Marketing is getting more expensive and competitive—yet most owners WASTE thousands chasing vanity metrics (clicks, leads) that don’t turn into real revenue. Meet Michael Cooney who built WhatConverts to fix this: track every call, transcription, quote value, and true sales outcome so you know exactly what’s working and what’s bleeding cash. Stop guessing where your marketing dollars go!

Highlights: -Google Analytics lies: It shows duration but not call quality, spam, or value—WhatConverts qualifies every lead and feeds real revenue back to ad platforms. -The “optimization flywheel”: Manually value calls first, then automate with AI (keywords + ChatGPT) for millisecond-level scaling. -Why quote value beats sales value for optimization: Get it in minutes, not weeks—Google & Meta love it. 💰Hit play. Track smarter. Scale faster. Build it to sell it! 💰

Follow my guest at: -Instagram: https://www.instagram.com/whatconverts/ -Webpage: https://www.whatconverts.com/ -X: https://x.com/mc_cooney -Facebook: https://www.facebook.com/whatconverts

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

If “no one wants to work” is your excuse, you’re not recruiting—you NEED this episode! “I can’t find good help.” Have you ever said that before? Did you know it is the #1 excuse k*lling home service businesses?—My guest Kelly Rowlett is here to prove that there ARE good employees out there just waiting for the right home service business. In this raw episode, she exposes why most owners are invisible to top trades talent, how chaos repels the best workers, and the brutal question every leader must answer: ‘Why would anyone want to work for YOU?’ If you’re tired of high turnover, weak hires, and begging for technicians.

HIT PLAY NOW!

Kelly’s white-glove recruiting playbook is about to change your game FOREVER! Thanks for tuning in—now go fix your culture, recruit smarter, and build it to sell it. See you at the next one.” 💪

Follow my guest at:

-Instagram: https://www.instagram.com/workwithyourhandz/?hl=en -Webpage: https://www.workwithyourhandz.com/ -X: https://x.com/workwithyourha1 -Facebook: https://www.facebook.com/WORKWITHYOURHANDZ/

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

He lost sleep, almost lost his mind, and watched his priorities crash—then rebuilt everything on faith, numbers, and zero tolerance for bullsh*t.. From $10M chained to insurance hell—endless adjuster fights, massive AR headaches, and staff stealing jobs right under his nose—to $78M straight retail in ONE insane year. Joe Boyd didn’t just flip his roofing business… he survived lawsuits, tech meltdowns, a full-on breakdown, and came out the other side obsessed with profits, faith, and family. This isn’t a feel-good flip story. Why This Episode Will Blow Your Mind -Went from $10M full-insurance roofing hell to $78M straight retail in ONE YEAR – massive cash flow, no AR nightmares, no adjuster battles -“Revenues for vanity, profits for sanity” – the mindset shift that changed everything -Almost lost everything in the tech transition (ServiceTitan + new processes) – traumatic change, staff theft, lawsuits, but came out stronger -How faith, family, and brutal discipline pulled him through the breakdown -The real cost of “loyalty” – firing toxic clients, dead weight, and thieves who stole jobs under his nose Catch Joe at the next Roofing Conference (Marco Island, Dec 3–5) – VIPs are selling fast! roofingconference.com

Follow my guest at: -Instagram: instagram.com/eliteroofingms -Webpage:eliteroofer.com/roof-inspection?utm_source=youtube&utm_medium=video&utm_campaign=pearl_inspection&utm_content=storm_tips -YouTube: https://www.youtube.com/@EliteRoofingMS LinkedIn: linkedin.com/company/eliteroofs -Facebook: facebook.com/mseliteroofing -TikTok: tiktok.com/@eliteroofing

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

WELCOME TO THE NEWLY BRANDED PODCAST! Bigger, better, jam packed with the topics you need answers to and seasoned guests here to help!

I bring to you 🥁🥁🥁……

💪⚡️BUILD IT TO SELL IT ⚡️💪

WARNING! If you’re not willing to check your ego, this conversation will make you uncomfortable—in the best way

This episode HITS HARD for those that need it! If you’re building a team, carrying weight, and feeling the tension between who you were and who you need to become.. Keep tuning in!

In this episode, I sat down with industry wrecking ball Ian Macklin, President of The Elliott Group, to break down walls on what actually holds leaders back as they grow—pressure, pride, people, and the lies we tell ourselves along the way. This isn’t sales theory. This is what happens when real leadership gets tested. Getting burned by people you trusted, shutting down and quitting mentally, weak sales team, longing to build a culture so strong outsiders will misunderstand it. Does this sound like you? We got you covered!

Let this sink in: Most leaders don’t fail because they lack skill. They fail because their ego blocks growth.

So don’t be one of those entrepreneurs that fails because their ego refuses to evolve!

*2026 COULD BE YOUR YEAR! Follow along and I promise I will get you there!

Follow my guest at: -Instagram: https://www.instagram.com/officialmacklintwins/?hl=en -Webpage: https://www.skool.com/elitesalesalliance -Facebook: https://www.facebook.com/officialmacklintwins/ -TikTok: https://www.tiktok.com/@Themacklintwins -YouTube: https://www.youtube.com/@Themacklintwins

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

After watching hundreds of contractors try to scale, one truth keeps showing up—systems beat hustle every time. In this episode, I sit down with Dan Claps, serial entrepreneur and founder of Voda Cleaning & Restoration, a fast-scaling home services franchise with 100 locations and $60M+ in system-wide revenue. If you’ve ever wondered whether to build it yourself or buy a proven system, this conversation pulls back the curtain—no fluff, no franchise fairytale.

Rules We Review That Separate Builders From Broke: -Speed beats control -Systems scale, hustle stalls -Execution matters more than marketing -Royalties are cheaper than mistakes -Build it to sell, not to babysit.

At some point, you either commit to a proven system—or keep paying tuition for learning the hard way. Which will you choose?

Follow my guest at:

-Instagram: https://www.instagram.com/danclapss/ -Webpage: https://myvodafranchise.com/ -X: https://x.com/franchisemayor?lang=en -Facebook: https://www.facebook.com/people/Dan-Claps/100053771807555/ https://www.facebook.com/vodacleaningandrestoration -TikTok: https://www.tiktok.com/@danfranchise

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

In this episode, I sit down with guest Joseph McEvoy, founder of MTM Recruiting, to unpack what it really takes to build, scale, and sustain a recruiting engine inside home services. Joe isn’t guessing—he spent a decade inside one of the largest door-to-door machines in the country and helped scale a company from $100M to over a billion dollars by treating recruiting like sales! This conversation dives deep into: -Why recruiting must be run like a revenue function, not HR -The broken economics of traditional placement fees -How a flat retainer model actually protects both clients and candidates -Why bad recruiting firms burn trust—and how to avoid becoming one -The underrated power of canvassing when digital ads are overcrowded -Why fair pricing is the only way to build a business that lasts We also get personal—talking about risk, failure, getting burned, and the often-overlooked role your partner plays in whether you win or lose in business.

*If you are still unaware, Exit Rich is getting a whole new Facelift soon and changing to Build It to Sell It! So be sure to follow us as we transition to bigger and better than before!

Follow my guest at: -Webpage: https://mtmrecruits.com/ -Facebook: https://www.facebook.com/profile.php?id=61584559664585#

Follow me on all Social Media: @LanceBachmann

Exit Rich: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

Some people chase clicks. I chase coverage. In this episode, I sat down with Gage Donovan of Johnson Media Group. We peeled back the layers on something most marketers either misunderstand or completely ignore: why brand beats tactics when the storm hits. Gage might only be 25, but don’t let the age fool you—he’s placed over $50 million in paid media, manages 3,000+ billboards nationwide, and understands traditional media better than most “digital-first” agencies ever will!

We also got into: -Why brand is what lifts average ticket size -How OTT and streaming quietly replaced traditional TV -Why organic traffic is becoming a misleading metric -How weather sponsorships build trust faster than almost anything -Why most agencies fail clients before campaigns even launch -The discipline it takes to win early—and stay winning

This episode isn’t about chasing the next shiny channel. It’s about owning your market, staying visible year-round, and building a brand so strong that when the storm hits, there’s only one number people call. If you’re in home services—or any local business—and want to stop gambling on ads and start forecasting growth, this one’s for you.

*Exit Rich will be changing to Build It to Sell it, be on the look out for this change

Follow my guest at: -Webpage: https://www.johnsonmediagroup.com/ -Facebook: https://www.facebook.com/profile.php?id=61553771249163

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

*HAPPY NEW YEAR!! This is gonna be YOUR year! Just a little reminder: Build It to Sell It will be launching soon!

Most people think wealth hits like a lightning strike ⚡️ They’re wrong! It builds like a storm system—slow at first, then all at once. In this episode, I sat down with Derik Kline, founder of HailTrace, and we got real about what it actually takes to build wealth, scale a SaaS business, and stay in the game long enough for the clouds to finally break. Derek didn’t just wake up wealthy—80% of his net worth was built in the last few years, after decades of showing up, reinvesting, and refusing to quit. We talked about why the first exit changes everything, how money becomes a tool once fear leaves the room, and why I believe most founders drain their future every time they “write something off” too early. This conversation went deep into SaaS pricing, churn, growth problems, and the uncomfortable truth that if you’re scaling, something is always going to be storming. If you’re building something real, this episode will help you stop chasing sunshine and start learning how to operate in the storm because that’s where the growth happens.

Follow my guest at: -Instagram: https://www.instagram.com/hailtrace/?hl=en -Webpage: https://hailtrace.com/ -X: https://x.com/HailTrace -Facebook: https://www.facebook.com/HailTrace https://www.facebook.com/derik.hail.3/ -TikTok: https://www.tiktok.com/@hailtrace

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann