Check out Finley on socials! @unfuckyourdiet

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Finley Funston drops in and we are not holding back. Finley is a nutritionist, co-owner of Madabolic Charlotte, and one of the sharpest voices cutting through the noise in the nutrition space. We dig into why dieting culture is broken, why extremes sell, and why most of what you see on social media about food is flat-out wrong.

We talk seed oils, aspartame, orthorexia, metabolism myths, menopausal nutrition, under-eating while injured, processed foods, and why your Diet Coke is not going to kill you. Finley also breaks down her actual approach with clients — maintenance phases, conservative deficits, and how she gets people to stop treating food like the enemy.

This one is real, funny, and genuinely useful. If you eat food, this episode is for you.

Gummy bear reviews from hell: https://slightlyviral.com/beware-sugarless-gummy-bears-on-amazon-com

00:00:00 - Introduction

00:03:17 - Finley's Background

00:06:50 - Nutritional Awakening & Paleo Mistakes

00:10:46 - Extremes in Nutrition & Marketability

00:12:12 - Toxic Culture in the Nutrition Space

00:13:36 - Dogma and Information Overload

00:16:04 - The Grift & Preying on Lived Experience

00:19:07 - Seed Oils and Inflammation Myths

00:23:19 - Context and Overall Dietary Pattern

00:26:20 - Sobriety, Gut Health & Disordered Eating

00:29:22 - Is Orthorexia Real?

00:31:11 - Processed Foods & Chemical Fear

00:33:40 - Moderation and Enjoying Food

00:34:40 - Diet Coke, Aspartame & Cancer Myths

00:37:56 - Why Restrictive Diets Fail

00:39:06 - Helping Clients Build Sustainable Diets

00:42:46 - Cadbury Eggs, Gummy Bears & Sugar Free Chaos

00:47:41 - The Metabolism Slowing Myth

00:51:03 - Tim's Rant on Insecure People

00:55:09 - Nutrition for Menopausal Women

00:59:02 - Intimidation Factor of Strength Training

01:01:10 - Pharmacological Thinness

01:04:41 - Under-Eating While Injured

01:10:40 - Nutrition and Psychological Comfort

01:11:25 - The Value of a Maintenance Phase

01:15:13 - Conservative Deficits & Adherence

01:19:11 - Are We Doomed to Be Irrational?

01:22:09 - 3 Tips for Everyday Fitness Enthusiasts

01:24:49 - CGMs and Creatine

01:29:08 - Tattoo Artist Career

01:29:49 - Intermittent Fasting

01:34:10 - What Cardio Should You Actually Do?

#NutritionMyths #CoachEmUp #FinleyFunston #DietCulture #FitnessNutrition #SeedOils #MetabolismMyths #SustainableDiet #WomensHealth #UnfuckYourDiet

Check out Alyssa on socials! @doclyssfitness

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Dr. Alyssa Olenick drops into the Coach 'Em Up Podcast and delivers one of the most practical, no-fluff breakdowns of hybrid training you'll hear. She's got a PhD in exercise physiology, she's run ultramarathons, competed in CrossFit, and she's built a thriving online coaching business — and she's here to tell you exactly where hybrid athletes go wrong and how to fix it.

We're talking carb phobia, program hopping, recovery gaps, zone 2 cardio, power training, bone density, and why hard training is just... hard — no matter who you are. Dr. Olenick also gets real about burning out during her PhD, building Doclyss Fitness from passion (not profit), and why eating more carbs might be the single best thing you do for your performance.

If you're a hybrid athlete, a coach, or just someone trying to figure out how to balance lifting and cardio without destroying yourself — this episode is required listening.

Subscribe to the channel! It's completely free and it would make Tim's day.

00:00:00 - Introduction

00:02:17 - Dr. Olenick's background & expertise

00:04:20 - The dark side of pursuing a PhD

00:05:41 - The Queen of Hybrid Training

00:06:49 - Biggest mistakes in hybrid training

00:11:10 - Quality vs. quantity in lifting

00:16:37 - Recovery, carbs & electrolyte essentials

00:25:09 - Breaking down carb phobia

00:30:37 - High carb vs. low carb for athletes

00:35:16 - Nutrition, hormones & bone density

00:37:18 - Workload, fatigue & program commitment

00:41:51 - Hard training is hard

00:46:16 - Stimulus training & philosophy shifts

00:48:31 - New ACSM fitness guidelines breakdown

01:00:34 - Power training & bone density

01:05:52 - How to start sprinting safely

01:10:13 - Building confidence through action

01:13:17 - How Doclyss Fitness started

01:18:49 - Entrepreneurship vs. serving your clients

01:37:33 - Top 3 tips for hybrid athletes

01:39:44 - Hyrox & ultramarathons

01:42:26 - Alternative Career paths

01:43:51 - Do more cardio!

#HybridTraining #CoachEmUp #DoclyssFitness #ExercisePhysiology #HybridAthlete #CarbsForPerformance #StrengthAndCardio #Hyrox #UltraMarathon #FitnessCoach

Check out Eric on socials! @ehinman @erichinman

And be on the look out for the World's Toughest Mile Event, happening this Saturday in Austin!

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Tim Riley sits down with Eric Hinman — entrepreneur, endurance athlete, brand builder, and community connector — for one of the most wide-ranging conversations we've had on the pod. From growing up hooping in upstate New York to completing Iron Man Lake Placid, Eric's story is proof that the process IS the point.

We get into Zone 2 training, why slowing down makes you faster, how to delegate your way to freedom, what actually makes a brand stick, and why your environment might be the most underrated variable in your success. Plus — the World's Toughest Mile. Yes, it's exactly what it sounds like. Stick around for an ELITE audience Q&A as well!

Are you subscribed to the channel? We still love you if you aren't, but we'd love you more if you clicked the little button, if you catch our drift. SUBSCRIBE!!

00:00:00 - Intro

00:02:09 - Austin as a Hub & Community Building

00:04:09 - Eric's Background

00:07:55 - CrossFit, Triathlons & Endurance Training

00:12:50 - Iron Man Lake Placid & Zone 2 Training

00:15:14 - Relentless Consistency & The Process

00:18:56 - Type A Personalities & Pragmatic Goals

00:20:43 - The Importance of Environment

00:26:44 - Authentic Networking & Providing Value

00:30:14 - Training Seriously vs. Socially

00:33:01 - Structure, Time Blocking & Boundaries

00:36:50 - Delegation, Automation & Elimination

00:38:09 - Defining Your Brand

00:41:16 - Building the Brand of Eric Hinman

00:44:16 - Qualities of Great Brands

00:45:12 - Curating Experiences & Apex Games

00:47:44 - The World's Toughest Mile

00:51:51 - Building a Team & Founders Only Event

00:57:44 - What Is Founders Only?

01:01:59 - Founders Only Takeaways & Execution

01:18:47 - RHO Nutrition Supplements

01:21:35 - Living His Lifestyle

01:23:30 - Three Things

01:25:30 - Rant & Rave

01:28:28 - Alternative Career Options

01:36:57 - Business Tips & Big Picture

#entrepreneurship #IronMan #FitnessMotivation #Branding #Zone2Training #FoundersOnly #EnduranceAthlete #BusinessTips #CommunityBuilding #Performance