$100K Security Installs: Where the Money Actually Goes

Burglar alarms aren’t the whole story anymore—and they’re definitely not $100K.

In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down what actually makes up a six-figure security installation—and why the real money is in multi-scope projects.

From cameras and access control to fire and intrusion, they walk through how modern security stacks are built, sold, and scaled—and why bundling multiple systems is the key to bigger deals and long-term revenue.

They also unpack real-world project economics, margins, and what separates a $20K job from a $150K+ install.

In this episode:

• What a $100K security project actually includes
• The “big four”: video, access, fire, and intrusion
• Why multi-scope selling drives massive deal size
• How camera systems and specialty hardware boost margins

If you’re in security, HVAC, or home services, this is a tactical breakdown of how to think bigger—and sell smarter.

More Entry & Exit — https://www.entryandexit.co/

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• Stephen Olmon
• Collin Trimble

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Sales isn’t about talking more—it’s about understanding why people say yes.

In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down the sales psychology behind closing high-ticket deals—especially in industries where trust, risk, and certainty matter most.

They challenge the idea that great salespeople are extroverts, unpack why emotional intelligence beats raw IQ, and explain how top performers position themselves as the “safe choice” in high-stakes decisions.

From uncovering real buyer motivations to building authority and confidence, this episode is a tactical deep dive into what actually drives deals across the finish line.

In this episode:

• Why high-ticket sales is driven by emotion—not logic
• The role of fear, risk, and “playing it safe” in buying decisions
• How to uncover what really matters to your customer
• Why “What’s your biggest pain point?” is the wrong question

If you sell anything high-value—or want to—this is your playbook for closing with confidence.

More Entry & Exit — https://www.entryandexit.co/

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• Stephen Olmon
  
  
• Collin Trimble

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New Episodes Every Wednesday!

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​​Burglar alarms aren’t dead—but they are being replaced.

In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down how AI, video, and access control are reshaping the security industry—and why traditional alarm systems are losing value.

They cover what’s driving the shift, how security stacks are consolidating around video, and what operators need to do to stay competitive.

In this episode:

• Why alarms are being “demoted”
• How AI-powered cameras are changing security
• The shift from alarms as triggers to validators
• Why DIY systems are compressing value
• How to use alarm accounts to upsell higher-value services

If you’re in the security or service space, this is your playbook for what’s next.

More Entry & Exit — https://www.entryandexit.co/

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New Episodes Every Wednesday!

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