Some gym owners think they just need better ads.

So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling in, it feels like it’s working – at least for a little while.

Yes, the leads come in... but so do the cancellations. No matter how much they spend on ads, the growth never sticks. And every month, they find themselves back at square one.

That’s because marketing isn’t the core issue.

In part 4 of this 5-part series on the myths that keep gym owners stuck under $30K, Tim and Randy dig into the belief that marketing is the biggest problem in a struggling gym. What they reveal is harder to face: client retention, outdated pricing, and weak service delivery are the real leaks in the bucket.

They break down the math behind churn, explain why some clients quietly vanish, and share stories from the floor and the frontlines.

So if you're stuck under $30K, this episode will help you see the truth: it's probably not because you aren’t spending enough – it’s because what you keep matters more than what you get.

Tune in!

Key Takeaways:

• Intro (00:00)
• Myth #4 – Marketing is not the core problem (00:48)
• Leaky bucket analogy and client churn (02:20)
• You can’t outspend attrition forever (03:45)
• GLP-1 weight-loss drugs shift client mindset (06:19)
• Education gap worsens retention (07:14)
• Marketing can’t fix poor operations (10:07)
• Start tracking retention metrics objectively (11:26)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

A lot of gym owners wear every hat in the building (and think that’s just part of the job).

They train every client.

Put out every fire.

Answer every email.

Eventually, that becomes their whole identity: “I do it all.” But that belief is exactly what keeps them stuck. It drains their time, burns their energy, and kills their shot at real growth.

In Part 3 of this series, Tim and Randy tackle one of the biggest myths holding gym owners under $30K/month: thinking you have to do everything yourself. That mindset doesn’t make you a better owner – it makes sure you never have time to actually be one.

In this episode, you’ll get a clear path to step off the training floor and start scaling like a business owner.

Also inside:

• Why most owners never build a path out of fulfillment
• How to buy back your time and replace yourself the right way
• What to say when you hand a client off to a new coach
• Why your gym won’t grow without someone pushing it forward every day

Tune in and learn how to run the business instead of being run by it.

Key Takeaways:

• Intro (00:00)
• Gym owners stuck under $30k are in survival mode (00:53)
• Myth #3 – I have to do everything myself (04:40)
• Owner should focus on growth, not only delivery (05:43)
• Not paying yourself prevents replacement with staff (08:00)
• Growth can't be the leftover time task (10:40)
• Replace yourself and shift to growth activities (11:20)
• The gym’s brand delivers the experience, not the individual coach (13:20)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Many gym owners believe that discounting their services will get someone through the door.

That a “free week” or “first responder discount” will tip the scales. And at first, it might even look like it’s working... Until the leads disappear, revenue plateaus, and every client is paying a different rate for the same service.

In Part 2 of this myth-busting series, Tim and Randy talk about the belief that discounting brings growth – and explain why it’s actually a trap that keeps gym owners stuck under $30K/month.

They share stories from real gym owners, the hidden cost of "founder rates," why discounting signals a lack of confidence in your service, and how inconsistent pricing erodes trust, kills margins, and makes your business harder to scale.

If you think (or you’ve ever thought) that lowering the price will help bring in more members, this one’s for you.

Tune in and learn why smart gyms say NO to free trials and discount deals.

Key Takeaways:

• Intro (00:00)
• Myth #2 – discounting brings growth (00:44)
• Free week trials don’t convert well (02:21)
• The couple discount dilemma explained (03:29)
• Discounting equals undervaluing your services (05:55)
• Free steak dinner concept (08:04)
• Never offer lifetime discounts (11:05)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!