"If you can connect action to something emotional, people will stick with it."

Notable Moments

[02:24] Why people don't follow good advice

[03:36] The role leaders play after the event ends

[05:11] Doing hard things for the people you love

[06:24] Why progress feels good after the work

[12:32] The power of repetition and encouragement

People don't fail because they don't know what to do. They fail because change is hard. This conversation explores why follow-through matters more than information and how encouragement, emotional connection, and repetition help people take action.

Read my blog for more from this episode.

Resources

Creating Magic Mastermind October 2025

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

"Progress doesn't require perfection. It requires starting and staying with it."

Notable Moments

[00:27] Why every morning is a new beginning

[02:40] Why most resolutions fail

[04:10] The power of starting before you feel ready

[06:10] How progress builds confidence

[11:33] Why saying no is a leadership skill

Most people already know what they need to do to improve their life. They just don't start. In this episode, Lee Cockerell explains why progress begins with action, not motivation. He shares practical advice on starting small, building routines, and staying focused on what matters most. A reminder that real change happens one decision at a time.

Read the blog for more from this episode.

Resources

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

"People like to go where they're happy to be seen."

Notable Moments

[01:19] Why people want to go where they feel welcome

[04:29] Making your people the brand

[06:49] Reliability as a leadership advantage

[10:28] Reducing turnover by focusing on how people feel

[15:49] The responsibility that comes with caring deeply

Great leaders don't try to serve everyone. They find their people and take care of them. In this episode, Lee Cockerell and returning guest Liz Wilcox, an entrepreneur and email marketing educator known for building a people-first business. They explore how knowing your audience, simplifying your work, and showing up consistently builds trust and long-term success.

Read my blog for more from this episode.

Connect with Liz Wilcox

Lizwilcox.com/

Resources

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.