If “be more visible” makes you want to hide under a blanket, this one’s for you. Branding photographer and introvert-friendly visibility strategist Jane Mucklow shares gentle, practical ways to show up—without burning out.

We dig into baby-step marketing that actually feels good (think blogging + email before live video), how to use photos when you’re camera-shy, the “you on a good day” rule for brand images, when to book a pro shoot (and when a selfie is perfect), plus the mindset flip from “look at me” to “let the right clients find me.” Hit play and leave with doable moves you can try today.

What we talk about

1. Why visibility can feel extra hard for introverts—and how to ease into it without burning out.
2. “Your pace, not the pace”: starting with writing (blogging, SEO, email) and scheduling social so you’re not “on” all day.
3. Photo confidence for camera-shy founders: relaxing your shoulders, planning the shoot, and shooting “you on a good day” (authentic ≠ unprepared).
4. Simple, no-face content ideas (hands, behind-the-scenes, POV shots) and when/why your audience still needs to see your face.
5. Pro vs. casual photos: how to mix both, and the signals it’s time to update your headshots (new hair, major style change, or the “no one recognizes me on Zoom” test).
6. The reframe that helps you finally post: it’s not “look at me,” it’s “let the right clients find me.”

About Jane Mucklow

Jane is a brand & visibility strategist and branding photographer who helps introvert business owners market with confidence and ease—in ways that actually feel good. Explore resources and her membership at pictureyourbrand.co.uk.

✔️Connect with guest Jane Mucklow

LinkedIn https://www.linkedin.com/in/jane-mucklow

Instagram https://www.instagram.com/pictureyourbrandwithjane/

Facebook Group https://www.facebook.com/groups/CaptureYourBrandStory

Quick & Easy Visibility Activity Cards - https://www.pictureyourbrand.co.uk/andrea

✔️Connect with host Andrea Stenberg

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth

If hitting “record” feels scarier than a root canal, this one’s your permission slip. In today's episode, video strategist Alex Carmeli shows you why the hardest part is starting—and how live video can be easier than over-edited reels. We dig into ditching perfection, finding your voice fast, and turning one live into weeks of scroll-stopping clips. Plus, Alex’s 60-second challenge that jumpstarts momentum today. Hit play, have fun, and watch your visibility (and confidence) spike.

Who’s Alex Carmeli? A video strategist who helps entrepreneurs get on video—especially live—to sell their offers with ease and confidence. She’s helped 3,000+ entrepreneurs and wants video to be the most fun part of your week.

What we talk about

1. Getting past the first hurdle: Why the hardest part is simply starting—and how momentum kicks in once you do.
2. Short-term vs long-term game: One “bad” video won’t ruin you; consistency builds brand and trust.
3. Live video > overthinking: Why going live can be easier than editing, plus a lightweight framework to prep in minutes.
4. Ditching perfection & comparison: How to stop measuring yourself against polished reels and actually ship your message.
5. Repurpose smarter: Clip your lives into Reels/Shorts, reuse slides and past workshops, and manage your “content assets.”
6. Do-it-now challenge: Alex’s 60-second action to get you on-camera today.

Takeaways

1. Start with what you’re confident and passionate about—refine as you go.
2. Your audience needs many touchpoints; keep showing up.
3. Use live sessions as your “source content,” then slice into short clips.
4. You probably have more content than you think—organize and reuse it.
5. Do the 60-second intro video challenge and tag us.

✔️Connect with Alex

YouTube

Facebook: https://www.facebook.com/groups/videohangout

Instagram: https://www.instagram.com/alexcarmeli/

Instagram: https://www.youtube.com/@alexcarmeli8235

✔️Connect with Andrea

Connect with host Andrea Stenberg

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth

https://my.thebabyboomerentrepreneur.com/7videos

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In this episode I chat with Chris Dyer — a multi-dimensional heart-to-soul health coach helping busy business owners reclaim their health and well-being.

What we get into

1. Why visibility is more than “showing your face”—and how written and in-person touchpoints count.
2. The confidence muscle: why consistency (not perfection) builds credibility and sales.
3. Mindset + marketing: marrying left-brain strategy with right-brain self-trust.
4. How to stop “convincing” and start serving—so your best-fit clients self-select.
5. Practical ways to practice visibility safely (even if you’re new and nervous).
6. Why it can take 12–20 touchpoints (or ~3 hours of your content) before a buyer is ready—and what to do about it.

Highlights

1. “If you don’t have an audience, you don’t have a business—visibility is a necessary skill.”
2. “Every time you speak, you’re selling an idea—even if no money changes hands.”
3. “No today doesn’t mean no six months from now. Stay present, stay consistent.”
4. “The sweet spot is the middle: heart-centered transformation and solid transaction systems.”

Connect with Chris

Instagram: https://www.instagram.com/chris.dyer.creates/

LinkedIn: https://www.linkedin.com/in/chrisdyerheart2soul/

Website: https://www.ConnectwithChrisDyer.com

Connect with Andrea

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

If you’re ready to show up online, grab a copy of Andrea’s 7 Essential Videos for Explosive Growth https://my.thebabyboomerentrepreneur.com/7videos

If this helped:

Share the episode with a friend, follow the show, and leave a quick rating/review on Apple Podcasts or Spotify—it really helps more good humans find us.

Overview When your business feels like a “junk drawer” of offers, perfectionism and over-prepping can keep you invisible.

Business strategist Yvonne McCoy shares how she rebuilt after 2020 by creating the Client’s Trust Journey—a simple, human path that helps the right people find (and trust) you. We talk about ditching perfection, reframing “failure” as data, letting your voice lead, and why authentic visibility attracts clients who already love your energy.

You’ll learn

1. Why “practicing to be perfect” makes your message irrelevant—and what to do instead.
2. The mindset shifts from “I need to be fixed” to “I need to be found.”
3. How your voice (stories, words, energy) helps clients self-select.
4. A kinder way to view failure: do → get a result → evaluate → improve.
5. Practical “gap steps” to build visibility without jumping straight to the big stage.
6. How authentic presence filters in the right clients (and filters out the wrong ones).

Gold quotes

1. “Adults need their information to be relevant. If you keep practicing perfect, the problem has already changed.” —Yvonne
2. “You don’t need to be fixed. You need to be found.” —Yvonne
3. “Failure isn’t a verdict—it’s data.” —Yvonne
4. “The message isn’t my body. The message is the message.” —Andrea

About Yvonne Yvonne McCoy, MBA helps entrepreneurs struggling with sporadic sales attract and convert the right clients. She focuses on building trust, transforming interactions into relationships, and streamlining systems for sustainable success. After a 2020 reset, she created the Client’s Trust Journey to bring clarity, alignment, and real results.

Resources & next steps

1. Join Yvonne’s live monthly workshop: Attract Your Right Client by Using the Unique Powers You Already Have (live, cameras-on encouraged).
2. Connect with Yvonne: LinkedIn & Facebook (search Yvonne McCoy, MBA).
3. Yvonne’s podcast: One Small Change.

Try this today

1. Ship something imperfect: a 60-second video, a simple post, or a short email to your list.
2. After you publish, ask: What result did I get? What’s the one tweak I’ll try next time?

If visibility still feels scary (hi, “Sally” the self-saboteur 👋), this episode will calm your nervous system and sharpen your strategy. Business Makeover Specialist Elaine Turso shares how to align your brand, website, and CRM for next-level growth—and why repurposing isn’t lazy, it’s leadership.

We dig into turning one strong video or blog post into weeks of platform-specific content, the tools that make it fast (without sounding like AI wrote it), and the follow-up moves that convert views into sales conversations.

• Self-sabotage, named & tamed: Elaine’s “Sally in the trunk” method for getting out of your own way—without pretending fear doesn’t exist.
• Repurpose with intention: Start with a video or blog post, then spin it into platform-specific posts (same message, different packaging).
• The workflow:
• Edit long-form quickly with Descript (cut ums/mistakes in the transcript; video updates automatically).
• Auto-clip for Shorts/Reels.
• Tailor captions by platform (LinkedIn ≠ Instagram ≠ Facebook).
• Schedule smart via your CRM (Elaine uses GoHighLevel).
• Evergreen ≠ copy/paste: Re-run winning content on a 90-day cycle and add fresh perspective.
• ROI without obsessing: Take a snapshot of followers/traffic now, commit to 6 months of consistent posting, and measure progress—don’t chase vanity metrics.
• CTAs that work: Prioritize DMs or a quick call over cold links; post with a clear intention every time.
• Follow-up that closes the loop: Why most leads die after the first touch—and how to fix it.

• Free gift: The One with the Follow-Up Strategy (Video + Worksheet) — create a simple, aligned system for customers, active leads, and passive leads. https://www.elaineturso.com/follow-up
• Tools: Descript https://get.descript.com/tv90z34s9h5p,

https://www.facebook.com/elaine.turso

https://www.linkedin.com/in/elaineturso/

https://www.instagram.com/elaineturso/

https://www.youtube.com/@elaineturso

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Guest: Erin Summ — International Confidence Transformation Coach helping women entrepreneurs & professionals overcome fear of criticism, “not enough” beliefs, and visibility blocks so they can show up, speak up, and lead.

Host: Andrea Stenberg — video & visibility strategist

Episode summary:

Why is visibility so scary—especially for women? Erin and Andrea unpack the early messages (“you’re too much / not enough”), perfectionism, and the habit of “getting ready to get ready” that keeps brilliant entrepreneurs quiet. Erin shares her journey from painfully shy student to confident speaker and coach, plus practical ways to rewire your beliefs, use visualization, and take tiny actions that build real confidence on camera and on stage.

You’ll learn:

• The hidden roots of visibility fear (judgment, criticism, worthiness).
• Why perfectionism = procrastination (and how to break the loop).
• Erin’s simple visualization practice to rewire your brain for confidence.
• How to start small (safe rooms, short videos) and stack wins.
• What audiences actually want now: authenticity over polish.
• A reframe that helps: it’s not about you—it’s about your bigger vision and who you serve.

Try this today:

Record a 60-second intro video on your phone: who you help + one way you help. Send it to a trusted friend or small group, or post it if you’re ready. Then write one sentence about your bigger vision and keep it where you can see it before you hit “record.”

Resources mentioned:

• Bold Confident You Unleashed Card Deck and Journal by Erin Sum (48 cards + prompts for daily confidence habits). http://www.erinsumm.com/carddeckjournal
• Empowered Woman Speaker Series — free monthly 90-minute event (replays on YouTube).

Connect with Erin Sum:

Website: ErinSumm.com

Facebook Group: Confident Woman Community with Erin Sum

https://www.facebook.com/groups/confidentwomancommunity

YouTube: https://www.youtube.com/@ErinSummConfidenceCoach

Instagram: https://www.instagram.com/erinsummconfidencecoach/

TikTok: @erinsummconfidencecoach

Connect with Andrea:

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page

Guest: Valeria Basso — mentor for women who want to find their purpose, own their value, and build a Soul Brand so they can return to the joyful, impactful life they were designed for.

Episode summary:

Why is visibility so hard—especially for heart-centered women entrepreneurs? Valeria shares how deep, often inherited wounds around self-worth make us hide, imitate others, or polish ourselves into invisibility. She introduces Soul Branding: a branding-as-healing process that helps you reclaim your value, infuse your essence into your brand, and show up in a new, collaborative way of doing business. We dig into authenticity, the subconscious signals your audience feels, and why your energy is the most underrated marketing asset you have.

You’ll learn:

• The real reason visibility triggers women entrepreneurs (self-worth + lineage patterns).
• Why heart-led founders are ushering in a new, collaborative business paradigm—and the tension of building it inside old systems.
• Soul Branding 101: branding as a healing process that helps you own and express your true value.
• How copying industry language erodes trust—and how to sound like you again.
• The two things competitors can’t replicate: your energy and your unique expression (voice/appearance/personality).
• How authenticity builds subconscious trust (and why audiences feel it when you’re out of sync).
• 
  

Try this today:

List 3 words that describe the energy you want clients to feel from you (e.g., calm, grounded, bright). Edit one headline, About paragraph, or video intro so those three words are unmistakable.

Connect with Valeria Basso:

Website: https://www.symphonicval.com/

LinkedIn https://www.linkedin.com/in/symphonicval/

Connect with Andrea:

Connect With Andrea Stenberg

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

If this episode helped:

Share it with a friend, follow the show, and leave a quick rating/review on Apple Podcasts or Spotify—it really helps more good humans find us.

Guest: Jen Vertanen — Speaker, Transformation Empowerment Coach, soon-to-be author, podcast host, and founder of BE. DARE. CREATE. She guides “impatiently restless” folks who are done waiting for someday to define success, take courageous action, and build the life/legacy they want—fast.

Episode summary:

Feeling “too much” and “not enough” at the same time. Wearing ten different identities—and losing track of the real you. Jen and Andrea go deep on why authentic visibility is non-negotiable for coaches, healers, and heart-centered entrepreneurs (in a saturated, more-savvy market), and how to find the version of you that’s worth turning the volume up on. Jen shares her 80-year-old future-self method, worthiness work, and why small, bold external choices (pink hair, fuchsia Docs) often reflect big internal alignment.

You’ll learn:

• Why buyers are more discerning—and how authenticity cuts through.
• The “death by a thousand paper cuts” messages (“too much / not enough”) that shut us down.
• Jen’s Future Self at 80 exercise to reverse-engineer who you want to be—starting today.
• How external cues (style/brand) can anchor internal identity and consistent showing up.
• Moving from hiding to worthy of being heard—without over-performing confidence.
• Practical ways to be visible that match your energy (not just one channel).

Try this today:

Write a quick snapshot of your 80-year-old self living a life you’re proud of. Identify 3 qualities she embodies. Choose one tiny action you can take today that expresses one of those qualities (how you post, what you wear on camera, what you say “no” to).

Website: bedarecreate.com

Facebook: facebook.com/jennifervertanen

Instagram: instagram.com/jenvertanen

LinkedIn: linkedin.com/in/jenvertanen

YouTube: youtube.com/jenvertanen

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur