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Branding. Done.

Branding. Done.

Von: David O'Hearns
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Dawn Creative goes through all elements of branding, from the basics through to the real nitty-gritty.

Each episode, we host a new guest, to speak about how different areas of branding have impacted their role, their business, and the projects they have worked on.
We'll speak to MD's, marketing managers, creatives, and people across various businesses to get a variety of viewpoints on why branding, and all the elements within it, are so important.

© 2025 Branding. Done. Marketing & Vertrieb Ökonomie
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  • The Evolution of Adidas: 25 Years of Brand + Strategy

    The Evolution of Adidas: 25 Years of Brand + Strategy
    Jun 19 2025

    Barry Moore, VP of Global Marketing Strategy at Adidas shares insights from his remarkable 25-year journey at the brand, and reveals how the global sports giant maintains its position through strategic marketing frameworks and brand consistency.

    In this episode, Dave and Barry talk about:

    • Meeting at age 16 as footballers and reconnecting after 30 years
    • Landing at Adidas through university connections and strategic networking
    • Treating brand loyalty like supporting a football team – no competitive products allowed
    • Creating clarity through a global marketing framework that prioritizes 20-30k products
    • Building partnerships with athletes that offer product validation, visibility, and brand affinity
    • Balancing global consistency with local market adaptation
    • Using two logos to separate sports performance from cultural lifestyle products
    • Leveraging reactive marketing during sports moments like Jude Bellingham's overhead kick
    • Understanding that marketing fundamentals don't change despite new platforms
    • Embracing "compound creativity" – the compounding benefits of brand consistency
    • Taking a measured approach to AI while exploring its potential applications

    The secret to successful marketing isn't complex: define what you're trying to do, decide what success looks like, and focus on consistent execution rather than chasing every trend.

    A great episode, one of our favourites so far! We hope you enjoy.

    To book a brand or web review, email us at wakeup@dawncreative.co.uk, or go to https://www.dawncreative.co.uk/brand-review/ or https://www.dawncreative.co.uk/web-review/.
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    1 Std. und 5 Min.
  • Employer Branding with Shoshanna of Fairy Job Mother

    Employer Branding with Shoshanna of Fairy Job Mother
    Dec 12 2024

    In this episode of Branding Done, we dive into a question that many businesses wrestle with: is there really a difference between your employer brand and your main brand? Shoshana, the founder of Fairy Job Mother, joins us to share her insights on this and explain how to build an employer brand from scratch if you don’t already have one.

    Shoshana’s journey from corporate life to launching her own business is nothing short of inspiring. After spotting gaps in how young professionals are prepared for the modern workforce, she made it her mission to bridge that divide. With experience working alongside brands like Marks & Spencer, BT, and Amazon, and as host of the “Future Talent Talks” podcast, Shoshana is full of practical advice and fresh perspectives.

    Together, we explore why recruitment and branding are so closely linked. Shoshana explains why a bad candidate experience can impact more than just hiring—it can ripple out and affect how people see your brand as a whole. She also breaks down how to align your company’s values with how you hire, which is increasingly important to socially conscious young professionals.

    Looking ahead, we discuss how recruitment is evolving, with companies focusing more on skills than formal qualifications. Shoshana also shares how technology is changing hiring practices and how brands can adapt.

    Whether you’re looking to improve your employer brand or just starting to build one, this episode is packed with actionable takeaways. Don’t miss it!

    To book a brand or web review, email us at wakeup@dawncreative.co.uk, or go to https://www.dawncreative.co.uk/brand-review/ or https://www.dawncreative.co.uk/web-review/.
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    38 Min.
  • Brand Identity and Growth with Laura from the Honey Project

    Brand Identity and Growth with Laura from the Honey Project
    Aug 15 2024
    Ever wondered how to carve out a niche in the crowded FMCG market? Join us as we celebrate the one-year anniversary of the Honey Project with Laura, a brand strategist from London and co-founder of this innovative honey brand. Discover the origins of their bold and playful identity and hear an engaging story about their unexpected rejection from Harrods, which only solidified their unique values and target audience. Laura also shares her personal journey, spiced up with a fun segment of "Two Truths and a Lie" that will keep you guessing until the end.

    Laura pulls back the curtain on the Honey Project's mission to combat the alarming prevalence of counterfeit honey, revealing why authenticity and sustainability are at the core of their brand. With a strong background in brand strategy, she explains how they've focused on purpose and values from the very start, aiming to reconnect people with nature and contribute positively to the environment. Learn about the delicate balance between maintaining brand integrity and allowing room for growth during the first challenging year.

    As we discuss the evolution of the Honey Project, Laura highlights their test-and-learn approach and how they've navigated the competitive landscape with creativity and courage. From potential event opportunities to standing out in a crowded market, get inspired by their commitment to strong brand strategy and meaningful branding efforts. Finally, enjoy the reveal of the truths and the lie about Laura's intriguing anecdotes, and take away valuable lessons on staying true to one's brand identity while embracing innovation.

    To book a brand or web review, email us at wakeup@dawncreative.co.uk, or go to https://www.dawncreative.co.uk/brand-review/ or https://www.dawncreative.co.uk/web-review/.
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    29 Min.
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