Your music career is a business. But not everyone sees it that way...

In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from our clients and their managers that blend music marketing with business strategy! Learn about the mindsets of successful managers, how they view marketing, and the dynamics between artists and managers, so you can make your artist's project thrive!

Whether you're an artist who wants to take control of your career or a manager looking to be the best for your clients, this episode will give you a combined look at the business and creative sides!

DISCOVER:

How Artists And Managers Can View The Music Business Like An Actual Business

Why Direct-To-Fan Marketing Doesn't Conflict With Building Awareness

How To Filter Noise And Focus On What Matters For Growth

Why A Manager Needs To Know How To Make Money In The Artist's Business

What Common Mistakes Managers Make And How To Avoid Them

How To Balance Short Term Wins With Long Term Growth Strategies

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together...

In this episode of Creative Juice, Jack and Circa discuss a pivotal music marketing lesson learned from our agency artists in 2025 that will shape the year ahead! Learn about the importance of an omni-channel marketing approach and how ignoring one critical channel can cripple your impact and sales!

Whether you want your next release to hit harder than ever or need a revenue reboot in the new year, this episode will help you take a 360-degree look at your strategy!

DISCOVER:

How an Omni-Channel Approach Amplifies Your Marketing Reach

Why Neglecting Your Organic Social Content Can Harm Your Sales

How To Maintain A Balance Between Organic Content And Paid Promotions

What The Real Purpose Of Organic Social Should Be For Artists

When To Leverage All Your Communication Channels For Maximum Impact

Why Believing In Your Product Should Drive Your Sales Tactics

What Lessons From 2025 You Should Carry Into 2026 To Succeed

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy...

In this episode of Creative Juice, Jack and Circa provide a planning framework to help you dominate your music marketing in 2026. Learn about auditing your past year, setting realistic and achievable goals, and aligning your activities with long-term success. Discover how to harness your best habits and navigate your path with a clear approach to growing, capturing, and monetizing your audience!

If you're ready to turn your dreams into an actual plan for the new year, this episode will guide you toward creating an epic 2026 for your music career!

DISCOVER:

Why It's Crucial To Audit Your Past Year Before Planning Ahead

How To Set Goals That Excite You And Work

What The Three Main Channels Of The Buddy System Can Do For Your Growth

How To Reverse Engineer Your Monthly And Weekly Actions

Why Focusing On Habits Is More Effective Than Checking Off Tasks

What Difference Framing Makes When You Fall Short

How To Stay Flexible When You Need To Pivot

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Wondering what 2026 will hold for your music career and the music industry as a whole?

In this episode of Creative Juice, Jack and Circa dive into the future with their 2026 predictions, focusing on how AI is set to revolutionize the music industry! Learn about the implications of AI development on copyrights, how artists can leverage these tools, and why the so-called "AI Wars" are coming to the industry!

Whether you're just curious about AI in music or worried about its impact on your career, this episode is a must listen for staying ahead of the curve!

DISCOVER:

Why Warner's Deal With Suno Is A Big Deal For Music AI

How Open Source AI Models Could Change The Landscape for Suno

What Musicians Need To Rethink About Copyright Protection In The AI Era

How AI Tools Can Be A Creative Ally Rather Than A Threat

Why You Shouldn't Rely On Old Models Of Monetizing Music

When We Might See The Shift Away From Traditional Record Labels

How The Line Between Consumers And Artists Is Blurring

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

The music industry is constantly evolving, that should come as no shock. And 2026 is shaping up to be a pivotal year...

In this episode of Creative Juice, Jack and Circa kick off our year-end predictions series, where they share insights into the future of music marketing, industry trends, and beyond! Learn about how the future role of AI, changes in advertising strategies, and direct-to-fan trends can impact your music career!

Whether you're plotting your 2026 game plan or simply curious about what's on the horizon, this episode will give you our insights to help you stay ahead in the new year!

DISCOVER:

Why Content Diversity Will Be Key In Your 2026 Ad Strategy

How AI Is Reshaping The Music Industry And What It Means For Artists

Why Direct To Fan Isn't As Straightforward As It Seems

What Potential Grifts In Music AI Tooling Should Be On Your Radar

How To Think Critically About Anti-AI Narratives In Music

What You Can Learn From Past Technology Shifts To Prepare For The Future

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Got music marketing questions? We've got answers...

In this episode of Creative Juice, Jack and Circa answer some burning questions from our community about music marketing strategies in a special Q&A episode! Learn about when DSP ads actually make sense, how to get your band on board with e-commerce, and tactics for leveraging live streams for growth!

This Q&A episode is your go-to guide for pushing forward!

DISCOVER:

When To Use DSP Ads In Your Marketing

How To Convince Your Band It's Time To Dive Into E-commerce

Why And When Retargeting Ads Still Work

Why Documenting Your Creative Process Now Will Benefit Future Releases

How To Utilize Live Streams To Move Fans Through Your Funnel

When To Focus On Small, High Quality Content Improvements

What To Consider Before Dropping Cash On A Big Budget Music Video

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

As the holiday season lights up, are you switching off on your music career? Spoiler: You shouldn't be!

In this episode of Creative Juice, Jack and Circa talk holiday marketing strategies to keep your fan base engaged and your music career thriving while the rest of the industry takes a break. Learn about creative holiday offers, sales promotions, and strategies that can keep your online store active even when the music industry is snoozing through the holiday season!

If you're ready to tap into the holiday season to boost your e-commerce sales, this episode is packed with offers that you can use starting right now!

DISCOVER:

How A Mystery Bag Can Clear Out Your Merch Overstock

What Makes Gift Cards And Store Credit A Fan-Favorite

How To Use Store Cash Coupons And Unlock Sales Potential

What New Year's Offers To Run To Get Fans Buying

How To Present Your 2026 Plans In A Way That Fans Want To Support

Why Every Sale Is A Chance To Connect With Your Fans

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships.

You'll learn why the right material works, how to transform inspiration into your own content, and why audio quality matters less than energy when you're trying to make fans say, "who is this band?" It's about creating cultural moments, fueling FOMO, and turning one-time listeners into repeat buyers.

This is where "Always Be Performing" extends beyond the stage into every piece of marketing you share.

From building email and SMS lists to flattening the revenue rollercoaster with calendars and consistent outreach, you'll see how indie artists can move from surviving to thriving. Jack and Dave walk through practical strategies like dissecting viral hits, harnessing UGC, and even using AI to smash blank page syndrome.

You'll hear why you're probably not being "salesy" enough, and how treating your marketing as another form of performance makes it feel authentic, not forced. If you're ready to stand out in a noisy world, this episode shows you how.