Meet Aniq Rajabdeen, Head of Marketing at John Keells IT, the digital transformation arm of Sri Lanka’s largest conglomerate. With years of experience across the US and APAC, Aniq shares his frontline perspective on how enterprises are adopting AI, enhancing cybersecurity, and executing digital transformation initiatives.

This conversation covers the growing role of AI in marketing, productivity and the emerging frontier of Generative Engine Optimization (GEO). Aniq also gives practical advice for marketers and enterprises navigating digital change, including internal AI training and managing risks like hallucinations and data privacy.

Talk points:
1. What John Keells IT does: digital transformation across APAC and the Middle East
2. AI enablement for large-scale enterprises
3.The concept of “Bring Your Own AI” in corporate teams
4. How marketing teams can use AI for productivity and content creation
5.Emerging trends in Generative Engine Optimization (GEO) and AI SEO
6. Cybersecurity threats and how AI is both a solution and a challenge
7. The future of work and upskilling for AI readiness

Resources mentioned:
1.John Keells IT – https://www.johnkeellsit.com/
2. ChatGPT – https://openai.com/chatgpt
3. Microsoft Copilot – https://www.microsoft.com/en-us/microsoft-copilot/organizations

Connect with us:
1. Aniq Rajabdeen - https://lk.linkedin.com/in/aniqrajabdeen
2. Paris Childress - https://bg.linkedin.com/in/parischildress

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