I Was Broke & Slept on the Floor. Then I Built a $3B Real Estate Business Titelbild

I Was Broke & Slept on the Floor. Then I Built a $3B Real Estate Business

I Was Broke & Slept on the Floor. Then I Built a $3B Real Estate Business

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 Download the playbook here:https://a-impact-media.kit.com/aab7c512ae Sean Cahan scaled Cornerstone First Mortgage to $3 billion in funded volume with 1,100+ employees , while still personally producing $200M+. After a self-destructive spiral in 2021, he stripped everything back, rebuilt from a $21M month to $380M in a single month, and recently turned down a $300M branch to protect his culture. He breaks down: - Why targeting 7–15% growth makes him accidentally double every year - The spreadsheet that predicts $400M in funding within a $5M variance - Why he underwrites at 1.8 loans/day when competitors push 4 - How he said no to a $300M branch — and what it protected - The 2-rep workout rule that transformed a loan officer's entire life We cover: (00:00) Intro (01:16) Why does a $3B CEO still close his own loans? (04:59) 1,700 hours of Zoom in a single year (06:15) 3 full-time schedulers, still not enough? (08:14) The 3AM list no one sees (10:00) Why "one more phone call" won't save you (10:58) He quit coffee on April 13th — what happened next? (12:29) The swimming mistake killing your momentum (14:18) Mayweather never drinks — even at the club (15:00) One Saturday night costs you until Wednesday (17:02) Target 7–15% growth, accidentally double every year (19:40) What 3AM on a Saturday looks like with no days off (20:39) The spreadsheet that predicts $400M within $5M (23:41) A CEO processing loans for 6 weeks — why? (24:43) 1.8 loans/day vs. the industry pushing 4 (27:08) Promoting your best performer without destroying their output (30:37) Ad (31:45) Your new leader just made a huge mistake — now what? (34:32) "Why are you still talking about it?" (37:07) What does laundry have to do with closing more loans? (40:50) Mini wins before 6AM that compound everything (42:58) A CEO who goes to bed at 8:30 with his kids (47:36) $1.4 billion to "why me?" — the spiral no one saw (49:11) $21M in January → $380M by December (53:17) The 2-rep rule that changed a loan officer's life (56:08) Meeting every hire at 1,100 people — how? (59:18) Why $500M is profitable and $1B is a death trap (1:01:45) He said no to a $300M branch — here's why (1:04:54) "I just want to push the rock" — the Sisyphus mindset (1:09:02) Leadership boils down to one thing (1:12:30) The question he asks every person who leaves (1:15:48) Lost 3 branch managers — one already came back (1:18:20) Moved on vacation with $200, never left (1:19:28) "B's and C's run the world" — his father's advice (1:25:00) What does world-class leadership actually mean? Resources: Sean links: Website: https://cfmtg.com/scahan/ Instagram: https://www.instagram.com/themortgagegeek/?hl=en YouTube: https://www.youtube.com/@TheMortgageGeek My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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