https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Change inside a membership or coaching program is inevitable but how you handle it determines whether your community embraces it or pushes back.

We dive into why change often creates friction and how to proactively lead your members through transitions in a way that builds trust and buy-in instead of resistance.

In this episode, you’ll learn:

• Why change can trigger resistance even when it’s ultimately beneficial
• The biggest mistake community leaders make when rolling out changes
• How poor communication leads to long-term dissatisfaction among members
• How to gauge the right timeline for communicating different types of changes
• A breakdown of the ADKAR change management model and how it applies to memberships

If you’re planning a change in your program, big or small, don’t wait until the last minute to communicate it. A thoughtful rollout can be the difference between confusion and confidence in your community. Take the time to guide your members through the transition, and you’ll not only avoid unnecessary friction, you’ll strengthen their trust in your leadership.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 80: Behind-the-scenes with 8-figure Membership Owner, Corinne Crabtree of No BS Women https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bs

What if more revenue didn’t mean more customers but better serving the ones you already have?

In this episode, Shana sits down with Corrine Crabtree to talk about expansion revenue and how adding the right offers can grow your business without starting from scratch.

In this episode, you’ll learn:

• Why expansion revenue is one of the simplest ways to grow your business without increasing your marketing spend
• How to introduce additional offers without taking away from your core program
• How to create offers that support different needs within your community
• Why your main offer should feel complete and how that actually increases trust and retention

At the end of the day, it’s not about stacking offers just to make more money, it’s about serving your people better. When your core offer delivers real results and your additional programs genuinely support different needs, growth becomes a natural byproduct. Focus on value, trust your audience, and give them the opportunity to go deeper when they’re ready.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Are failed payments quietly draining your membership revenue without you even realizing it?

In this episode, we dive into one of the most overlooked issues that can seriously impact your business and how your pricing strategy might be playing a bigger role than you think. From monthly vs. annual plans to attracting the right members, we’re breaking down what’s really going on behind the scenes and what you can do to fix it.

In this episode, you’ll learn:

• Why failed payments are the “hidden kiss of death” for membership businesses and how they quietly drain your recurring revenue
• How to create a simple but consistent failed payment follow-up strategy that keeps members from slipping away
• Why annual plans can increase cash flow but also create renewal and cash management challenges
• How strong retention can make monthly pricing more profitable than annual plans
• How pricing impacts not just revenue, but the quality and mindset of the people joining your program

If you’re seeing failed payments, cancellations, or attracting the wrong members, your pricing strategy might be the missing piece. Take a closer look at your retention, your follow-up systems, and the level of commitment your offers require - small shifts here can make a big difference in both your revenue and the quality of your community.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated