Dr. Eugene K. Choi is a former healthcare leader turned performance coach who supervised 6 major hospitals and 250+ clinics until he discovered the hidden neuroscience keeping even the best leaders stuck. After walking away from a six-figure pharmacy career to become a filmmaker (generating 30+ million views), then coaching hundreds of entrepreneurs, he uncovered a brutal truth: 90% of clients already know what to do, they're just not doing it.

The reason? By age 35, 90-95% of your brain runs on autopilot, keeping you trapped in survival mode instead of accessing executive-level thinking, creativity, and decision-making.

He explains:

◼️ Why your brain's "executive state" is turned off 70% of your adult life—and the exact neuroscience behind feeling stuck, anxious, or burned out

◼️ The difference between survival brain versus executive brain—and how to recognize which state you're operating from right now

◼️ How he went from six-figure pharmacist → broke filmmaker → viral content creator (30M views) → business coach—and the pattern he noticed in every failed execution

◼️ Why stress literally shuts down your ability to make good decisions, solve problems creatively, and connect with people (and how to reverse it)

◼️ The "know versus do gap"—the neurological reason you understand the strategy but don't execute (hint: it's not laziness or lack of discipline)

◼️ Why cold exposure, discomfort, and stress tolerance are the secret weapons for building entrepreneurial resilience

◼️ The dangerous AI trap: why people are forming emotional bonds with AI therapists and robots—and what happens when Gen Z prefers AI relationships over messy human ones

◼️ How to break the autopilot loop by age 35 when your brain defaults to thinking the same 70,000 thoughts per day (90% are repeats)

◼️ The science-backed practice to activate your executive brain at will—even in high-pressure, unpredictable situations

◼️ Why "you can't teach an old dog new tricks" is scientifically false—and how your brain can rewire itself until its dying breath

TIMESTAMPS:

05:15 – From six-figure pharmacist to broke filmmaker: the leap
10:30 – Why 90% of coaching clients know what to do but don't execute
15:45 – The 70% survival state problem: your brain is turned off
20:20 – Survival brain vs. executive brain: the difference
25:10 – The neuroscience behind "I know it's good for me but I don't feel like doing it"
30:35 – Cold exposure and stress tolerance for entrepreneurs
35:50 – Viral content secrets: 30 million views and the psychology behind it
40:15 – The AI dystopia: humans dating robots and losing resilience
45:30 – How to rewire your autopilot brain after age 35

CONNECT WITH DR. EUGENE K. CHOI:
🌐 Website: neurohackingschool.com
📸 Instagram: @eugenekchoi
🔗 LinkedIn: linkedin.com/in/eugenekchoi

Follow Jason Hunt:

• Website: https://jayhunt.social
• Amplify Your Brand Community: https://www.skool.com/ayb
• Instagram: @jayhuntofficial
• LinkedIn: /socialmediaspeaker
• TikTok: @jayhuntofficial

Done for you marketing

Rob Pacinelli is the VP and co-founder of The Best Media. In this episode, we explore Rob's journey from starting in his parents' basement to building an agency that's worked with 70-80 employees over the years, his evolution from e-commerce to full-service digital marketing, and how he's now pioneering AI-powered lead reactivation through their innovative "Sales Android" technology.

Rob shares hard-won lessons about hiring experts over beginners, the costly mistakes of trying to wear too many hats, and why he'd rather pay more for professionals than waste time training. We dive deep into The Best Media's transformation toward AI automation, exploring their custom GPT solutions, AI video production workflows using Sora and HeyGen, and how they're helping clients convert dead leads into sales with 24/7 automated systems.

If you're an agency owner, entrepreneur, or marketer looking to understand how AI is reshaping digital marketing operations—from lead reactivation to video production—this conversation delivers tactical insights you can implement immediately.

• Building a digital marketing agency from scratch in a parents' basement
• The evolution from e-commerce to full-service agency over 23 years
• Hiring lessons: Why paying experts more saves money in the long run
• Managing 70-80 employees over time and what Rob Learned
• AI-powered lead reactivation and the "Sales Android" concept
• Custom GPT development for business automation
• AI video production using Sora, HeyGen, and Runway
• The future of videographers in an AI-driven world
• Notebook LM for content repurposing and brand voice extraction
• Balancing human creativity with AI efficiency

01:22 – Rob's Oakville connection and early client stories03:46 – Starting in the parents' basement after university (2000)05:11 – First client: An e-commerce business, not an agency client07:32 – Hiring the first employee: A high school friend as web developer09:12 – Managing multiple services: SEO, paid ads, websites simultaneously11:47 – The expert-only hiring philosophy: Why Rob stopped training beginners14:23 – 70-80 employees over 23 years: Key lessons on delegation16:45 – Client retention challenges: "Do 1,000 things right, one mistake and you're fired"18:34 – Why specialization beats generalization in agency services21:15 – The transition to AI: Lead reactivation and Sales Androids explained24:08 – Custom GPT development: Rob's personal AI clone project26:42 – AI video production workflow: Sora, HeyGen, and Runway integration29:33 – Creating videos from two photos: The AI video revolution32:17 – Overcoming Sora's content restrictions: The Godzilla vs King Kong example35:20 – The "resubmit hack": Getting rejected AI prompts accepted37:44 – Will AI replace videographers? Rob's perspective on evolution vs replacement40:28 – The modern videographer: Combining in-person shoots with AI tools43:15 – Notebook LM deep dive: Extracting grammar and speaking style for AIContact:

• Website: TheBestMedia.com
• Email: roberto@thebestmedia.com
• LinkedIn: Roberto Pacinelli

• Sora – AI video generation
• HeyGen – AI avatar and video creation
• Runway – AI video editing and effects
• Notebook LM – Content analysis and repurposing
• Custom GPT – Personalized AI assistants
• ChatGPT – AI language model

Enjoyed this episode? Subscribe to Drop The Mic and leave a 5-star review on your podcast platform. New episodes drop weekly featuring entrepreneurs, marketers, and business leaders sharing transformation stories and tactical growth strategies.

Drop The Mic with Jason Hunt - Where marketing meets AI, storytelling, and real business results.

Digital Marketing Done For You

Rick Delisi is a customer experience researcher, author, and thought leader who has spent over 20 years studying customer service from the rotary phone era to today's AI-powered solutions. As co-author of The Effortless Experience and Digital Customer Service, Rick has pioneered the understanding that reducing customer effort—not maximizing satisfaction—is the key to building loyalty.

In this episode, we explore how AI is finally making it possible to eliminate bad customer service interactions entirely. Rick breaks down the concept of "AI for All" at Glia, where AI handles routine inquiries while empowering human agents with supercharged tools for complex, emotional interactions. We discuss the balance between efficiency and experience, the dangers of AI dependency, and why the best creativity now comes from asking questions no one's thought to ask before.

🔑 Topics Covered:

• Why customer effort predicts loyalty better than satisfaction or NPS
• The dual role of AI: external automation + internal agent empowerment
• How AI can create both efficiency and exceptional experience simultaneously
• The "channelest platform" that seamlessly blends digital, voice, and AI
• Overcoming fears about AI replacing human connection in customer service
• Using AI as a journalist and creative professional without losing authenticity
• The importance of industry-specific AI vs. horizontal approaches
• Voice AI and meeting customers across all demographics

⏱️ Timestamps:
03:15 – Rick's 20-year journey researching customer service
05:45 – The singular passion: eliminating bad customer service
08:30 – Why AI is the hero of the customer service story
11:20 – The learning curve: Can AI really provide better service than humans?
14:40 – "AI for All" at Glia: External automation + internal empowerment
18:25 – How the channelest platform works in practice
22:10 – Customer effort: The best predictor of loyalty
26:35 – How journalists can use AI without losing their craft
30:50 – The danger of AI dependency stifling creativity
35:20 – The new creativity: Asking questions no one's thought to ask

🔗 Connect with Rick:

• Website: glia.com

• Books: The Effortless Experience & Digital Customer Service

📩 Enjoyed this episode? Subscribe and leave a 5-star review to stay updated with new episodes every week! - https://jayhunt.social