Jon Bowerman and I have been business partners for almost 20 years; we started a digital marketing company in '09 and sold it in '21.

Through that time, we'd seen entrepreneurs get taken advantage of by agencies who cared more about monthly retainers than actual results. So we built something different.

We built Stealth.

In this conversation, we discuss:
→ Why the visionary/integrator partnership model is the only thing that kept us sane
→ The moment we realized every entrepreneur faces the same three marketing disasters
→ How AI is changing the game (and why most agencies see it as a threat instead of a tool)

Here's the honest truth nobody tells you about entrepreneurship and what all the "gurus" try to cover up:

You can't do it alone, and even if you could, you shouldn't.

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This episode brought to you by Stealth Consulting.

*Connect with Wes*
Web: https://stealthconsulting.com/
LinkedIn: https://www.linkedin.com/in/wesleymathews/
Instagram: https://www.instagram.com/stealth_consulting/

Stephen Wojno took a bankrupt company from $7 million to $28 million by age 26. He ran a 300-person manufacturing operation. Now he's the Chief Intelligence Officer at Stealth Consulting building AI systems for small businesses.

Steve said something that stopped me cold.

AI can already do 47% of your workload. You just need to know how to point it in the right direction.

Most businesses think AI will solve all their problems the moment they turn it on. It won't. You have to train it like an intern. You have to document your processes first. You have to build the foundation before any of this works.

Stephen breaks down:
→ Why a 20-person company can now operate like a 200-person company
→ How to turn your B-players into A-players with the right tools
→ Why your salespeople can never fill out your CRM correctly and what to do about it

And why 2026 is the year you either start building with AI or get left behind.

~~~
This episode brought to you by Stealth Consulting.

*Connect with Wes*
Web: https://stealthconsulting.com/
LinkedIn: https://www.linkedin.com/in/wesleymathews/
Instagram: https://www.instagram.com/stealth_consulting/

Patrick Thean, an award-winning entrepreneur, USA Today bestselling author, and one of the world’s leading experts in strategy execution is the guy CEOs call when growth stalls.

Today, Patrick shares why most companies don’t grow:
1) they can’t keep commitments
2) they crave crisis
3) they avoid the boring, necessary work.

He describes a shift from trying to solve every problem on his own to learning how to recognize issues early, trust his team, and truly let go.

My takeaway: real leadership growth begins with openness... a willingness to welcome feedback, even when it’s uncomfortable or challenges the assumptions you’ve held for years.

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This episode brought to you by Stealth Consulting.

*Connect with Wes*
Web: https://stealthconsulting.com/
LinkedIn: https://www.linkedin.com/in/wesleymathews/
Instagram: https://www.instagram.com/stealth_consulting/

Brent Peterson built and sold his company just as the world was changing.

It's when he found out... Owners can’t stay on as the core of the business. It only ends in disaster.

While he misses the team and the energy, Brent knows his vision belongs to someone else now.

People think entrepreneurs always have to grind, but what if the smartest move is knowing when to really walk away?

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This episode brought to you by Stealth Consulting.

**Connect with Wes**
Web: https://stealthconsulting.com/
LinkedIn: https://www.linkedin.com/in/wesleymathews/
Instagram: https://www.instagram.com/stealth_consulting/

Natalie Kaminski shares her story of arriving in the U.S. at 18 with just $500, hustling through tech jobs, and climbing her way from QA engineer to COO, before founding JetRockets and leading it through explosive growth and global relocation.

Natalie talks about learning on someone else's dime, why embracing what you do best matters, the real impact of AI on tech agencies, and how she faced the ultimate test... moving her entire team out of Russia when war broke out.

Tom Schwab, founder and "Chief Evangelist Officer" of Interview Valet, joins to discuss how meaningful conversations (NOT marketing noise) build real trust to drive business growth. Tom shares how podcast guesting has evolved into one of the most effective ways to connect with audiences, build authority, and leverage AI to increase discoverability.

We cover...
- Why RELATIONSHIPS remain the ultimate currency in business
- How AI is reshaping marketing and lead generation
- Efficiency vs Effectiveness in marketing
- How to create valuable content that compounds over time

Resources
Clicksand: How Digital Marketing is Ruining Your Business by Bill Troy

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This episode brought to you by Stealth Consulting.

Connect with Wes
Web: https://stealthconsulting.com/
LinkedIn: https://www.linkedin.com/in/wesleymathews/
Instagram: https://www.instagram.com/stealth_consulting/

Haig Berberian didn’t just sell other people’s products — he built the capability to make his own. We dig into how he went from brokering food to taking possession, then launching a USDA plant to control quality, safety, and margins. We talk 2008 survival, credit when you’re broke, why phone calls still win, and what it really takes to scale premium sausage and meats.

We also get honest about leadership and life: EO as a founder’s tribe, stepping back so your team can step up, lessons from caring for a parent, and why e-commerce isn’t always the move when you’re crushing B2B. Unfiltered, practical, and very real.

Thank you for watching!

This episode brought to you by Stealth Consulting.

Connect with Wes:
Web: https://stealthconsulting.com/
LinkedIn: https://www.linkedin.com/in/wesleymathews/
Instagram: https://www.instagram.com/stealth_consulting/

Dave Kustin is a brand strategist and co-founder of ContentBacon, a company he built to solve a problem he saw in the market: businesses either hiring a random freelancer for $5 or paying massive retainers to big agencies—without much in between. With ContentBacon, Dave set out to create something different: scalable, transparent, and focused on delivering real content that actually works.

In this episode, Dave shares his journey from running an agency to launching a service company built for scale. He opens up about how joining EO (Entrepreneurs’ Organization) gave him the accountability and vision to grow, why letting go of being the “creative director” was so tough, and how he learned to be creative about building a company instead of just designing campaigns.

We also get into the realities of content marketing in 2025—why simply churning out AI-generated blogs won’t cut it, and why human fingerprints are more important than ever in creating content that resonates. Dave explains how his team uses AI as a partner for ideation and heavy lifting, but always relies on professional writers and editors to keep the heart in the work.

If you’ve ever struggled with scaling your business, debated whether content is really worth the investment, or wondered how AI is changing the game, this episode is packed with insights. Dave also shares practical tips, like how to start building content just by answering your top 10 FAQs, and why messy first drafts are better than waiting for “perfect.”

Join us for this conversation if you’re an entrepreneur, visionary, or team leader who wants to create a business that scales without losing its soul.

Here’s what we talked about:

- How Dave built ContentBacon, a scalable “anti-agency” for content marketing.

- Why EO and accountability groups helped him think bigger and scale.

- Why content still needs a human fingerprint in the age of AI.

- Start your content strategy by answering your top 10 FAQs.

- Why “perfect” content doesn’t exist—and messy drafts win.

Dave Kustin’s Social Links:
LinkedIn:https://www.linkedin.com/in/davekustin/

Links:
Entrepreneur Intel: https://entrepreneurintel.com/
Stealth Consulting: https://stealthconsulting.com
Follow Wesley Mathews on LinkedIn: https://www.linkedin.com/in/wesleymathews/