What happens when you judge fitness influencers by who you’d snog, who you’d marry, and who you’d avoid? A lot of laughs—and a surprisingly sharp filter for cutting through hype. We put big names on the playful hot seat and unpack what their content reveals about the industry: the stale comfort of “calorie deficit” clichés, the rise of aisle-filming icks, and the strange pull of carnivore stunt-eating that makes butter a co-star.

We also spotlight the creators we’d happily commit to: the evidence-led educators who make science feel human, the runners who mix elite performance with humour, and the voices that give context instead of commandments. You’ll hear why tone matters as much as take, how certainty sells better than nuance, and how to spot the difference between coaching and content farming. Our guiding questions keep it simple: Do they welcome doubts? Do they avoid absolutes? Do they help you build habits without turning your life into a brand?

Some tangents are too good to cut, so yes, we talk wild swimming, UK waters, and why trend-chasing can ignore unglamorous realities like sewage, safety, and stress. It’s a metaphor for the episode: before you dive in, ask better questions. If you’re tired of feeling talked at by your feed, this is your friendly nudge to curate for curiosity, compassion, and long-term sense.

Enjoy the ride, send us your own Snog/Marry/Avoid list, and tell us who we missed. If you smiled, learned, or shouted back at your headphones, tap follow, share with a friend, and leave a quick review—it helps more curious listeners find us.

James Smith PT

Eddie Abbew

Joe Wicks

Courtney Black

Ben Carpenter

Hugo Fry

El Mint

Steak and Butter Gal

Lucy Under Strong-woman

Josh Hills Nutrition

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