Compound interest: the marketing version
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Compound interest: the marketing version
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Everyone wants leads yesterday. But what if the real magic is in the "boring" stuff you do today?
In this episode of CMO Therapy, Lucy sits down with Ben Robinson, former CMO at Temenos (where he grew the Temenos Marketplace from something small into one of fintech's biggest marketplaces) and now a VC investing in B2B fintechs. Ben's big idea is that marketing works like compound interest. The work builds and builds until people start saying "wow, you're everywhere."
We get into deal-based marketing and how a tiny team can look far bigger in enterprise sales. We also cover why marketing doesn't stop at the lead and how to keep impatient founders on board while the compounding kicks in. Plus Ben shares a slightly spicy take for a CMO podcast: do you even need to hire a CMO yet?
As Ben puts it: "If you just do activation all the time, you don't have that goodwill to draw on. At some point you have to refill the well."
If your CEO keeps chanting "leads, leads, leads," this one's your therapy session.