You've been posting daily. You're showing up in stories. You're creating reels that disappear into the void. And yet—it's taking more and more content just to be seen, let alone convert followers into paying clients.

If you're exhausted by social media and wondering why it's getting harder to turn all that effort into actual business growth, you're not alone. The game has changed in 2026.

In this episode (originally recorded during Super Bowl weekend 2024 and more relevant than ever), I sit down with Isabella Sanchez Castañeda—podcast strategist and host of the top 5% podcast On East Media, Inc.—to talk about why short-form content is no longer king, and why long-form content like podcasting is the strategy that will save your sanity and grow your business.

Isabella breaks down exactly what's happening with "short-form fatigue," why our nervous systems are craving something deeper, and how to make the shift to long-form content that actually converts—without burning yourself out in the process.

What You'll Walk Away With:

1. Why in 2026, business owners must shift from short form to long form content strategies to thrive.
2. How Social media fatigue is real; many users are abandoning platforms like TikTok for deeper connections in podcasts.
3. The key to successful long-form content lies in intention, intimacy, and low interruptions; it builds trust and engagement.
4. Creating long-form content is not only essential for conversion but also for maintaining mental health as entrepreneurs.

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