The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era

Read this on the newsletter:
https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price

Services Stack
https://dogoodwork.substack.com/p/the-service-stack-what-remains-when

00:00 AI Is Deflationary: The Pricing Squeeze Hits Agencies
00:20 The “AI Discount” Story & the AI Pricing Trap
01:38 Jevons Paradox: Cheaper Execution, Higher Demand
02:40 Stop Selling Hours—Sell Outcomes, Transformation & Belief
03:38 Why Legacy Pricing Breaks (Retainers, Hourly, Projects)
04:35 Introducing the New Value Quadrant (4 Pricing Models)
06:05 Quadrant 1 — The Margin Play: Keep Prices, Expand Profit
06:49 Net-New Value in Q1: Reinvest Time Savings, Don’t Cut Fees
10:39 Quadrant 2 — The Volume Play: Outcome/Consumption-Based Pricing
12:46 Designing Q2 for Long LTV: Caps, Tiers & Beating Churn
16:14 Quadrant 3 — The IP Play: Turn Your Methodology into Agentic Workflows
20:57 Quadrant 4 — Value Capture: Performance Deals with More Control
23:21 Retainer Floor + Performance Upside (Leading & Lagging Metrics)
24:03 Why Caps Build Trust (and Why Equity Splits Can Backfire)
25:32 The AI Adoption Gap: Your Window to Price Outcomes, Not Inputs
28:59 Who to Work With: The 3-Part Ideal Client “Trifecta”
30:07 Trifecta #1: Growing Market + Conviction (Sell Transformation, Not Services)
32:07 Trifecta #2: Target Tech-Laggard Industries to Avoid Commoditization
33:41 Trifecta #3: The Founder Must ‘Get It’ (No Convincing on Sales Calls)
36:07 The Craft Model: Small Elite Team + Agents to Deliver Net-New Value
39:39 Stop Discounting Because of AI: Choose Your Quadrant & Price the Output

AI's Impact on Client Services: What You Need to Know

Dive into the transformative effects of AI on client services with Raul. Discover why AI won't just be a tool, but a replacement for many tasks in agencies and consultancies. Raul shares real-world examples, offers a detailed breakdown of the five layers of client service work, and provides insights on how to adapt in this new era of value creation. Learn how to position yourself and your business to thrive amidst these changes.

00:00 Introduction: The AI Revolution in Client Services
00:33 Real-World Applications of AI
02:41 The Future of Client Services
04:50 Understanding the Services Stack
05:46 Layer 1: Execution
07:30 Layer 2: Template Strategy
09:19 Layer 3: Judgment-Driven Strategy
12:42 Layer 4: Transformation and Accountability
16:21 Layer 5: Belief
19:54 The Power of Belief in Client Relationships
21:35 The Future of the Agency Model
22:40 Introducing the Craft Model
23:35 AI's Role in the Craft Model
25:20 Adapting to the New Reality
28:59 Practical Steps for Transitioning
35:29 Final Thoughts and Call to Action

In this episode, I sit down with Andy Leonard, host of the Fulfillment Project podcast to discuss the essence of true fulfillment. We delve into Andy's mission to inspire individuals to find purpose beyond material success by integrating faith, family, and meaningful work. Andy shares his insights on the importance of reflection, purposeful living, and combating the comfort-driven culture of modern society. Learn about his personal practices, such as daily reflections, planning, and injecting intentional discomfort to foster growth. Whether you're looking to realign your life's purpose or seeking practical advice on how to show up authentically in your personal and professional life, this conversation is packed with valuable nuggets. Join us as we explore the profound impact of contributing to something greater than oneself and the pursuit of a truly fulfilling life.

00:50 The Essence of Work and Fulfillment

01:40 Personal Reflections and Practices

03:37 The Importance of Intentionality

06:48 Fighting Comfort and Embracing Discomfort

15:18 Purpose-Driven Workplaces

16:10 Finding Purpose in Everyday Work

16:51 The Transformative Power of Education

19:13 Daily Reflections and Intentional Living

21:24 Facing Mortality and Finding Peace

23:27 The Concept of a Brave Death

Connect with Andy:

• https://substack.com/@fufillmentproject

Connect with Raul:

• Work with Raul: https://dogoodwork.io

• Free Growth Resources: https://dogoodwork.io/resources

In this insightful episode, I chat with Diane Strand, founder of JDS Production and co-founder of the nonprofit JDS Creative Academy. Diane shares her journey from working in Hollywood on popular shows like 'Friends' to focusing on empowering mainstream, foster, at-risk youth, and special needs adults through the visual, performing, and digital arts. She discusses the significance of the arts in life and business, and how creativity can drive success, community building, and personal fulfillment. Learn about her mission to nurture creativity across the globe, her approach to education, and the inspirational projects she has lined up for 2026, including a humanitarian tour in Kenya. Connect with Diane to explore more about how the arts can impact life and business.

00:56 The Importance of Arts in Life and Business

03:41 Teaching and Learning Through Arts

05:44 Extracting and Nurturing Creativity

08:25 Personal Journey and Reflections

14:35 Building a Nonprofit and Giving Back

21:22 Future Plans and Vision

Connect with Diane:

• https://www.linkedin.com/in/dianestrand/

Connect with Raul:

• Work with Raul: https://dogoodwork.io

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

In this episode, I discuss the core desire of business clients to feel in control and organized in their ventures and the importance of metrics in channeling focus and energy towards productive actions. I introduced the concept of 'building a system' through 5 fundamental control knobs: metric, habit, process, data sources, and ownership. This method empowers business owners to effectively measure, adjust, and fine-tune their business processes, thereby fostering growth and stability.

00:49 The Importance of Metrics and Measurement

02:40 Building Effective Systems: The Five Fundamental Knobs

04:50 Becoming an Orchestrator: Mastering Business Cadence

05:36 Channeling Energy for Business Success

Connect with Raul:

• Work with Raul: https://dogoodwork.io

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

In this episode, let’s dive into the critical role of emotional intelligence and interior growth in achieving success in both business and personal life. We explore real-life examples from high-achieving individuals who have made transformative decisions—such as eliminating alcohol or reevaluating their morning routines—that have led to measurable improvements in their lives. The episode introduces a framework for introspection called 'The Inner Dialogue,' which helps individuals understand their worldview, ethics, vision, and decision-making processes. This episode aims to inspire you to reflect on your own life and make conscious decisions that align with your true self and goals.

00:16 Understanding Growth and Emotional Intelligence

00:36 Client Examples and Daily Decisions

01:58 The Power of Small Changes

02:56 Identifying the Through Line

04:13 Navigating Frustration and Desire

06:24 The Inner Dialogue Framework

07:42 Reflective Questions for Self-Understanding

09:42 Decision Making and Trust

Connect with Raul:

• Work with Raul: https://dogoodwork.io

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

Join me in this insightful episode as we welcome Jeff Schreifels, founder and principal of Veritus Group, a leader in nonprofit fundraising strategies. Jeff shares his 38 years of experience and discusses how Veritus Group's open-source processes help nonprofits enhance mid and major gifts through relationship-driven and analytically backed strategies. Learn about the principles and operational tactics that can elevate your fundraising efforts and how to foster meaningful donor relationships. Whether you're a seasoned fundraiser or new to the field, this episode offers valuable insights into effective fundraising fundamentals. .

00:26 Jeff Riles' Background and Open Source Approach

02:46 Understanding Mid and Major Gifts

04:24 Principles of Effective Fundraising

07:07 Operationalizing Fundraising Strategies

13:25 The Veritus Way and Company Ethos

17:25 Future Plans and Global Expansion

Connect with Jeff:

• Website: Veritusgroup.com

LinkedIn: https://www.linkedin.com/company/veritus-group/

Instagram: https://www.instagram.com/veritusgroup/

Youtube: http://www.youtube.com/@veritusgroup

Facebook: https://www.facebook.com/VeritusGroup

Email: hello@veritusgroup.com

Connect with Raul:

• Work with Raul: https://dogoodwork.io

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

In this episode, I engage in an insightful conversation with Andrew DeBerry, exploring the multifaceted domains of artificial intelligence (AI) and its future societal implications. The discussion delves into AI use cases, second and third-order consequences of AI adoption, and the importance of value-centered technologies in various industries such as the military, advertising, and finance. DeBerry shares his journey from leveraging AI for military applications to advocating for responsible AI principles within Meta Ads and currently aiming to transform investment practices in finance. Addressing the challenges and opportunities in creating ethical AI solutions, the conversation moves towards discussing practical benchmarks for AI, regulatory landscapes, and the role of human values in shaping future technologies. Tune in to gain a comprehensive understanding of the critical dialogue around AI and ethical technology adoption.

00:29 Meet Andrew DeBerry: Background and Journey

03:20 The Future of AI: Second and Third Order Consequences

04:04 Creating Net New Value with AI

05:10 Frameworks for Evaluating AI Impact

07:58 Balancing Technology and Human Flourishing

12:25 Practical Approaches to AI Benchmarks

24:18 Regulations and Ethical Considerations in AI

Connect with Andrew:

https://www.linkedin.com/in/deberry/

Connect with Raul:

• Work with Raul: https://dogoodwork.io/apply

• Free Growth Resources: https://dogoodwork.io/resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/