Unlocking Potential: Craig Drake’s Coaching Journey | The Coach Trap Podcast

In this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Craig Drake, a seasoned coach with over 20 years of management and leadership experience. Craig opens up about his journey of overcoming limiting beliefs, his passion for helping others unlock their potential, and the lessons behind his upcoming course at Audopia.

The conversation dives deep into the challenges coaches face in marketing, the importance of defining your target audience, and how vulnerability and storytelling can build authentic trust with clients. Craig also highlights why journaling and self-awareness are vital tools for personal development and shares practical tips for consistency in content creation, accountability, and balancing time between clients and marketing.

✨ Don’t fall into the Coach Trap: www.coachtrap.com
📘 Learn more about Craig’s course: audopia.co.uk

🔑 Key Takeaways:

• Over 20 years of management and leadership experience

• Overcoming limiting beliefs through self-awareness and action

• Why targeting a specific audience is crucial for success

• The power of vulnerability and storytelling in coaching

• Journaling as a tool for growth and clarity

• Consistency in content creation and marketing strategies

• The importance of accountability for coaches

🎧 Chapters:
00:00 – Introduction to Craig Drake and His Journey
01:45 – Understanding Limiting Beliefs
03:35 – Target Audience and Niche Marketing
06:45 – The Importance of Specific Targeting
09:52 – Personal Stories and Vulnerability in Coaching
12:37 – Building Trust Through Storytelling
14:34 – Content Creation and Marketing Strategies
19:21 – Metrics for Success in Coaching
22:32 – Takeaways from Craig’s Course
25:00 – Final Thoughts and Closing Remarks

#Coaching #LimitingBeliefs #PersonalDevelopment #MarketingStrategies #TargetAudience #Vulnerability #Storytelling #ContentCreation #Leadership #SelfAwareness

Think Smart: Mastering Mindsets with EmrahIkiok

Most people don’t fail because they lack talent. They fail because they thinkin the wrong way.

In this episode of the Audiopia X CoachtrapPodcast, hosts Gregory Bernard Styan and Dan Williams sitdown with Emrah Ikiok to explore how mindset shapes every decision youmake—and why learning to think smarter is the ultimate unfair advantage.

From her journey as an industrial engineer tobecoming a coach, Emrah reveals the insights behind her program, “ThinkSmart: Mastering the Mindsets that Move You Forward.” This isn’t aboutgeneric positivity—it’s about building a mental operating system that worksunder pressure.

If you’ve ever found yourself trapped byoverthinking, procrastination, or self-doubt, this conversation will show youwhy changing your thoughts is the first step to changing your life.

What You’ll Learn:

About Emrah Ikiok:
Emrah Ikiok is a coach and entrepreneur with a background in engineering andbusiness. Her course, “Think Smart,” helps ambitious people upgradetheir mindset so they can handle complexity with clarity.

Connect with Emrah:
LinkedIn: https://www.linkedin.com/in/emrahikiok/
Course: www.audopia.co.uk

Don’t Fall Into the Coach Trap: www.coachtrap.co.uk

#Mindset #Coaching #PersonalDevelopment#ThinkSmart #Podcast

Take Your Coaching Business Anywhere – with Simon Cook | The Coach Trap

Ever dreamed of running your coaching business from a tropical island?

In this episode of The Coach Trap, we’re joined by Simon Cook — a coach who took that dream and turned it into a permanent lifestyle. He packed up his business, moved to the Cayman Islands, and now runs his coaching practice entirely online… from paradise.

But this isn’t just a highlight reel.

Simon shares the unfiltered truth about what worked, what flopped, and what nobody tells you about going global. From timezone chaos to cultural adaptation, raising a family as digital nomads, and navigating breathwork, moon phases, and client expectations — it’s all here.

Dan and I also open up about taking The Coach Trap international, including the behind-the-scenes wins and setbacks of building a coaching brand from anywhere in the world.

🔑 Topics We Cover:

Making the leap: How Simon moved his coaching business abroad

Avoiding rookie mistakes in remote coaching

Timezones, tech tools, and tropical trade-offs

Why networking and niche are everything

The surprising power of breathwork and wellness trends

Balancing work, life, and family as a digital nomad

Whether you're dreaming of palm trees or just more freedom, this episode is your blueprint.

👉 Don’t fall into the Coach Trap.

Start building the coaching business you can take anywhere.

—

🔗 Resources:

Simon Cook on LinkedIn: linkedin.com/in/simon-cook-59a076276

More from us: hypnotic-change.co.uk

📍Watch on Spotify, LinkedIn, or YouTube

🗓️ Originally recorded live: August 14, 4:30PM BST

Cayman Islands, online coaching, remote work, digital nomads, coaching tips, breathwork, work-life balance, cultural adaptation, wellness trends, family travel, niche marketing, remote business, coaching from anywhere

What if anxiety wasn’t your enemy… but your greatest teacher?

Romi Mitchell went from battling crippling anxiety to building a coaching practice that changes lives. In this conversation, she reveals the deeper solutions behind her upcoming course Anxiety Sorted — available at Audopia August 18th and found at www.audopia.co.uk/listen-now/.

We explore the mindset shifts that turn fear into fuel, the marketing strategies that cut through the noise, and why personal storytelling is the most underrated tool in coaching. You’ll hear practical tips for managing mental health, the secrets to content creation that actually connects, and how to use podcasting and social media to grow your impact.

If you care about personal development, online courses, or learning how to build trust in a distracted world, this episode will change the way you think about anxiety, coaching, and your own potential.

Find Romi at www.instagram.com/romi.mitchell
Don’t fall into the Coach Trap — www.coachtrap.co.uk

From Magic to Marketing: Jimi Gibson on Visibility, Branding, and Getting Clients

Most coaches stay broke—not because they suck at coaching, but because they’re invisible.

In this episode, Gregory Bernard Styan speaks with Jimi Gibson, VP of Brand Communication at Thrive Agency and former professional magician. With over 25 years of experience helping brands stand out, Jimi breaks down what it really takes to build authority and attract clients in today’s digital world.

Topics include:

• Why 90% of coaches fail in year one

• How to stop blending in with boring content

• Personal branding that actually works

• TEDx talks as a trust-building tool

• LinkedIn strategies that don’t make you sound desperate

• The Five Finger Method for content clarity

• How to be consistent without burning out

This isn’t another generic conversation about “posting more.” It’s about building visibility, trust and long-term demand in a crowded market.

Find Jimi Gibson:
LinkedIn: https://www.linkedin.com/in/jimigibson
Website: https://www.thriveagency.com

More insights:
https://coachtrap.co.uk

#coachingbusiness #digitalmarketing #personalbrand #contentmarketing #LinkedInstrategy #buildauthority #visibilitystrategy #TEDxspeaker #marketingtips #coachtrap

“Build it and they will come” is the biggest lie in the coaching worldYou’ve probably heard the advice — build the program, make a logo, write the posts… And eventually, clients will magically appear.It’s nonsense.This week, we’re joined by Katrena Friel, an experienced speaker, author, and creator of Becoming the Expert, who shares exactly why that strategy doesn’t work — and what does.She opens up about a $30,000 mistake that nearly ended her coaching career before it began, why so many coaches waste time trying to “look professional”, and how to build a real business that brings in actual income.We also dive into:Introvert vs extrovert coaches (yes, it matters)Why joint ventures aren’t always the answerHow she built her brand as the “Business Witch”The skills most coaches ignore — and end up broke because of itHow to start coaching without quitting your jobIf you’re stuck, spinning your wheels, or wondering why no one’s signing up — this one’s for you.The lie is “build it and they will come”.The truth? Marketing is part of the job — learn to do it, or get outplayed by someone who will.Guest: Katrena FrielHosts: Greg Styan & Dan WilliamsPodcast: The Coach TrapWant help getting unstuck?Don’t fall into the coach trap.Sign up to the free video email series: www.coachtrap.co.ukWant to find out more about Katrena.....Connect with Katrena:Website: becomingtheexpert.com.auDiscovery Call: Available on her siteStartup Checklist: Free download there tooLinkedIn: linkedin.com/in/katrenafrielInstagram: @katrenafrielFacebook: facebook.com/katrena.frielTwitter/X: @ActivatedLife#CoachingTruths #TheCoachTrap #KatrenaFriel #BuildItTheyWontCome #OnlineCoaching #CoachingBusiness #CoachingMistakes #LifeCoachReality #marketingforcoaches #CoachTrapPodcast #StrugglingCoaches

🎙️ Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working

Don’t fall into the coach trap.
You're posting every day. Reels. Stories. Wins. But no clients. Why? Because no one cares how great you are — they care how you can help them.

In this episode of The Coach Trap Podcast, Greg Styan and Dan “Yoda” Williams rip apart the myth that constant self-promotion is the key to growing your coaching business. Spoiler: it’s not.

We talk about:

• Why storytelling is more powerful than bragging

• The actual role of podcasts in trust building

• Why audience-centric content = client acquisition

• How to stop scrolling past your own posts

• And the ONE question every coach should ask: “Am I actually helping, or just shouting into the void?”

💥 Ready to fix your content? Want actual clients, not just likes?
Start with our Free Email Series at 👉 www.coachtrap.co.uk
(It’s free. It’s brutal. It works.)

• Self-promotion ≠ value.

• Focus on them, not you.

• Niche down and talk directly to your ideal client.

• Storytelling builds trust. Stats build proof. Use both.

• Podcasts = DMs at scale.

• Mix it up. Posts, clips, conversations — don’t be a one-trick pony.

🎯 CTA: Don’t fall into the coach trap.

00:00 – The Misconception of Self-Promotion in Coaching
02:29 – The Importance of Audience-Centric Content
05:14 – The Role of Storytelling in Building Trust
07:46 – The Power of Podcasts in Client Engagement

coaching, self-promotion, audience-centric content, storytelling in coaching, podcasts for coaches, niche marketing, client acquisition, social media strategy, value-driven content, trust building in business

#TheCoachTrap #CoachingBusiness #SelfPromotion #StorytellingForCoaches #PodcastMarketing #ClientAcquisition #CoachingTips #NicheMarketing #TrustBuilding #SocialMediaForCoaches #AudienceCentric

Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working

Don’t fall into the coach trap.
You're posting every day. Reels. Stories. Wins. But no clients. Why? Because no one cares how great you are — they care how you can help them.

In this episode of The Coach Trap Podcast, Greg Styan and Dan “Yoda” Williams rip apart the myth that constant self-promotion is the key to growing your coaching business. Spoiler: it’s not.

We talk about:

• Why storytelling is more powerful than bragging

• The actual role of podcasts in trust building

• Why audience-centric content = client acquisition

• How to stop scrolling past your own posts

• And the ONE question every coach should ask: “Am I actually helping, or just shouting into the void?”

💥 Ready to fix your content? Want actual clients, not just likes?
Start with our Free Email Series at 👉 www.coachtrap.co.uk
(It’s free. It’s brutal. It works.)

• Self-promotion ≠ value.

• Focus on them, not you.

• Niche down and talk directly to your ideal client.

• Storytelling builds trust. Stats build proof. Use both.

• Podcasts = DMs at scale.

• Mix it up. Posts, clips, conversations — don’t be a one-trick pony.

🎯 CTA: Don’t fall into the coach trap.

00:00 – The Misconception of Self-Promotion in Coaching
02:29 – The Importance of Audience-Centric Content
05:14 – The Role of Storytelling in Building Trust
07:46 – The Power of Podcasts in Client Engagement

coaching, self-promotion, audience-centric content, storytelling in coaching, podcasts for coaches, niche marketing, client acquisition, social media strategy, value-driven content, trust building in business

#TheCoachTrap #CoachingBusiness #SelfPromotion #StorytellingForCoaches #PodcastMarketing #ClientAcquisition #CoachingTips #NicheMarketing #TrustBuilding #SocialMediaForCoaches #AudienceCentric