Susan Credle went from giving receptionists their bathroom breaks to becoming one of the most influential creative leaders in the world. The Global Creative Advisor at IPG and former Global CCO at FCB shares how she built her career from the ground up, created the “Never Finished” philosophy that reshaped FCB’s culture, and helped turn M&M’s into an enduring brand icon.

Susan opens up about fighting for ideas, building people instead of just work, and why young creatives should pick the city first, not the agency.

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Mike Byrne has made 22 Super Bowl commercials, led creative for Nike at Wieden+Kennedy, and now runs Anomaly as Global Chief Creative Officer. In this episode, he breaks down how a single print ad made him fall in love with advertising, what he learned from Dan Wieden, and why he still writes every morning. We talk about leaving the best job in the industry to take a huge risk, the creative habits that last decades, and what it takes to lead one of the world’s top agencies.

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Erin Riley runs one of the biggest ad agencies in the world. As the Global CEO of TBWA, she’s built her career on disruption, bravery, and never settling for “good enough.” In this episode, Erin breaks down the three decisions that made her a leader, the brutal truth about mediocrity, and what it really means to protect the soul of a creative company. From pitching Viagra early in her career to leading a global network behind brands like Apple and Adidas, Erin proves what it takes to become a true boss in advertising.

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✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/

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🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/

🤝 Work With Us - Email: breakingandentering@smoothmedia.co