• 10 Tips to Successful Female Leadership with Tiffany Dufu
    May 23 2025

    Tiffany Dufu joins Joya in a discussion of 10 things women leaders can do to develop their leadership and grow their influence.

    Whenever you’re ready, there are 3 ways I can help you:

    1.Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a TEDx talk on stage in front of 200 people at the end.

    I only enroll for this program once a year.

    The waitlist is open for the Class of 2025.

    2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)

    I’ll add to it each week.

    3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.


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    1 Std. und 2 Min.
  • The Fastest, Most Reliable System for Getting New Clients with Michael Port
    Feb 19 2025

    The Fastest, Easiest, and Most Reliable System for Getting More Clients with Michael Port

    I devoured Michael’s book Book Yourself Solid and I’m a little bit incredulous that Michael is here now two years later, speaking to all of you and to me.

    One of the things that I wanted him to talk about was how you create a system for having a plethora of clients that you love to work with. Like I discussed in my previous blog post, some of us have had clients that we do not love to work with and we’ve had to fire them.

    Here are 9 mindset shifts and actions that Michael Port revealed to help us set up our own systems for having a fountain of clients that we love.

    This interview has been edited and abridged for time and readability.


    Whenever you’re ready, there are 3 ways I can help you:

    1.Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a TEDx talk on stage in front of 200 people at the end.

    I only enroll for this program once a year.

    The waitlist is open for the Class of 2025.

    2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)

    I’ll add to it each week.

    3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.


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    1 Std.
  • 10 steps to dream (and write a new story) You have 1440 minutes in a day. You can devote 60 of them to dream & tell a new story
    Jul 23 2024

    Welcome to the 7.22 Edition of the “Beyond Words” newsletter where I share scripts for better public speaking.

    Today at a glance:
    • 10 ways to dream
    • Scripts for when someone claims credit for your work
    • VIP Day Immersive in Portugal (with me)

    Did you know that you have 1440 minutes in a day?

    You CAN devote 60 minutes of them to dream.

    To tell a new story.


    Here are 10 steps

    I’ll share my planning for a VIP Day in Lisbon to illustrate how.


    Visualize your future daily

    Interestingly enough, I made a vision board in February and I wasn’t closing a client for Lisbon. To be honest, I’m weary of cities. I already live in one of the biggest in the world (NYC). The countryside is truly where my nervous system gets to rest. I had a bigger yen for Portuguese wine country, an hour outside Lisbon.

    It’s no wonder there was a disconnect between what I said I wanted—-

    And what I was getting.

    The toggle? I put up images of the ‘feeling’ of being in Alentejo around my mirror.

    I had done this for Nice, France, when the retreat details still felt far away and unclear. All of it came true, even down to the image of my apartment.

    (You can read more about the “Magic Mirror” practice in Claude Bristol’s book,“The Magic of Believing.”)


    Journal. Write down your dreams, thoughts, what you want

    Read more here



    Whenever you’re ready, there are 3 ways I can help you:

    1.Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a TEDx talk on stage in front of 200 people at the end.

    I only enroll for this program once a year.

    The waitlist is open for the Class of 2025.

    2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)

    I’ll add to it each week.

    3. Register for my Wednesday Sept 18th workshop on “Building a powerful personal brand on LinkedIn” hosted by my alma mater, Bucknell University.




    Whenever you’re ready, there are 3 ways I can help you:

    1.Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a TEDx talk on stage in front of 200 people at the end.

    I only enroll for this program once a year.

    The waitlist is open for the Class of 2025.

    2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)

    I’ll add to it each week.

    3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.


    Mehr anzeigen Weniger anzeigen
    5 Min.
  • Using Hypnotherapy to Tell a New Story: Interview with Mahima Razdan, Attraverso
    Jul 17 2024

    She told herself a story that she wouldn't be able to make a living as a photographer.

    Sometimes, however, no matter many exercises or deep dives I do with a client, there is a block. And I'm open to finding other modalities to 'unblock' them.

    When Mahima Razdan did a hypnotherapy session with the aspiring photographer, she uncovered

    ↳This client had a parent who couldn't make a living doing something he/she loved.
    ↳That story embedded in the client's psyche at a young age
    ↳That story informed the way she went into every sales meeting, posted every social media post, and priced her offerings (low).

    Mahima, in this video, shares how she accessed
    A. The story that was running on autopilot beneath the surface
    B. How she created the whitespace to bring awareness to it.
    C. How they both worked to attach 'new meaning' to the story
    D. How the aspiring photographer began to act in a new way, given the new awareness and new meaning

    Listen to how the photographer turned things around to have a thriving business.

    In other words, started telling a ‘new story’ once she dealt with her blocks.

    I help 1 time pressed woman tell 1 better story about herself to unlock that next chapter. Download my cheatsheet on how to become a clear storyteller:
    https://lnkd.in/ebncnNha

    Whenever you’re ready, there are 3 ways I can help you:

    1.Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a TEDx talk on stage in front of 200 people at the end.

    I only enroll for this program once a year.

    The waitlist is open for the Class of 2025.

    2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)

    I’ll add to it each week.

    3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.


    Mehr anzeigen Weniger anzeigen
    19 Min.
  • 6 Best practices when you spot your potential mentor (and ask them to be yours)
    Jun 21 2024

    Welcome to "What I Did Last Week (and what I'm looking forward to)," a newsletter where I offer actionable tips, based on what I am doing personally and professionally.


    Today at a glance

    • Best practices when asking someone to be your potential mentor
    • 13 signs of a 'high agency person'
    • How to use AI to remove unwanted objects in your travel photos
    • The 4 best dress shopping places in Nice (IMO)

    Read here:
    https://www.joyadass.com/6-best-practices-mentor/

    Whenever you’re ready, there are 3 ways I can help you:

    1.Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a TEDx talk on stage in front of 200 people at the end.

    I only enroll for this program once a year.

    The waitlist is open for the Class of 2025.

    2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)

    I’ll add to it each week.

    3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.


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    9 Min.
  • My client’s incredible success story: How environment design made all the difference (you need to see this)
    Jun 13 2024

    She sells a $100,000 package.

    When she talks about it in her friend circles, she hears,

    “Who are you to charge that?”

    or

    “That’s nuts. Nobody will ever pay you that.”

    So-she started to doubt herself too.

    This week, she participated in the retreat in Nice, France.

    • We did intense writing sprints.
    • We reflected on deep questions out loud.
    • We shared stories we had never shared before.
    • We shared dreams we had never shared before.

    At the end, she wrote, “You know? Now-I feel more confident. I have a group of people who are encouraging me to take risks and step outside of my normal box.”

    Things feel possible for her.

    What changed?

    Her environment design.

    Because, you are not only the sum of the 5 people you surround yourself with, you are also the sum of the 5 people THEY surround themselves with.

    Workplace culture expert David Burkus cites a study in a Medium article:

    • In it, they found that if your friend smokes, you are 61 percent more likely to be a smoker yourself.
    • If a friend of your friend smokes, you are still 29 percent more likely to smoke.
    • And for a friend of a friend, the likelihood is 11 percent.

    That's the power of the 5 people you surround yourself with. And the power of the 5 people THEY surround themselves with.

    My client has always questioned herself when posting content to get clients.

    Ever since the retreat, she has been on FIRE! and churning out some of the best writing I have seen from her.

    I’m so proud.

    All it took was changing her environment design.

    Surrounding her with 5 women who normalized the ambition to sell a $100,000 package.

    Now on to..

    The 6.16 Nice Edition of What I Did Last Week (and what I"m looking forward to)

    Whenever you’re ready, there are 3 ways I can help you:

    1.Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a TEDx talk on stage in front of 200 people at the end.

    I only enroll for this program once a year.

    The waitlist is open for the Class of 2025.

    2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)

    I’ll add to it each week.

    3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.


    Mehr anzeigen Weniger anzeigen
    2 Min.
  • The 3-Step system every female speaker needs to conquer the stage with raw, honest stories (even if you're just starting out)
    Jun 10 2024

    I'm a little obsessed with the Netflix series "Baby Reindeer."

    Have you seen it?

    It's pretty dark, so buyer beware.

    But it's the incredible writing that compelled me to watch it 3 times.

    The central character is a Scottish man trying to make it as a comedian on the London scene. Richard Gadd adopts several "camp" and over-the-top personas while he's trying to "make it."

    Night after night, he speaks to barely there crowds.

    Night after night, he makes no money.

    And to boot--some really bad things happen.

    In Episode 5, he has a 'come-to-jesus' moment on stage.

    The dam really breaks.

    He stops his comedy act short, heaves himself on a stool, and starts talking.

    He shares all of it.

    The good. The bad. The really ugly.

    It's a story he had never shared before.

    ____________________


    We’ve just spent the last four days in France planning my Mastermind's first TED style talks for the stage. (The 4-day retreats, btw, are one of my favorite offerings in my entire business.)

    I always ask this question on Day 3:

    "What is a story you have never shared before?"

    Now, it's always a seminal moment in the progress of the retreat.

    -Folks are familiar enough with one another.

    -Feel safe enough with one another.

    -They have spent 48 hours together.

    Folks share stories their own mothers have never heard.


    But, unlike, Richard Gadd, they aren't necessarily ready to boil it down and share THAT story with the world come the TED style talks on stage come November.

    So---Here is the simple yet highly effective system I use to get women ready for the stage with their stories.


    Whenever you’re ready, there are 3 ways I can help you:

    1.Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a TEDx talk on stage in front of 200 people at the end.

    I only enroll for this program once a year.

    The waitlist is open for the Class of 2025.

    2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)

    I’ll add to it each week.

    3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.


    Mehr anzeigen Weniger anzeigen
    5 Min.
  • The Hidden Power of Authenticity: How Boldly Living Your Values Opens Unimaginable Doors
    Jun 4 2024

    Today I want to show you how to “share your values” in your content to unlock opportunities you never dreamed of accessing

    You might wonder what this means

    And how does it relate to public speaking/storytelling?

    I attended a entrepreneur’s luncheon in Saint Tropez, France this past Sunday. I was touched to be invited and have a seat at the table.

    First touch point: Share something that announces your values on LInkedIn

    The host, Neo, first connected to me when he commented on my post 3 months ago.

    Then he posted some stunning photos of past locations for his own leadership retreats. The photo of Sinop Farm in Africa immediately got my attention. A friend of mine has been talking about wanting to go to Namibia for the 20 years I’ve known her.

    I immediately commented and connected with him for a phone call.

    I also host leadership retreats in other countries annually. I hired photographers to shoot equally high resolution photos of my retreats in Marrakech, Croatia, and Tuscany.

    Our values matched on several fronts.

    Second touch point. Opportunity Spotlight + Continued Value

    We spoke about him planning the retreat for my group in Namibia in 2025.

    He shared the itinerary. Options

    When he sent this to me, I felt like I was talking to someone who was smart, thoughtful, had deep expertise, and was invested in my success.

    He wasn’t selling. He was helping.

    He saw this as an opportunity to educate me and show off his expertise.

    Third touchpoint Storytelling on each other’s posts + Continued Value

    Both of us post daily on LInkedin.

    We continued to support one another’s posts

    I much prefer this method of relationship building.

    We built community.

    Fourth touch point: Organizing meeting in real life

    He was tying up his entrepreneurs retreat just as I was readying to kick off mine In the south of France early June.

    He wrote, “If you can get yourself to Saint Tropez, join a lunch with a handful of other entrepreneurs at Gigi’s.”

    What happened next?

    I researched car services and got myself to Saint Tropez.

    Once at Gigi’s, which stayed true to his brand of breathtaking places, with the sand and beach and beautiful people, I led with curiosity, and asked questions.

    I’m not one who is ever lacking in conversation, but I keep this Notion file of questions to ask when networking should the well ever dry up.

    I did storytelling about what I do and how I do it.

    We shared lengthy conversation about business. It was a mutual exchange of information and best practices.

    It was great.


    Daily, I get DM’s from people selling their services.

    Given the tone and timber of their DM’s they haven’t done any r

    Whenever you’re ready, there are 3 ways I can help you:

    1.Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a TEDx talk on stage in front of 200 people at the end.

    I only enroll for this program once a year.

    The waitlist is open for the Class of 2025.

    2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)

    I’ll add to it each week.

    3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.


    Mehr anzeigen Weniger anzeigen
    4 Min.