Dr. Eugene K. Choi is a former healthcare leader turned performance coach who supervised 6 major hospitals and 250+ clinics until he discovered the hidden neuroscience keeping even the best leaders stuck. After walking away from a six-figure pharmacy career to become a filmmaker (generating 30+ million views), then coaching hundreds of entrepreneurs, he uncovered a brutal truth: 90% of clients already know what to do, they're just not doing it.

The reason? By age 35, 90-95% of your brain runs on autopilot, keeping you trapped in survival mode instead of accessing executive-level thinking, creativity, and decision-making.

He explains:

◼️ Why your brain's "executive state" is turned off 70% of your adult life—and the exact neuroscience behind feeling stuck, anxious, or burned out

◼️ The difference between survival brain versus executive brain—and how to recognize which state you're operating from right now

◼️ How he went from six-figure pharmacist → broke filmmaker → viral content creator (30M views) → business coach—and the pattern he noticed in every failed execution

◼️ Why stress literally shuts down your ability to make good decisions, solve problems creatively, and connect with people (and how to reverse it)

◼️ The "know versus do gap"—the neurological reason you understand the strategy but don't execute (hint: it's not laziness or lack of discipline)

◼️ Why cold exposure, discomfort, and stress tolerance are the secret weapons for building entrepreneurial resilience

◼️ The dangerous AI trap: why people are forming emotional bonds with AI therapists and robots—and what happens when Gen Z prefers AI relationships over messy human ones

◼️ How to break the autopilot loop by age 35 when your brain defaults to thinking the same 70,000 thoughts per day (90% are repeats)

◼️ The science-backed practice to activate your executive brain at will—even in high-pressure, unpredictable situations

◼️ Why "you can't teach an old dog new tricks" is scientifically false—and how your brain can rewire itself until its dying breath

TIMESTAMPS:

05:15 – From six-figure pharmacist to broke filmmaker: the leap
10:30 – Why 90% of coaching clients know what to do but don't execute
15:45 – The 70% survival state problem: your brain is turned off
20:20 – Survival brain vs. executive brain: the difference
25:10 – The neuroscience behind "I know it's good for me but I don't feel like doing it"
30:35 – Cold exposure and stress tolerance for entrepreneurs
35:50 – Viral content secrets: 30 million views and the psychology behind it
40:15 – The AI dystopia: humans dating robots and losing resilience
45:30 – How to rewire your autopilot brain after age 35

CONNECT WITH DR. EUGENE K. CHOI:
🌐 Website: neurohackingschool.com
📸 Instagram: @eugenekchoi
🔗 LinkedIn: linkedin.com/in/eugenekchoi

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