Boring businesses are the ones that scale. In this episode, Clay and Luke unpack how the EOS (Entrepreneurial Operating System) framework took their agency from scattered ideas to crystal-clear execution. With stories of tequila-fueled planning retreats and accountability charts that sparked real change, you'll hear how EOS helped them sell business units, boost morale, and hit goals they didn’t even dream of. Whether you're running a small team or wrangling a creative crew, this one's a masterclass in making structure your superpower.

Tune in to Learn:

What EOS is and why Clay credits it for years of agency growth
How “boring” weekly meetings can unlock creativity and culture
The exact process they used to clarify vision, roles, and budgets
Why clear goals beat hustle every time—and how to set them

Want help applying EOS to your business? We've coached dozens of teams through it. Let's talk.

Cheers!

#EOS #EntrepreneurialOperatingSystem #BusinessGrowth #ChaosToClarity #AgencyLife #TeamAccountability #GoalSetting #CreativeStructure #BusinessFramework #LeadershipTips

Can Google Ads still close a $500K deal in 2025? Yes! Only if you know what you're doing. In this episode, Clay and Luke bust the myth that Google Ads are dead, especially for high-ticket service businesses. Spoiler: the leads aren’t junk if your strategy isn’t junk. From a $700 ad that led to a wire transfer four days later to the critical role of multi-channel marketing, they break down what it really takes to make Google Ads work in the AI era. Plus, you’ll find out why your agency shouldn't run ads unless they’re also managing your website.

Tune in to Learn:

• Why Google Ads still work for high-ticket B2B sales
• The biggest mistake businesses make when turning on ads too early
• How to build a strategy that turns clicks into contracts
• What to expect from your agency (and what you should hold them accountable for)

If you’re thinking about running Google Ads, start with a strong foundation. Grab a free website audit at www.GoodAgency.com

Cheers!

#GoogleAds #HighTicketSales #DigitalMarketing #B2BSales #MarketingStrategy #MultiChannelMarketing #LeadGeneration #AdSuccess #WebsiteManagement #GoodAgency

What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out without a shiny redesign.

Tune in to Learn:
☕️ Why logos no longer lead the customer journey
☕️ The real reason people choose your business (hint: it’s not your color palette)
☕️ When a rebrand is worth it and when it's a giant waste of money
☕️ How hospitality and messaging create more brand equity than a new logo ever will

Thinking about a rebrand? Start with your message, not your logo. Grab a free website audit at www.GoodAgency.com

Cheers!