In this episode of From The Culture, Marcus and Amanda interview Nadia Kokni a leading Business & Marketing Leader (PUMA, Hugo Boss and JD Sports). They discuss why the most important truths about work, culture, and organizations are often hiding in plain sight. They unpack how “obvious” ideas can become invisible, why teams overlook the fundamentals that actually drive performance, and how shared assumptions quietly shape the way organizations think and behave.

Ultimately, this is a conversation about learning to see again — and how noticing what we usually ignore can unlock healthier cultures, better work, and more meaningful collective outcomes.

In episode two of 'From The Culture', Marcus and Amanda reflecting on their conversation with former IBM CMO Jon Iwata. Drawing on Iwata’s experience interviewing more than 100 founders and entrepreneurs—and his work as a lecturer at Yale School of Management—they explore how business culture is shaped. The discussion digs into the role of values, examining how a company’s culture often initially mirrors its founder, particularly in the context of legacy brands however, over time and through natural business leadership values can and in some cases need to change.

Marcus and Amanda begin their deep dive into the divergent forms of culture and its continual powerful influence by exploring the organizational culture of work. They open season one by delving into the manner by which organizations come together and collaborate which can often take on a mesmeric force amongst the people that buy into it, yet it can often be difficult to discern or define.