You've been posting daily. You're showing up in stories. You're creating reels that disappear into the void. And yet—it's taking more and more content just to be seen, let alone convert followers into paying clients.

If you're exhausted by social media and wondering why it's getting harder to turn all that effort into actual business growth, you're not alone. The game has changed in 2026.

In this episode (originally recorded during Super Bowl weekend 2024 and more relevant than ever), I sit down with Isabella Sanchez Castañeda—podcast strategist and host of the top 5% podcast On East Media, Inc.—to talk about why short-form content is no longer king, and why long-form content like podcasting is the strategy that will save your sanity and grow your business.

Isabella breaks down exactly what's happening with "short-form fatigue," why our nervous systems are craving something deeper, and how to make the shift to long-form content that actually converts—without burning yourself out in the process.

What You'll Walk Away With:

1. Why in 2026, business owners must shift from short form to long form content strategies to thrive.
2. How Social media fatigue is real; many users are abandoning platforms like TikTok for deeper connections in podcasts.
3. The key to successful long-form content lies in intention, intimacy, and low interruptions; it builds trust and engagement.
4. Creating long-form content is not only essential for conversion but also for maintaining mental health as entrepreneurs.

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🎧 Want to learn more about today’s guest?

Visit CraftedToThrive.com for guest details, key takeaways, and extra links mentioned in this episode.

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Products We Love + Special Guest Gifts → Want to support the show and treat yourself? We’ve created a quick-access list of products I personally use and love, exclusive savings from podcast guests, and other gems that can help you live well and do business with chronic illness. Explore our faves + savings here!

Join our Community Channel on Substack, our Built to Breathe Community

Subscribe HERE to Chronically Profitable, A free, exclusive email series that shows you how to sell with self-trust, create content that converts, and use long-form strategies, especially podcasting, to attract dream clients consistently, even during the ups and downs of business and life. You'll learn how to build a rhythm that helps you sell even while you rest.

Not everyone started this year with "new year, new you" energy. If you're a woman entrepreneur navigating grief—from a loss, a diagnosis, a relationship, or a version of yourself you had to let go—you're probably wondering: can I grieve this AND still show up for my business? Can I hold both grief and growth while building a sustainable business?

In this replay of one of 2025's most downloaded episodes, I sit down with Amanda Guin, an emotional intelligence coach, traumatology expert, and widow who lost her infant daughter to a congenital heart condition, navigated endometriosis and infertility, and became a solo parent after her husband's suicide. We talk about why "coping" keeps women entrepreneurs stuck, what it means to explore healing instead, and how to hold the duality of grief and growth while creating a business that adapts to your capacity.

Inside this episode, you'll learn:

1. Why coping feels stagnant and what exploring your emotions looks like instead
2. How to hold duality: grieving AND showing up, struggling AND growing, loss AND joy
3. Amanda's APPLI framework for acknowledging where you are and choosing your next step
4. The difference between "big T" and "little T" trauma and why your body doesn't rank your pain
5. How to build a sustainable business rooted in empathy and emotional awareness while processing grief
6. Why there's no blueprint for grief—just your own process of healing to trust

This episode is for you if you're:

A woman entrepreneur is currently grieving while trying to run your business. You're feeling stuck in "coping mode" instead of actually healing and moving forward. You find yourself ranking your trauma or grief and not giving yourself permission to feel it fully. Or you're navigating loss, burnout, or a major life transition while managing chronic illness.

Connect with Amanda Guin: At growwithpurposecoach.com

Follow Business With Chronic Illness for weekly conversations on entrepreneurship, burnout recovery, and building a business with autoimmune conditions and chronic illness.

Leave us a Review and share this episode with a friend.

Share Your QA's or Thoughts

Join The 5-Day Audio Series - Rooted Sales

Products We Love + Special Guest Gifts → Want to support the show and treat yourself? We’ve created a quick-access list of products I personally use and love, exclusive savings from podcast guests, and other gems that can help you live well and do business with chronic illness. Explore our faves + savings here!

Join our Community Channel on Substack, our Built to Breathe...

This year, expect empowering conversations with business owners navigating chronic illness and autoimmune disorders. Learn from their experiences, strategies, and lessons, with a focus on sustainability and health. Episodes will feature guests discussing new diagnoses, caregiving, and adapting business practices. Join the community on Substack for exclusive content and stay connected. Tune in for inspiration, support, and practical advice on building a profitable business while prioritizing your health.

Takeaways:

1. Navigating chronic illness while building a business requires a unique approach that respects your body's needs.
2. This podcast emphasizes the importance of sharing real experiences of entrepreneurs with chronic illnesses.
3. Listeners can expect more diverse voices discussing the realities of business and caregiving in upcoming episodes.
4. Our conversations aim to empower those managing their health while creating successful businesses without burnout.
5. We're committed to fostering a community where chronic illness and entrepreneurship intersect positively.
6. The upcoming season will explore new diagnoses faced by entrepreneurs and how they adapt their business strategies.

Leave us a Review and share this episode with a friend.

Share Your QA's or Thoughts

Join The 5-Day Audio Series - Rooted Sales

Products We Love + Special Guest Gifts → Want to support the show and treat yourself? We’ve created a quick-access list of products I personally use and love, exclusive savings from podcast guests, and other gems that can help you live well and do business with chronic illness. Explore our faves + savings here!

Join our Community Channel on Substack, our Built to Breathe Community

Subscribe HERE to Chronically Profitable, A free, exclusive email series that shows you how to sell with self-trust, create content that converts, and use long-form strategies, especially podcasting, to attract dream clients consistently, even during the ups and downs of business and life. You'll learn how to build a rhythm that helps you sell even while you rest.