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Creators from TrueFans: Showcasing Independent Podcasting

Creators from TrueFans: Showcasing Independent Podcasting

Von: Sam Sethi & Claire Waite Brown
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Championing independent podcasters and their supporters, each episode features an interview with an indie podcaster to talk about their show and how they make it, and which Podcasting 2.0 features could be of use to them to improve discoverability, interactivity and monetisation for their podcast. Co-hosts Claire Waite Brown and Sam Sethi also discuss what's happening in the podcast world that might be of interest and use to independent podcast creators.

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  • What do independent podcasters hope for in 2026?

    What do independent podcasters hope for in 2026?
    Jan 6 2026
    In this new-year mixtape episode, guests that have featured on Creators from TrueFans in 2025 share their personal hopes for their indie podcasts and for the independent podcasting landscape as a whole.Aspirations range from continued growth and increased listener engagement to securing sponsorships and expanding into new formats, including in-person series. A recurring theme is the desire for better support and recognition for independent podcasters, and many express a wish for clearer categories, more meaningful listener statistics beyond just downloads, and a shift away from the dominance of celebrity or AI-generated content towards valuing authentic, human-made stories.The episode underscores the vital role of independent creators as the ‘lifeline of the podcast industry’, advocating for an environment where depth, honesty, creativity, and the impact of storytelling are valued above mere numbers. Listeners are invited to join the conversation and share their own aspirations for independent podcasting in 2026 directly on the TrueFans app, reinforcing our show's commitment to community and interaction.Sam Sethi and Claire Waite Brown started Creators from TrueFans in early summer 2025 with the aim of amplifying the creative endeavours of independent podcasters and highlight how TrueFans supports discovery, interactivity, and monetization for indie voices.See below for links to the podcasts featured, which will also be linked to in the chapters!What are indie creators hoping for:The Year of the Indie VoiceThere’s a strong collective hope for 2026 to be the year where independent podcasts gain greater recognition and are valued for their depth, creativity, and authentic storytelling, rather than just download numbers or celebrity status.Beyond Downloads Creators are yearning for improved analytics, specifically asking for metrics like listener retention, actual listening time, and engagement data, to better understand their audience and the impact of their content.Sustainable Growth and MonetizationMany indie podcasters hope to find more sustainable ways to fund their passion projects, seeking sponsorships that align with their show’s values and clearer pathways to remuneration, moving beyond a "labor of love" into financially viable endeavours.Enhanced Listener EngagementA strong desire exists among creators for more direct feedback and interaction with their audience, emphasizing the need for accessible platforms and features that facilitate two-way conversations, like those offered by TrueFans.Rethinking Podcast CategorizationCalls for better, more descriptive podcast categories and formats are made, arguing against, for example, broad ‘arts and entertainment’ tags that lump diverse indie shows with celebrity content, hindering discoverability for unique or niche productions.Listen to the podcasts featured in this episode by clicking on their links:The Failing Writers PodcastThe Story of WomanIndie Business ClubThe Late Bloomer ActorMultispectiveIn Ten Years TimeWatts on Your ScreenExhibitionistasThe Adult Ballet StudioThe Cashflow ShowBook Imprint The Friendship FileAnd, recommended by Ear Worthy: Better Call Daddy, The Wine Pair Podcast, 5 Random Questions, The Road to Rediscovery
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    30 Min.
  • Human Connection and Feeling Heard

    Human Connection and Feeling Heard
    Dec 22 2025

    Ever felt deeply connected to a story, even if it's vastly different from your own?

    Jennica Sadhwani shares the compelling origins of her show, Multispective, which aims to amplify diverse voices sharing stories of overcoming adversity, fostering connection through shared human experience. She details how her personal journey of being a good listener evolved into a podcast idea after a stranger's suggestion, highlighting the universal desire for people to be heard.

    Jennica delves into the practicalities of indie podcasting, from finding unique guests through her network and directories like Podmatch, to efficiently managing her workload as a full-time teacher by outsourcing tasks, leveraging AI, and maintaining a structured schedule. The conversation also explores the challenges of standing out in a saturated social media landscape and the inspiring, supportive community within podcasting.

    Sam and Claire expand on the future of podcasting, discussing the transformative potential of Podcasting 2.0 features like automated transcripts, chapters, and innovative monetization methods such as value-for-value payments and micropayments, emphasizing TrueFans' commitment to supporting independent creators in their discovery and financial sustainability.


    Listen to Multispective here

    Ear Worthy's top 10 new indie podcasts for 2025


    Creators from TrueFans on Substack

    Find TrueFans here

    Music: How It Is from Ketsa Music

    Feedback: TrueFans Support

    Read: Creators Blog

    Recommendations: Creators Podroll
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    36 Min.
  • Pals, Podcasts and Possibilities

    Pals, Podcasts and Possibilities
    Dec 7 2025

    Friendship files and the future of podcasting.

    In this week's episode of Creators from TrueFans, Claire chats with Jayne Morgan, the creative mind behind The Friendship File podcast. Jayne shares the unique premise of her show, where two friends independently answer 17 questions about their relationship and then react to each other’s responses. She explains how the podcast delves into the unsung yet incredibly vital role of friendship in our lives, from the heartwarming to the hilariously surprising.

    Jayne opens up about the personal journey of bringing The Friendship File to life, starting it during lockdown as a true ‘labour of love’. She discusses the self-selecting nature of guests who are eager to explore their friendships in this intimate format, emphasizing how recording alone fosters candid and often transformative conversations.

    A professional podcast producer herself, Jayne also shares her industry insights, including her passion for audio-first storytelling amidst the growing push for video content and the challenges of sustaining a passion project.

    Sam and Claire then delve into exciting developments at TrueFans, including a sneak peek at the new Listen Time dashboard, offering unparalleled analytics for creators.

    They also cover major upcoming events in the podcasting world, such as PodFest, The Podcast Show London, and The Rest is Fest, and celebrate TrueFans’ recent recognition by the Podcast Tech Stack blog for its innovative monetization approach. Claire also takes a moment to champion a crowdfunding campaign for On Spec podcast, an independent show doing crucial investigative work.

    Listen to The Friendship File here

    Read the Podcast Tech Stack article here

    Financially support On Spec here


    Creators from TrueFans on Substack

    Find TrueFans here

    Music: How It Is from Ketsa Music

    Feedback: TrueFans Support

    Read: Creators Blog

    Recommendations: Creators Podroll
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    30 Min.
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