Most agencies have someone who's figured out AI better than anyone else on the team. They built the custom GPTs. They know the prompts. They're the one everyone asks when something breaks.

Now ask yourself: what happens if that person leaves tomorrow?

"If your agency relies completely on one AI champion, the agency's progress is limited to one resignation."

Ishant Kulshreshtha, AI Strategic Analyst at White Label IQ, joins host Erik Martinez on Episode 112 of the Digital Velocity Podcast to talk about what it actually takes to move AI knowledge out of one person's head and into the organization.

Ishant shares a practical 30-day process any agency owner can start today, explains why the data your agency has been collecting for years is more valuable than any tool you could buy, and makes the case for why building AI capability is a team sport, not a solo act.

If you've been relying on one person to drive your AI progress, this is the episode where you find out what you're actually risking.

579 agency leaders were asked what they need to do to succeed. The answers were clear. Then they were asked if they're doing it. 83% aren't.

Brian Gerstner, president of White Label IQ and co-founder of Agency Core, sits down with host Erik Martinez to unpack what the Agency Core 2026 research found when it studied the gap between knowing and doing across small and mid-sized agencies.

As Brian puts it: "there was very clear understanding of what needs to be done. And when we ask people, what are you doing? massive gap"

The research identified three mindsets shaping the industry right now. One group is pulling ahead. The other two are either moving fast without a clear destination or stuck and overwhelmed. The difference between them is not what they know.

Brian has a specific prescription for every agency still stuck in that gap, and it starts with something most agency leaders have been putting off.

The headlines say AI is changing everything about how businesses get found online. Cameron LiButti says those headlines are missing the point.

Cameron is the founder of Bidview Marketing, a fourteen-person agency working with medical practices, law firms, and service businesses across the country. He spent four years as a mechanical engineer before finding his way into digital marketing, and that engineering background shapes how he approaches SEO: start with the data, build the structure, and be willing to tell clients what they don't want to hear.

In this episode, Erik Martinez and Cameron work through what's actually happening inside search — and what isn't. AI Overviews aren't a new algorithm; they're a new interface sitting on top of machine learning that's been running since 2015. LLMs like ChatGPT aren't pulling from an independent database; they're scraping the web and Google's results. And the businesses that tried to game that system in 2024 are seeing the consequences now.

The conversation covers:

• Why Cameron's answer to the most important SEO question hasn't changed in eight years

• How search intent determines whether AI is sending your prospects to you or past you

• What a tax attorney and a medical practice reveal about where AI leads actually come from

• The site structure fundamentals that apply equally to traditional crawlers and AI crawlers

• Red flags to watch for when evaluating an SEO agency or consultant