Big Eye Branding founder Matthew Fitzsimons shares how he and twin brother Roger, built a fantastic business on the back of the brewers and beverage companies in Africa.

Starting in 1993, SAB aggressively expanded outside its home country, they invested in Eastern Europe, in Asia and sub-Saharan Africa.

Management control was gained of breweries in Botswana, Swaziland, Lesotho, Zambia, Tanzania, Mozambique, Ghana, Kenya, Ethiopia, Zimbabwe, and Uganda during this period. All these brewers had one thing in common, they needed promotional and marketing material.

There to take advantage of this opportunity Matthew and Roger founded Big Eye Branding to supply world class marketing material to 47 countries in these underserved markets.

https://www.ronrutland.com/ https://open.spotify.com/episode/0amXnTEF05splUJIawncoG?si=71e9a1468c694327

https://www.bigeyebranding.com/ Promobasket.co.za

That Sh*t Will Never Sell by David Gluckman A book about ideas by the person who had them.

David Gluckman worked in the creative heart of the global drinks business for half a century, creating such well-known brands as multibillion-selling Baileys Irish Cream, Tanqueray Ten, Cîroc and many others.

Many fantastic lessons about innovation in the drinks business: David Gluckman started in the advertising business in 1969, moved to London and had a very unusual career in product innovation mainly in the beverage industry. Hear the real story behind Baileys Irish Cream a 7 million case p.a. brand available in 162 countries and other great drinks brands.

This is not another boring business book. It's a book full of valuable stories and tips from David.

Links: https://www.thatshitwillneversell.com/book.html https://www.amazon.com/gp/product/B0BDGDPB2J/

After finishing at the top of his undergraduate class, our guest, Markus Filter went on to do his BCom Hons and MCom degree at the University of Stellenbosch. In this conversation he gives us insights into his final thesis:

DEALCOHOLISED WINE : MOTIVATIONS, PREFERENCES AND PERCEPTIONS OF SOUTH AFRICAN GENERATION Y CONSUMERS

It is wonderful to chat to this young achiever about his interest in the beverage industry, his studies and his struggles to get real work experience after his long academic career.

Contact Markus on LinkedIn: https://www.linkedin.com/in/markusfilter/ Here is a link to his Masters thesis: https://scholar.sun.ac.za/handle/10019.1/125006

In this episode we talk to Capetonian, Murray Stephenson, head brewer at the Okavango Craft Brewery.

Murray is a very experienced brewer who started brewing at Woodstock Brewery just after Andre Viljoen opened the brewery, then he moved to Jack Black and then he was off to help Patiala Brew&Q to open their brewpub in Constantia before his move to Maun.

Links: https://okavangocraftbrewery.com/

Kian Gogle from Gap Draught joins us in the episode.

Gap Draught is a monitoring system to help improve draught profitability for the outlets and helps the brewers monitor volumes poured, sanitisation compliance, freshness, quality and stock-outs.

Links: https://www.gap-draught.com/

Thank you for listening to our stories here online. Here is a link where you can subscribe to become part of our community and be notified when we upload our latest content: http://eepurl.com/hyscef

https://www.drinksworld.co.za/

DrinksWorld is a powerful community for business owners and professionals in the beverage industry.

Holger Meier and Keith McLintock talk about beer. Keith clearly loves beer and the beer community and he explains how that passion for craft resulted in the launch of KEGTracker. Neill is his local brewer: https://beerworld.co.za/niall-cook/

Her recommends reading "So you want to start a brewery? : the Lagunitas story" by Tony Magee https://africa1lib.vip/book/3326239/c58202

https://africanbeercup.com/

https://kegtracker.co.za/ https://beeroclock.co.za/

https://kegstar.com/

KEGTracker provides brewers with the data to make better decisions.

Thank you for listening to our stories here online. Here is a link where you can subscribe to become part of our community and be notified when we upload our latest content: http://eepurl.com/hyscef

https://www.drinksworld.co.za/

DrinksWorld is a powerful community for business owners and professionals in the beverage industry.

Johan Auriacombe is the driving force behind the Capital’s Beer Mecca, Capital Craft and Capital Craft Beer Festival, SA’s biggest craft beer festival. Johan has a solid background in music, events and festivals and he always wanted to start a bar that sells “other” beers. Johan is a wonderful story teller and shares some tips for up-and-coming brewers. https://www.capitalcraft.co.za/

The Capital Craft Beer Festival always takes place the day before Father’s Dat at the Pretoria Botanical Gardens. This is the biggest and the best craft beer festival in South Africa. The bar at Capital Craft Beer Academy stock a fantastic range of local and imported beers. https://www.capitalcraft.co.za/beer-fest/

Breweries in Pretoria: https://draymans.com/ https://friarshabit.co.za/ https://beerworld.co.za/marius-botha-hazeldean-brewing-company/ https://www.facebook.com/laborayard2.co.za/ http://binarybrewworx.co.za/

Thank you for listening to our stories here online. Here is a link where you can subscribe to become part of our community and be notified when we upload our latest content: http://eepurl.com/hyscef https://www.drinksworld.co.za/

DrinksWorld is a powerful community for business owners and professionals in the beverage industry.

The liquor industry is still struggling to recover from the effects of the harsh liquor lockdown imposed by the government of this country and many friends and colleagues have lost their livelihoods and may have no option other than to look abroad for opportunities.

In this podcast episode we talk to Victoria Smith who is the brand manager for top champagne house Piper Heidsieck. Victoria talks to us about her new job and kindly gives us some insights into the UK job market and she shares some tips on finding employment opportunities in the UK.

Victoria tells us about the latest drinks trends in the UK wine industry that may interest South African brand owners.

Follow our podcast series #saffasabroad to hear stories from South Africans that have found opportunities overseas.

https://www.linkedin.com/in/victoria-smith-9a926b71

https://www.piper-heidsieck.com/

https://www.libertywines.co.uk/

https://www.mcguiganwines.com.au/blog/new-releases/zero-alcohol-wine-new-release.html

Thank you for listening to our stories here online. Here is a link where you can subscribe to become part of our community and be notified when we upload our latest content: http://eepurl.com/hyscef

https://www.drinksworld.co.za/

DrinksWorld is a powerful community for business owners and professionals in the beverage industry.