Your first three months in private practice set the tone for your entire business. In this episode, Lisa Reidsema, LMHC, walks through a clear 90-day framework: first establishing your foundation, then building systems, and finally beginning visibility and referral efforts. This episode is perfect for therapists who are launching or relaunching their practices and want to move with intention instead of overwhelm.

• Days 1–30: focus on business basics, policies, and creating a schedule that fits your life.
• Days 31–60: Build systems for intake, notes, billing, and communication.
• Days 61–90: start gentle visibility, niche clarity, referrals, and consistent showing up.

• Launch Lab: Your First 90 Days in Private Practice
• Craft Your Practice: Building a Personalized Private Practice

This episode gives you the overview. If you want the step-by-step implementation , with scripts, schedules, and templates, enroll in Launch Lab. You can find all podcast episodes and upcoming trainings at https://craftyourpractice.com/podcast.

In this episode, we’re going back to the foundation — what it really means to craft a private practice with intention. You’ll learn how to shift from clinician to business owner, identify your core systems, and start building structure that supports your freedom as a therapist.

• Private practice success starts with mindset, not marketing.
• Systems create freedom, not restriction.
• Structure supports sustainability — not burnout.

• Craft Your Practice: Building a Personalized Private Practice
• Launch Lab: Your First 90 Days in Private Practice

• What does “freedom through structure” mean for your practice?
• Which of the five foundational pillars feels strongest for you right now?
• What’s one system you could create this week to make your work easier?

If this episode resonated with you, explore the Launch Lab course — it walks you through your first 90 days step-by-step. Find all episodes, worksheets, and upcoming events at https://craftyourpractice.com/podcast.