Most of what you do in marketing will not produce the results you desire. That's the harsh reality behind the mathematical structure of marketing.

But it's your mind that turns mathematical realities into a problem.

Here's what I mean:

After racking up a couple of embarrassing marketing failures, most advisors think they're a failure and give up. They don't realize that every marketing failure skyrockets their odds of disproportionate success.

So, yes, 90% of your marketing efforts are basically worthless. 90% of my marketing efforts are basically worthless too.

But as long as you don't quit, then every failure brings you closer to your next marketing campaign being wildly successful because it allows the mathematical structure to work.

Listen now.

Show highlights include:

• The "Power Law" secret which explains why you put so much effort into marketing and get so little back (and more importantly, how to "flip" this law to work for you) (2:17)

• A paradigm-shifting story from Y Combinator that will forever change how your approach marketing (it's also how Peter Thiel made $1 billion from one investment) (4:56)

• Why it can be a good thing that your marketing produces no tangible results… as long as steer clear of these 2 common mistakes (7:34)

• How the "Power Law" takes your marketing failures and uses them to increase the odds of wildly disproportionate results for future campaigns (10:31)

• The "Double Down" rule that prevents your mind from sabotaging your marketing success (14:02)

• How to radically increase your odds of marketing success by adding more "positions to your portfolio" (20:09)

• Why advisors' analytical mind is the single biggest obstacle you'll face in marketing (20:49)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

If you are a financial advisor who wants to get more clients with Facebook Ads, then, well, this might be the most important piece of content you ever come across.

I'm sharing my top 20 Facebook Ads tips for financial advisors in today's show.

The only other way to even get the secrets I share in this free episode is by forking over thousands of dollars a month to an advertising agency - for months - and hoping they share some of their secrets with you.

And it's yours free.

All you have to do is listen to this episode, take notes during it, and, most importantly, use your notes to add an extra zero to your bank account this year with Facebook Ads.

Listen now.

Show highlights include:

• How an advisor from my Inner Circle generated an absolutely incomprehensible 16,122 website leads in the past few days (and how this hurt his business) (1:46)

• The "single link" mistake advisors make in their Facebook Ads that causes them to give up when they're three feet from gold (5:11)

• Why Facebook will shut down your ads account without warning if you don't click this forgettable setting that launched in 2024 (7:42)

• How clicking this special toggle when setting up your Facebook ad makes it almost impossible for your ad to be a complete dud (it's the #1 best feature in advertising history) (9:44)

• 2 of the most common advertising blunders advisors make when they're getting started with Facebook Ads (10:29)

• The counterintuitive reason paying more for leads (instead of less) leads to more appointments (12:33)

• How an ad with an itty bitty baby budget can outperform the rest of your campaigns combined (13:39)

• The single most important variable in your Facebook Ad (it's not your headline, your targeting, or your creative) (16:48)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

I'm not the "guru" type who will boldly proclaim that a certain marketing strategy is dead. But I have a sneaking suspicion that advisors are keeping cold prospecting on life support by themselves because they don't know there's a better way.

But there is a better way that's far less time consuming, far more effective and profitable, and far less soul-sucking too.

In fact, there are 3 specific methods you can use to make prospective clients chase you instead of acting like a stage 5 clinger.

In today's show, I reveal these 3 proven methods to warm up prospects, skyrocket your appointments and conversion rates, and free yourself from the shackles of cold prospecting forever.

Listen now.

Show highlights include:

• The enormous (and mostly hidden) opportunity cost involved with cold prospecting that makes it the single worst way to drum up business (2:31)

• How "Reactance Theory," a psychological concept originally discovered by Jack Brehm in the 1960s, explains why watching paint dry could lead to a client faster than cold prospecting (4:08)

• 3 proven methods to warm up prospects so thoroughly that they feel like you're their good friend before your first meeting (4:44)

• The "LED" strategy that's the single most effective way to warm up cold prospects and skyrocket your meeting-to-client conversion rate (5:05)

• The only social media platform that exists in a trusted environment (This allows every post to potentially leverage the "halo effect" to ramp up engagement, appointments, and closed clients) (6:25)

• Don't know what to post on LinkedIn? Use the "3 Buckets" method and you'll never stare at a blank post again (7:14)

• The #1 LinkedIn mistake advisors make that's like running advertisements for a brick-and-mortar store and then locking the front door (11:07)

• How to get a 36x return on investment every time you push this specific button (14:13)

• 4 examples of lead magnets that actually work to turn strangers into clients (15:47)

• Why physical marketing creates deeper emotional responses than digital ads and, when done correctly, are far more likely to be remembered and acted upon (20:13)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.