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Breaking and Building Leaders

Breaking and Building Leaders

Von: Building and Breaking Leaders
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 The real estate’s greatest share their secrets for us to learn, unlock our potential, and equip us with the tools & insights to become better leaders. And leave a lasting impact. So if you enjoy remarkable stories & lessons from leaders in the real estate industry then this is for you! "Andrew is the Tim Ferriss bringing Tools of Titans to Real Estate" - Ken PozekBuilding and Breaking Leaders Ökonomie
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  • I Was Broke & Slept on the Floor. Then I Built a $3B Real Estate Business

    I Was Broke & Slept on the Floor. Then I Built a $3B Real Estate Business
    Feb 24 2026
    Download the playbook here:https://a-impact-media.kit.com/aab7c512ae Sean Cahan scaled Cornerstone First Mortgage to $3 billion in funded volume with 1,100+ employees , while still personally producing $200M+. After a self-destructive spiral in 2021, he stripped everything back, rebuilt from a $21M month to $380M in a single month, and recently turned down a $300M branch to protect his culture. He breaks down: - Why targeting 7–15% growth makes him accidentally double every year - The spreadsheet that predicts $400M in funding within a $5M variance - Why he underwrites at 1.8 loans/day when competitors push 4 - How he said no to a $300M branch — and what it protected - The 2-rep workout rule that transformed a loan officer's entire life We cover: (00:00) Intro (01:16) Why does a $3B CEO still close his own loans? (04:59) 1,700 hours of Zoom in a single year (06:15) 3 full-time schedulers, still not enough? (08:14) The 3AM list no one sees (10:00) Why "one more phone call" won't save you (10:58) He quit coffee on April 13th — what happened next? (12:29) The swimming mistake killing your momentum (14:18) Mayweather never drinks — even at the club (15:00) One Saturday night costs you until Wednesday (17:02) Target 7–15% growth, accidentally double every year (19:40) What 3AM on a Saturday looks like with no days off (20:39) The spreadsheet that predicts $400M within $5M (23:41) A CEO processing loans for 6 weeks — why? (24:43) 1.8 loans/day vs. the industry pushing 4 (27:08) Promoting your best performer without destroying their output (30:37) Ad (31:45) Your new leader just made a huge mistake — now what? (34:32) "Why are you still talking about it?" (37:07) What does laundry have to do with closing more loans? (40:50) Mini wins before 6AM that compound everything (42:58) A CEO who goes to bed at 8:30 with his kids (47:36) $1.4 billion to "why me?" — the spiral no one saw (49:11) $21M in January → $380M by December (53:17) The 2-rep rule that changed a loan officer's life (56:08) Meeting every hire at 1,100 people — how? (59:18) Why $500M is profitable and $1B is a death trap (1:01:45) He said no to a $300M branch — here's why (1:04:54) "I just want to push the rock" — the Sisyphus mindset (1:09:02) Leadership boils down to one thing (1:12:30) The question he asks every person who leaves (1:15:48) Lost 3 branch managers — one already came back (1:18:20) Moved on vacation with $200, never left (1:19:28) "B's and C's run the world" — his father's advice (1:25:00) What does world-class leadership actually mean? Resources: Sean links: Website: https://cfmtg.com/scahan/ Instagram: https://www.instagram.com/themortgagegeek/?hl=en YouTube: https://www.youtube.com/@TheMortgageGeek My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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    1 Std. und 26 Min.
  • 100 Top Agents Reveal How They Built Their Business. Here's What I Learned.

    100 Top Agents Reveal How They Built Their Business. Here's What I Learned.
    Feb 16 2026
    Download the playbook here: https://a-impact-media.kit.com/aab7c512ae Your Local Market Needs To Know Who You Are: https://www.knwnlocal.com/ I've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter, on email marketing, YouTube, hyperlocal branding, and scaling your business. Here's what you'll learn: How a newsletter in a small town turned into a six-figure business Why some agents stopped paying for marketing — and still grow every week The real cost to grow a local newsletter (it's lower than you think) What top agents do differently on YouTube Why hyperlocal is your best protection against AI We cover: 0:00 Intro 4:27 What actually gets people to open your emails? 6:11 How YouTube generated $11M in one year 6:21 Your first 20 videos aren't for you 9:21 Why you should ignore your analytics early on 10:40 The 3 types of content that actually generate leads 13:52 Social media isn't about views 15:52 How social media built a 300-home business 17:07 The simple hack that beats paid ads for leads 23:09 How to get luxury listings with no connections 26:06 Why cold calling still works better than you think 28:44 What luxury brands can teach you about real estate 29:45 How debt became his biggest motivation 30:57 Free Playbook Download 33:28 How young agents are scaling to $1–3M GCI 35:22 The letter that went from $0 to $1M in listings 37:06 Why follow-up is the most underrated skill 38:49 How to handle the emotional rollercoaster of sales 41:07 How to scale a team without losing control 42:51 The split mistake almost every team makes 47:12 What happens when your team barely profits 51:39 How to build a hyperlocal brand 52:22 Why your face needs to be on your brand Resources: Andrew's Links: Website:https://www.knwnlocal.com/ Instagram:https://www.instagram.com/andrew_bayon/ My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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    53 Min.
  • The COO Who Cut 64% of Staff and Hit $700M | Billy Hobbs

    The COO Who Cut 64% of Staff and Hit $700M | Billy Hobbs
    Dec 16 2025
    Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 Turn database into listing appointments with ella: https://www.ellaemail.com/ Billy Hobbs, COO of Laughton Team, reveals how he scaled a real estate company to over $700 million while making the brutal decision to cut staff from 75 to just 27. He shares the systems, leadership strategies, and hard truths about profit margins that every real estate leader needs to hear. He explains: ▪️ How to communicate staff reductions without destroying morale ▪️ Why 5% profit margins might be killing your growth potential ▪️ The framework for testing new strategies without betting the farm ▪️ How to build scalable systems that actually get used by your team ▪️ Why servant leadership is the only path to $700M+ in revenue We cover: (01:37) What systems scale from 75 staff and 250 agents to massive volume? (02:09) How do you keep morale when you're cutting staff but preaching growth? (03:15) Why sugar coating layoffs destroys your integrity instantly (04:49) Department-by-department layoffs or one big meeting—which is better? (06:14) What does living in the P&L every day do to a COO emotionally? (07:49) What's the question you're afraid to ask that you absolutely should? (08:45) Growth eats capital—so why would you ever take 5% over 30% profit? (11:20) What departments are actually essential at 200+ agents? (14:35) How do you avoid shiny object syndrome when AI tools flood the market? (17:22) Why is onboarding adoption the #1 thing killing agent retention? (30:25) Ads (33:35) Through quantity comes quality—but how do you predict top performers? (37:57) What's the real difference between a COO and an operations manager? (49:09) How do you survive working with a visionary CEO with endless ideas? (55:23) Ads (57:40) Why does EOS fail without complete leadership buy-in? (1:00:17) What's the weekly rhythm that keeps 200 agents on the same page? (1:14:00) Are we in the LaserDisc era of AI right now? (1:15:38) What should you look for when hiring your first operations person? (1:19:28) Fire bullets before cannonballs—how do you operationalize testing? (1:20:58) What does world-class servant leadership actually look like at scale? Resources: Billy’s links: Website:https://www.laughtonteam.com/ Instagram:https://www.instagram.com/billyhobbsjr/ YouTube: https://www.youtube.com/@laughtonteam My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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    1 Std. und 22 Min.
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