistency, and getting back into a posting rhythm
• A two-week plan for more purposeful marketing

Plus: Oregon winery pigs, questionable airport carpet, wedding preparations, and why making an AI assistant look like a Squishmallow gives us pause.

Follow us on Instagram and Facebook at @getyourshoottogether, email girl@getyourshoottogether.com, and watch the video episode on YouTube.

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

Send us Fan Mail

Halloween Costumes to Marketing Reset: Storytelling, Funnels, and Video Anxiety

Kira Derryberry and Mary Fisk-Taylor chat about Halloween plans and costumes, including a piñata partner costume idea and Kira being “Elphaba” for trick-or-treating without painting her face green. Mary shares excitement and nerves about attending the Story creative conference in Nashville alone, focused on storytelling, creativity, and transformation, and explains she’s seeking a marketing reset beyond traditional photography conferences. They discuss how photographers must better communicate the “feeling” they sell, build clearer funnels from trust to booking, and learn what triggers customers to buy in today’s fast “buy now” culture. Kira describes new tactics like a paid headshot “happy hour” mixer for theater parents and nurturing fundraising relationships. They also address the growing need for video content, discomfort being on camera, and practical BTS capture ideas to create more effective marketing content.

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.