USPS opens a sweeping agency review as TikTok finalizes its U.S. ownership deal and Hellmann’s previews its Super Bowl campaign.

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Super Bowl advertisers, an agency shakeup, and new Olympic creative drive today’s headlines.

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In this combo episode, we sit down with Barry Dan and Danny Weisman, co-founders of Obsessed Media, to unpack what’s actually broken in modern media buying. From trivia-fueled debates on CPMs and upfronts to a deep dive on principal-based buying, transparency, and why so many brands are over-investing in the wrong channels, this conversation pulls back the curtain on how media really works today. Barry and Danny share why context matters more than hyper-targeting, how challenger brands can escape being “imprisoned by the algorithm,” and what it takes to build a modern media agency built around trust, attention, and impact.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ / ⁠ 📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Ben Levy is the presentation coach of the ad industry and the person agencies call when they want their ideas to actually land in the room. In this episode, Ben breaks down why most decks are working against you, how to stop killing your own ideas with overbuilt slides, and the simple framework he uses to make presentations clearer, tighter, and more persuasive.

He also shares his unconventional path into advertising, what today’s creatives should really focus on when trying to break in, and why learning to present early can completely change your career trajectory. If you have ever sat through a painful pitch or felt your best idea fall flat, this episode is for you.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

This quarter’s Blue Crowbar episode brings together future creatives and one of the most respected leaders in advertising.

Fallon CEO, Nikki Baker joins the show to judge the winning campaign from Marisa Brown and Megan Sharpe, two juniors at Marist University who took home Best in Show for their holiday brief for Dollar Tree.

The conversation breaks down their insight-driven campaign built around surviving chaotic family holidays, from out-of-home and social to a fully gamified digital experience and a modern twist on the holiday catalog. Nikki shares what made the work stand out, how she would push it further in a real agency setting, and what young creatives should focus on as they prepare to break into the industry.

It is a masterclass in turning human truths into a fully realized campaign, plus an inside look at how real creative leaders evaluate student work at the highest level.

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This episode was produced in partnership with GSD&M

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Today, Breaking and Entering heads to CALLEN to explore how one of Austin’s fastest growing agencies is redefining what modern brand building looks like. The team breaks down why clarity beats clutter, how CALLEN blends data with instinct, and what it takes to build work that actually drives growth. From challenger brands to category leaders, this episode is a look at an agency focused on results, not noise.

This episode was produced in partnership with CALLEN.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

This week, Breaking and Entering steps inside Preacher’s Austin headquarters to explore an agency built on belief, hospitality, and a deep connection to its creative community. Co founders Krystle Loyland and Rob Baird unpack how Austin’s generosity, maker culture, and collaborative spirit shaped the way Preacher works, hires, and builds brands. From in house galleries to intentional client experiences, this episode is a look at what happens when an agency decides it is cool to care

This episode was produced in partnership with Preacher.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠