Unlocking Potential: Craig Drake’s Coaching Journey | The Coach Trap Podcast

In this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Craig Drake, a seasoned coach with over 20 years of management and leadership experience. Craig opens up about his journey of overcoming limiting beliefs, his passion for helping others unlock their potential, and the lessons behind his upcoming course at Audopia.

The conversation dives deep into the challenges coaches face in marketing, the importance of defining your target audience, and how vulnerability and storytelling can build authentic trust with clients. Craig also highlights why journaling and self-awareness are vital tools for personal development and shares practical tips for consistency in content creation, accountability, and balancing time between clients and marketing.

✨ Don’t fall into the Coach Trap: www.coachtrap.com
📘 Learn more about Craig’s course: audopia.co.uk

🔑 Key Takeaways:

• Over 20 years of management and leadership experience

• Overcoming limiting beliefs through self-awareness and action

• Why targeting a specific audience is crucial for success

• The power of vulnerability and storytelling in coaching

• Journaling as a tool for growth and clarity

• Consistency in content creation and marketing strategies

• The importance of accountability for coaches

🎧 Chapters:
00:00 – Introduction to Craig Drake and His Journey
01:45 – Understanding Limiting Beliefs
03:35 – Target Audience and Niche Marketing
06:45 – The Importance of Specific Targeting
09:52 – Personal Stories and Vulnerability in Coaching
12:37 – Building Trust Through Storytelling
14:34 – Content Creation and Marketing Strategies
19:21 – Metrics for Success in Coaching
22:32 – Takeaways from Craig’s Course
25:00 – Final Thoughts and Closing Remarks

#Coaching #LimitingBeliefs #PersonalDevelopment #MarketingStrategies #TargetAudience #Vulnerability #Storytelling #ContentCreation #Leadership #SelfAwareness

Think Smart: Mastering Mindsets with EmrahIkiok

Most people don’t fail because they lack talent. They fail because they thinkin the wrong way.

In this episode of the Audiopia X CoachtrapPodcast, hosts Gregory Bernard Styan and Dan Williams sitdown with Emrah Ikiok to explore how mindset shapes every decision youmake—and why learning to think smarter is the ultimate unfair advantage.

From her journey as an industrial engineer tobecoming a coach, Emrah reveals the insights behind her program, “ThinkSmart: Mastering the Mindsets that Move You Forward.” This isn’t aboutgeneric positivity—it’s about building a mental operating system that worksunder pressure.

If you’ve ever found yourself trapped byoverthinking, procrastination, or self-doubt, this conversation will show youwhy changing your thoughts is the first step to changing your life.

What You’ll Learn:

About Emrah Ikiok:
Emrah Ikiok is a coach and entrepreneur with a background in engineering andbusiness. Her course, “Think Smart,” helps ambitious people upgradetheir mindset so they can handle complexity with clarity.

Connect with Emrah:
LinkedIn: https://www.linkedin.com/in/emrahikiok/
Course: www.audopia.co.uk

Don’t Fall Into the Coach Trap: www.coachtrap.co.uk

#Mindset #Coaching #PersonalDevelopment#ThinkSmart #Podcast

Take Your Coaching Business Anywhere – with Simon Cook | The Coach Trap

Ever dreamed of running your coaching business from a tropical island?

In this episode of The Coach Trap, we’re joined by Simon Cook — a coach who took that dream and turned it into a permanent lifestyle. He packed up his business, moved to the Cayman Islands, and now runs his coaching practice entirely online… from paradise.

But this isn’t just a highlight reel.

Simon shares the unfiltered truth about what worked, what flopped, and what nobody tells you about going global. From timezone chaos to cultural adaptation, raising a family as digital nomads, and navigating breathwork, moon phases, and client expectations — it’s all here.

Dan and I also open up about taking The Coach Trap international, including the behind-the-scenes wins and setbacks of building a coaching brand from anywhere in the world.

🔑 Topics We Cover:

Making the leap: How Simon moved his coaching business abroad

Avoiding rookie mistakes in remote coaching

Timezones, tech tools, and tropical trade-offs

Why networking and niche are everything

The surprising power of breathwork and wellness trends

Balancing work, life, and family as a digital nomad

Whether you're dreaming of palm trees or just more freedom, this episode is your blueprint.

👉 Don’t fall into the Coach Trap.

Start building the coaching business you can take anywhere.

—

🔗 Resources:

Simon Cook on LinkedIn: linkedin.com/in/simon-cook-59a076276

More from us: hypnotic-change.co.uk

📍Watch on Spotify, LinkedIn, or YouTube

🗓️ Originally recorded live: August 14, 4:30PM BST

Cayman Islands, online coaching, remote work, digital nomads, coaching tips, breathwork, work-life balance, cultural adaptation, wellness trends, family travel, niche marketing, remote business, coaching from anywhere