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  • If You Don’t Control the Narrative, the Algorithm Will

    If You Don’t Control the Narrative, the Algorithm Will
    Dec 30 2025
    If you’re not actively telling your story, the algorithm is doing it for you. And in 2026, that’s not optional anymore. In Episode 4 of Uncomfortable Truths in Marketing, Khristian Lee and Chazz Meatcastle break down why most brands think they control their narrative, and why that belief is an illusion. Perception doesn’t live on your website or in a brand deck buried in Google Drive. It lives in feeds, search results, suggested videos, and now AI summaries. The algorithm doesn’t rank truth.It ranks clarity.It rewards consistency.And it punishes silence. This episode unpacks why inconsistent content, vague messaging, and absence allow the algorithm and AI systems to define who you are, whether you like it or not. You’ll learn why repetition beats perfection, why long-form content anchors authority, how short-form controls discovery, and why cadence signals trust to both audiences and machines. If you want to take control of your narrative, your reputation, and how AI categorizes your brand moving into 2026, this episode lays out exactly what it takes. Ready to level up your brand? Learn more about Follow-Up Media and our approach:https://bit.ly/3W1i0gl Find us on social:Facebook: https://bit.ly/423oteFLinkedIn: https://bit.ly/4gWkftm
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    26 Min.
  • Your Competitors Aren’t Better. They’re Just Louder: The Uncomfortable Truths in Marketing

    Your Competitors Aren’t Better. They’re Just Louder: The Uncomfortable Truths in Marketing
    Dec 16 2025
    Episode 3 of Uncomfortable Truths in Marketing pulls back the curtain on one of the biggest lies business owners tell themselves: that their competitors must be smarter, more creative, or more advanced. They’re not. They’re simply louder. In this episode, K-Lee and Rip Boulderbrook break down why visibility beats talent in modern marketing and how consistency creates the perception of expertise, authority, and trust. Loudness isn’t noise, it’s strategy. Repetition isn’t lazy, it’s how credibility is built. And placement, not luck, is what puts brands in front of the right audience at the right time. If you’ve been waiting to feel ready, look perfect, or find the “right moment” to show up, this episode is your wake-up call. Learn how to out-loud your competitors without being annoying, how to turn one piece of content into a full content ecosystem, and why silence is quietly killing your relevance. Your competitors aren’t better than you. They just refuse to be quiet. Ready to level-up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social: Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    10 Min.
  • Hope is Not a Strategy: The Uncomfortable Truths of Marketing

    Hope is Not a Strategy: The Uncomfortable Truths of Marketing
    Dec 6 2025
    In this episode of the Follow-Up Media Podcast, hosts K-Lee and Reginald Sparklehammer delve into the uncomfortable truths of marketing, emphasizing that hope is not a strategy. They discuss how many businesses mistakenly rely on hope-based marketing, which often leads to ineffective results. The conversation covers the pitfalls of hope disguised as effort, the reasons why hope fails in marketing, and the importance of adopting a strategic framework for success. They conclude by outlining the Follow-Up Media philosophy, which focuses on building systems and authority in marketing rather than relying on chance. Ready to level-up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social: Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    17 Min.
  • Unmasking the Invisible Brand

    Unmasking the Invisible Brand
    Nov 18 2025
    In this episode of the Follow-Up Media Podcast, hosts K-Lee and Riley discuss the uncomfortable truths about modern marketing, focusing on the invisibility crisis that brands face today. They explore the reasons why brands become invisible, the importance of consistency in content creation, and the need for a robust content ecosystem. The conversation emphasizes the relevance equation and the challenges posed by the attention economy, ultimately guiding listeners on how to evolve their marketing strategies to avoid invisibility. Ready to level up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social: Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    25 Min.
  • Video: The New Currency in Business

    Video: The New Currency in Business
    Nov 4 2025
    In this episode of the Follow-Up Media Podcast, Khristian Lee discusses the evolution of video as a crucial currency in business, emphasizing its role in the attention economy. He outlines how businesses can leverage strategic video content to build brand momentum, create engaging ecosystems, and measure success through visibility rather than just views. The conversation also highlights the importance of storytelling in video content and contrasts the relational nature of video with the transactional approach of traditional advertising. Ready to level-up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social: Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    12 Min.
  • Transforming Your Website: From Static to Dynamic Media Hub

    Transforming Your Website: From Static to Dynamic Media Hub
    Oct 27 2025
    In this episode of the Follow Up Media Podcast, KLee and Riley discuss the evolution of websites from static brochures to dynamic media hubs. They explore the importance of creating engaging content, the role of SEO, and how businesses can transform their digital presence to boost engagement and revenue. Tune in to learn how to turn your website into a living ecosystem that works for you 24/7. Ready to level up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social:Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    36 Min.
  • The Power of Content Creation

    The Power of Content Creation
    Oct 7 2025
    In this episode of the Follow Up Media podcast, hosts K Lee and Riley "Zorro" discuss the importance of content creation for businesses, the evolution of their services, and the necessity of authentic engagement with clients. They share insights on how to leverage content to establish thought leadership and drive business growth, using real-life examples and case studies to illustrate their points. They emphasize the need to act and the value of following up with clients to ensure satisfaction and success. Ready to level-up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social: Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    25 Min.
  • Maximizing Your Podcast's Potential

    Maximizing Your Podcast's Potential
    Jun 24 2025
    In this episode of the Follow Up Media podcast, hosts K Lee and Riley-Zorro-Alstin discuss the concept of the content loop, emphasizing its importance in maximizing content creation and distribution for businesses. They explore how a single podcast episode can generate multiple content assets across various platforms, enhancing audience engagement and driving ROI. The conversation highlights the need for consistency in content creation and the significance of having a strategic approach to digital marketing. The hosts also address common misconceptions about content creation and the necessity of adapting to the evolving digital landscape. Ready to level-up your brand? Visit us online: https://bit.ly/3W1i0gl Learn more about our story here: https://bit.ly/3W1i0gl Find us on Social: Facebook: https://bit.ly/423oteF LinkedIn: https://bit.ly/4gWkftm
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    25 Min.