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Fashion Code

Fashion Code

Von: Luca Fontani
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Welcome to The Fashion Code, a podcast by Grapefox, a marketing consultancy that only works with fashion brands.

Over the last decade, we've worked with more than 100 brands—from startups to companies making over $100 million annually.

Here's what we've learned: Fashion brands rarely fail because of advertising. They fail because of weak financials, poor strategic choices and unstable marketing.

In this podcast, we crack the code on what actually works.

No fluff. Just real talk about building fashion brands that last.

https://grapefox.com

2025 The Fashion Code Kunst Ökonomie
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  • Why Fashion Brands Should Stop Chasing Loyalty

    Why Fashion Brands Should Stop Chasing Loyalty
    Dec 31 2025

    82% of brand growth comes from acquisition, not loyalty. Here's 20 years of research that changes everything about how fashion brands should grow.
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    17 Min.
  • Why Reach Beats Creative in Fashion Advertising

    Why Reach Beats Creative in Fashion Advertising
    Dec 30 2025

    Most fashion brands blame weak creatives for poor ad performance. The real driver of growth? Reach. Learn why good enough beats perfect.
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    5 Min.
  • Why Lifetime Value is a lie in Fashion

    Why Lifetime Value is a lie in Fashion
    Dec 30 2025

    Fashion is not software. Discover why relying on Lifetime Value (LTV) is hurting your brand and the 3 cash-flow metrics you should track instead.
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    4 Min.
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