Welcome to Elevate Hotel Design! In this episode, host Lorraine Francis of Cadiz Collaboration dives into the vibrant world of surf design with Lynai Jones, the creative force behind Mitchell Black, known for its bespoke wall coverings and design-forward products. Discover how Lynai's unique blend of classic techniques and modern vision has made Mitchell Black a go-to brand for those looking to infuse spaces with personality and story. Learn about the brand’s evolution from stationery to large-scale art and wallpaper, and how their customization options are enhancing boutique hotels and luxury residences. Join us for an exclusive tour of their creative space in Ravenswood, Chicago, and gain insights on the magic behind their bold designs. Don’t miss out—subscribe to Elevate Hotel Design on Spotify, Apple Podcasts, or YouTube.00:00 Introduction to Elevate Hotel Design Podcast00:06 Meet Lynai Jones: Creative Director of Mitchell Black01:46 The Journey of Mitchell Black04:16 From Finance to Design: Lynai's Career Shift07:09 Manufacturing in Chicago: Challenges and Choices17:08 Exploring the Art Department22:36 Custom Colorations and Cost Considerations23:10 Modern Botanical Designs25:34 Inspiration and Research27:08 Collaborations and Custom Projects29:03 Material Bank and Sampling31:15 New Collections and Designs39:16 Lightning Round and Final Thoughts