Financial advisors set themselves up for mediocrity or outright failure not because they lack the knowledge, skills, or intelligence to earn $1M per year, but for something far simpler (yet arguably harder to come to terms with).

The problem?

You're vastly underestimating the amount of leads required to succeed. This can lead to burnout, dips in your confidence, procrastination, shiny object syndrome, and other types of copium. Not because you lack the skills to earn $1M per year, but because you underestimated what it takes.

Here's the good news:

This is easier to fix than you think. If you have the patience and drive to follow through. And if you take your medicine by listening to today's show.

Listen now.

Show highlights include:

• The cold, hard truth about why you're not currently in the top 1% of financial advisors (and what you must do if you want to make $1M per year) (5:24)

• How to make it harder to slack off and stagnate than to grow as an advisor, an entrepreneur, and person (11:07)

• Why it takes far more leads than you think to reach $1M per year (I'll even give you a behind-the-scenes peek at my business's numbers to demonstrate you're vastly underestimating the number) (15:00)

• The step-by-step process for building a million dollar financial advice business from scratch (20:17)

• Why you need at least 400 leads a year to generate 20 new clients (21:22)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

If you've run direct mail campaigns in the past and they haven't resulted in new clients, you're probably making a mistake that 90% of financial advisors make:

Your direct mail campaigns look like marketing. Problem is, your ideal clients hate being sold to (even if they desperately need your financial services). And so, if your mailers even smelled like marketing then they were tossed directly into the trash can.

But here's the good news:

This is an easy problem to fix once you're aware of it. And it can significantly increase the response of all your future direct mail campaigns.

And that's what you'll discover when you listen to today's show.

Listen now.

Show highlights include:

• The exact moment when your last direct mail campaign failed (and how to fix it) (1:24)

• The #1 biggest direct mail mistake you're making that basically guarantees your ideal prospect instantly trashes it (1:55)

• How to radically increase the success of your direct mail campaigns by tapping into the human brain's pattern recognition "glitch" (5:39)

• Why marketing tactics become less effective over time (this is a real concept in consumer research called "The Persuasion Knowledge Model") (6:54)

• How you're accidentally making every word and every credential in your direct mail campaign weaker (8:17)

• The weird reason (backed by a 2008 research study) that your direct mail campaigns are making prospects unconsciously conclude that working with you will be difficult (11:17)

• 5 simple things your direct mailer must have or it won't pass the "Kitchen Table Test" (and you'll be lucky to get even one response) (19:21)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most advisors think that lower prices are more attractive to their ideal clients. But this actually goes against everything we know about the brain, psychology, and neuroscience.

In fact, it's not just true that we value higher priced goods more than lower priced goods, but the same product delivered at two different price points produces two different client experiences.

In other words, your clients will value you and your services, have less buyer's remorse, and be more likely to tell their family and friends about you if you charge more!

So, listen to today's episode now to discover how you can charge higher fees and have happier and more satisfied clients because of it.

Show highlights include:

• How doubling the price of your services can actually make it easier to sell (with a story to demonstrate the underlying psychology of why this works) (0:54)

• Why charging MORE (and not less) lowers your clients' risk of developing buyer's remorse (4:44)

• 4 signals your ideal prospects are subconsciously looking for when deciding to hire you or a competitor (5:41)

• How offering "free consultations" hurts your prospect-to-client pipeline and devours your time and energy for almost no return (7:16)

• 2 studies that prove that price doesn't just change what people believe, it changes what actually happens to them (8:34)

• Why charging lower rates actively harms your clients' results (this means you're doing them a service by charging as high as possible!) (9:32)

• The "fee is part of the product" mindset shift that can dramatically transform your business, your clients' results, and your bank account by the end of this year (12:08)

• How quantifying the costs of your prospects' problems before dropping your fees can help you charge twice as much (and turn more prospects into paying clients) (14:34)

• Why uttering this one sentence does more for perceived value than some fancy office ever will (the main reason it works? it feeds the brain the exact heuristic it uses to judge quality) (19:47)

• 3 big problems financial advisors face when trying to use premium pricing that backfires on them (20:47)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.