Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode of the Get Keen Podcast, Dan sits down with AJ Milner, founder of AJ Milner Real Estate, to unpack how he built a business generating approximately $2 million in GCI in just five years. From starting real estate with no sales background to launching his own brand after only three years, AJ shares the strategies, habits, and mindset that helped him fast-track his success.

◼️ How AJ transitioned from tradie life into real estate and achieved rapid success

◼️ The prospecting strategy that helped him win listings in his first year

◼️ The three lead sources driving his business growth today

◼️ How social media and consistency helped him build a strong local presence

◼️ What he learned from launching his own agency and leading a high-performing team

Timestamps:

00:00:00 - Introduction

00:01:26 - From tradie to real estate agent during COVID

00:04:35 - Winning listings in year one with absentee owners

00:08:18 - Why the strategy still works in today’s market

00:11:37 - The ‘5 Gives, 1 Ask’ prospecting framework

00:12:35 - Lead generation strategies for growing a team

00:13:58 - Building market presence through social media

00:16:14 - The importance of consistency and visibility

00:17:50 - Advice for agents entering competitive markets

00:19:49 - Three qualities behind AJ’s success

00:20:07 - Sponsor message

00:20:36 - Early mornings, simplicity and work ethic

00:22:48 - Being relatable and adding value to clients

00:23:50 - Launching AJ Milner Real Estate

00:25:19 - Overcoming the fear of starting your own agency

00:27:26 - The rewards and challenges of business ownership

00:28:53 - Staying mentally strong in changing markets

00:30:22 - Finding opportunity during tougher conditions

00:33:01 - Leadership lessons from building a team

00:34:34 - Accountability, growth and managing overheads

00:35:31 - Reinvesting in marketing and staying relevant

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

https://www.tiktok.com/@dan_lee_plum

https://x.com/Dan_lee_plum

Follow AJ Milner:

https://www.instagram.com/ajmilnerrealestate/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan breaks down the five decisions that cost him over $1M in real estate, sharing the lived lessons that shaped his growth after 19 years in the industry and three businesses generating nearly $20M a year.

◼️ How reactive mornings quietly limited clarity and performance

◼️ The real cost of comfort, broken promises and stalled growth

◼️ Why doing everything yourself caps output and creates bottlenecks

◼️ How spending too little on visibility shrinks your pipeline

◼️The hidden price of staying where you’ve outgrown the mission

Timestamps:

00:00:00 - Introduction

00:01:02 - Decision 1: Not Waking Up Early

00:08:04 - Decision 2: Staying at the Wrong Agency

00:14:04 - Decision 3: Not Building a Real Team

00:27:54 - Decision 4: Underinvesting in Marketing

00:34:21 - Decision 5: Drinking and Partying Too Much

00:39:16 - Summary: Lessons Learned

00:41:01 - Conclusion: Avoiding Discomfort for Long-Term Freedom

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

https://www.tiktok.com/@dan_lee_plum

https://x.com/Dan_lee_plum

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan explains why 2027 could be the best window to launch your own agency, and the 10 key steps agents should start preparing now. He breaks down the differences between franchise, independent, and Plum Partners models, showing the real costs, benefits, and control each path offers.

You’ll hear:

◼️ Licensing requirements and compliance setup

◼️ Start‑up costs for franchise vs independent vs Plum Partners

◼️ Company structure and trust accounts

◼️ Branding, premises, and staffing decisions that set you up for success

Timestamps:

00:00:00 - Introduction

00:00:21 - Starting during the shift

00:00:27 - 10 things agents must prepare

00:01:01 - Licensing requirements

00:02:06 - Franchise vs independent start-up costs

00:03:00 - Company structure with accountant

00:04:04 - Bank accounts and trust accounts

00:04:32 - Branding and creation phase

00:05:42 - Finding premises

00:07:30 - Plum Partners support

00:07:59 - Deciding who to hire

00:09:09 - Subscriptions and suppliers

00:10:17 - Marketing plan for first 90 days

00:10:51 - Securing listings before launch

00:11:30 - Summary of 10 steps

00:11:41 - No right or wrong path

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

https://www.tiktok.com/@dan_lee_plum

https://x.com/Dan_lee_plum