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Episode Overview

What happens when you get locked out of Instagram with no timeline for restoration? For most online entrepreneurs, it would mean panic, lost income, and scrambling to figure out plan B. But when Instagram restricted Stef's account, her business didn't miss a beat....leads kept coming in, sales calls kept booking, and revenue kept flowing. In this episode, Stef breaks down exactly why platform dependency is killing online businesses and shares the exact systems you need to build a business that survives (and thrives) when social media fails you (because eventually....one day....it will)

What You'll Learn

• Why building your business solely on social media is like building a house on rented land (and what happens when the landlord kicks you out)
• The critical difference between being an influencer and being a business owner
• What Stef owns in her business that nobody can take away and why this is generating leads and sales even while locked out of Instagram
• The exact infrastructure you need: CRM systems, paid ads, email sequences, and owned databases
• What omnipresence actually looks like when you're running a real business (not just playing business online)l
• Why wealthy, affluent buyers can smell platform dependency from a mile away
• Actionable steps to diversify your business starting today (even if you're brand new)

Key Takeaways

🚨 You Don't Own Social Media Platforms Instagram, Facebook, TikTok...you don't own your profiles, your followers, or your reach. You're building on rented land, and the landlord can change the rules or kick you out anytime.

Notable Quotes

"You are not building on social media. You are using social media to build what you own. One is desperate and fragile. The other is strategic and resilient."

"If your business falls apart the second you stop posting, you don't have a business. You have zero leverage."

"These platforms do not owe you anything. They're businesses and they will always prioritize their bottom line over your ability to post content."

"Wealthy buyers want to work with someone who has their shit together—someone running an actual business, not posting and praying."

"Stop renting land and start owning infrastructure."

Resources Mentioned

• Repurpose.io - Content distribution tool for cross-platform posting
• GoHighLevel - Stef's recommended CRM platform

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.

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In this episode, Stef breaks down her proprietary RICH Framework for mentorship, the exact system she's used to mentor high-achieving women to build multi-million dollar businesses. But here's the thing: most people in network marketing have NO IDEA what real mentorship actually looks like. They confuse it with coaching, therapy, and accountability, and that confusion is burning people out and giving the industry a bad rep.

If you're new in business and think you need to mentor everyone, this episode is your wake-up call. And if you're already mentoring, this framework will change how you show up for your team.

What You'll Learn:

• The 4 pillars of the RICH Framework: Relationship, Intention, Capacity, and Habits
• The critical difference between mentorship, coaching, therapy, and accountability
• Why new network marketers need to STOP trying to mentor when they're still babies themselves
• The layered leadership approach and why apprenticeship is the key to sustainable success
• How nervous system capacity determines whether you'll hold success or self-sabotage
• Why your intentions matter more than your goals (and how to uncover them)
• The consistency habits that actually build wealth vs. the busy work that keeps you broke
  
  

Key Quotes from This Episode:
"When you have the right coach, the right mentor—someone who's actually willing to call you out on your bullshit and hold you to the standard that YOU want to be held to—that can literally change the trajectory of your life."

"You can give someone the best strategies in the world, but if they don't feel seen and if they don't feel safe, they will not implement it. Their nervous system just will not let them."

"Most people out there have no idea why they're doing the things that they're doing in life. They're chasing goals that aren't even theirs."

"If your nervous system can't hold the level of success that you are trying to build, you will self-sabotage yourself every single time."

"Would you trust a first-year medical student to perform surgery on you? No. But in network marketing, we've created this culture where everyone thinks they need to be a leader from day one."

"Stop trying to be everyone's mentor. Instead, be the best mentee you can be."
"Real leaders know their limits. Real leaders know when it's time to step up and also when it's time to step back."

"Transformation doesn't come from intensity. It comes from consistency."
"Motion isn't money. Stop playing business."

"Shame will kill momentum. Shame will make you want to hide when you make a mistake instead of coming back and trying again."

Resources Mentioned:

Books:

• "Tiny Experiments: How to Live Freely in a Goal-Obsessed World" by Ann-Laura Le Cunff

Traditions:

• Wealth Wednesday (giving back in monetary fashion every Wednesday)

Programs:

• Legacy Leaders (Stef's

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.

Send us a text

Episode Overview

In this raw and powerful episode, Stef gets real about what's actually holding you back in business (spoiler: it's not a "block"). She shares the darkest four months of her life and how self-discipline (rooted in radical self-love) literally saved her business, her sanity, and her life.

What You'll Learn

The Truth About "Blocks"

• Why you don't actually have a block, you have a nervous system keeping you comfortable
• What's really happening in your brain when you feel stuck
• The gap between where you are and where you want to be isn't about more inner work

Self-Discipline as Self-Love

• Why self-discipline is the most radical act of self-love you can practice
• How discipline means choosing future you over present comfort
• The difference between toxic hustle and sustainable structure

The Reality of Building a Business

• Why you need BOTH feminine energy AND masculine structure to succeed
• The difference between operating like an influencer vs. a business owner
• Why "just feel into it" advice is setting you up to fail
• The unsexy basics that actually build sustainable success

Stef's Story

• How she survived the darkest months of her life while running a seven-figure business
• The tool she used multiple times daily to move through resistance (The 5-Second Rule)
• What showing up looked like when everything was falling apart
• How discipline built unshakeable self-trust

Powerful Quotes from This Episode

"You don't have a block. You have a lack of self-love."

"Self-discipline is you telling future you that, hey, I got you. I'm not gonna abandon you when life gets hard."

"Clarity doesn't come from more journaling or more courses. Clarity comes from making a decision and proving to yourself that you can follow through on it."

"You cannot just feel into a business. You need strategy. You need structure."

"Self-discipline is the most feminine act of you showing up for future you and saying, I love you enough to do the uncomfortable thing today so that you can have everything you want tomorrow."

"Every time you keep your word to yourself, you are building trust within yourself. You are proving to yourself that you can count on you."

Resources Mentioned

• "The Inner Work" (book recommendation)
• Mel Robbins - The 5-Second Rule

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.