If you want to scale your coaching business to six or seven figures, your self-talk is one of your biggest growth levers. In this video, we break down the most powerful phrase in identity-based mindset work: “I am.” You’ll learn how to use affirmations the right way so they actually change your decisions, your habits, and your income.

We also reveal three words that silently sabotage your coaching business: “can’t,” “try,” and “busy.” These kill sales, destroy consistency, and keep you stuck in self-doubt. You’ll learn how to reframe them (including the one-word switch that instantly puts you back in control) and how we hold clients accountable to language that drives confidence and momentum.

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Everyone talks about the perfect offer or viral funnel — but that’s not what builds a 7-figure coaching business. It’s habits. In this episode, we break down the 6 daily habits that create real, lasting success: keeping your word, doing hard things, being decisive, showing up no matter what, tracking your data, and staying consistent when it’s boring. These are the exact habits we help our clients master to scale past six and seven figures.

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In this episode, Zander Fryer and Jay Williams break down how masculine and feminine energy actually fuel a coaching business—and why growth demands switching between them. You’ll learn the core differences (doing/structure/decisiveness vs. being/intuition/connection), why growing requires a more masculine push while running and enjoying the business can lean feminine, and how to design weeks and morning routines to intentionally toggle modes. They share the airplane takeoff analogy (full throttle to lift off, then ease back), signals you’ve over-tilted—boredom or overwhelm—and practical ways to expand your capacity without burning out: learning to love selling, using discomfort to drive growth, and treating overwhelm as under-recovery. If you’re a life coach, business coach, or entrepreneur who wants sustainable results, this gives a clear framework to use both energies to scale with balance.

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New and seasoned coaches alike ask where to start—mindset, skillset, or toolset—and this convo with Zander Fryer and Jay Williams explains why all three must work together like a combination lock. Learn why tools are quickest to adopt, why skills (sales, marketing, content that attracts ideal clients, offer creation, enrollment) require practice, and how mindset (ownership, faith, curiosity, decisiveness, showing up) sustains results. They unpack common traps—chasing silver bullets, blaming scripts, fearing sales—and share reframes like learning to love selling, treating overwhelm as under-recovery, and using discomfort to drive growth. If you’re building a coaching business, this gives a clear framework to move from stuck to consistent client wins via the mindset–skillset–toolset path.

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How do you call someone out with love instead of judgment? In this one, Zander Fryer and Jay Williams break down the “soft front, firm back” approach—being the coach who listens, supports, and cares and the coach who holds a hard line when actions don’t match goals. We talk about when to be warm and patient, when to trigger a real “come to Jesus” moment, why the #1 reason people miss targets is a mismatch between goals and daily actions, and how to set clear accountability without shaming. You’ll hear our own shifts from people-pleasing or drill-sergeant extremes to a balanced style that gets results and keeps relationships strong, plus simple ways to spot fear vs. real struggle, set expectations up front, and use process-first execution (high intention, low attachment) to actually move. Want help installing this in your coaching business? Hit the link below and apply.

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A client makes $16k in two months… then emails that charging for coaching is “immoral,” threatens to slander us, and even messages my wife—yeah, we’re going there. In this episode, Zander Fryer and Jay Williams share raw “bad client” stories and the lessons that made us better coaches: spotting red flags early, setting boundaries, and knowing when to fire a client. We break down why free/discounted clients often don’t do the work (“people who pay, pay attention”), how to separate hurtful projections from useful feedback, and the 3 filters we use on every enrollment call—decisive action-taker, coachable, doing it for the right reasons. We also talk about the trap of chasing perfect 5-star reviews, why ethical selling is part of your job, and how to protect your energy so you can help the clients who actually show up.

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Work with us - https://zanderfryer.com/apply

Are you relying too much on manifestation and wondering why your coaching business isn’t growing? In this video, I break down the truth about manifestation in business, the myths that keep entrepreneurs stuck in dreamland, and how to balance the law of attraction with real action.

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You've gone through the process and found leads, then sold them your coaching... now what? What is the best way of delivering your coaching?