Most people think change happens when they’re ready. When they know how. When the timing feels right.

But that’s not how transformation works.

In this episode, I’m sharing the most important lesson I learned from my father, Bob Proctor — the moment everything actually changes: the decision.

Over the last month, we’ve built the foundation for 2026 with intention.

We explored habits. We reawakened imagination. We uncovered desire. We shaped that desire into a worthy goal.

Now comes the activating force.

A goal sets direction. A decision locks it in.

In this episode, I’ll show you:

• Why decision comes before belief — not after

• How indecision quietly steals your potential

• Why willingness matters more than confidence

• What actually shifts in your mind and awareness the moment you decide

• How decision creates identity, momentum, and clarity

If you’ve been waiting for certainty, permission, or the “right time,” this episode will meet you right where you are — and move you forward.

Your future doesn’t begin when the goal is achieved. It begins the moment you decide.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com

My Father Knew the Secret: Growing Up with Bob Proctor Now at Amazon, Audible, Barnes & Noble & more: https://www.MyFatherKnewtheSecret.com

12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing Now at Amazon, Audible, Walmart, Barnes & Noble & more: https://www.12easysteps.com

Proctor’s Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com

Entering 2026 with Intention: Part 4 of 4

Desire is the spark. But a goal is the destination.

In this final episode of the Entering 2026 with Intention series, I’m showing you how to take the fire of desire and turn it into something you can aim at, measure, and move toward every single day.

Most people don’t set real goals — they make resolutions, to-do lists, and half-hearted wishes. But a true goal should pull you. It should excite you, stretch you, and demand more of you. My father used to call it a pleasant obsession.

In this episode, we’ll explore: • why goals aren’t about getting — they’re about becoming • the difference between A, B, and C Type Goals (and why C Type changes your life) • how goals move from fantasy → theory → fact • why most people sabotage goals (and how to align your habits, identity, and belief) • a simple 4-part method to set your 2026 goal the right way

If you’re ready to stop hoping and start directing your life with intention, this episode will give you the structure to do it.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com My Father Knew the Secret: Growing Up with Bob Proctor now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com 12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing now at Amazon, Audible, Walmart, Barnes & Noble and other retrailers: https://www.12easysteps.com Proctor's Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com

Entering 2026 with Intention: Part 3 of 4

Nothing new is ever created until someone first desires it.

Desire is the starting point of all achievement — the inner fire that gives life to your imagination and momentum to your future.

In this episode, I’m exploring what desire really is (and what it isn’t). Desire isn’t a weak wish or fleeting emotion — it’s a spiritual signal. A call from within that says, there’s more for you.

Without desire, imagination has no power. Without belief, desire never takes form.

But when desire is honored, nurtured, and followed — creation begins.

In this episode, we’ll explore: • why desire is guidance, not indulgence • how imagination and desire work together in the creative process • why suppressing desire suppresses growth • how desire naturally evolves into belief and action • four practical ways to strengthen desire as you move toward 2026

I also share personal lessons from watching my father follow desire long before results appeared — trusting the inner pull even when it didn’t make sense on paper.

As we prepare for the year ahead, this episode invites you to listen honestly to what you want — not what’s safe, expected, or familiar — but what’s calling you to expand.

Because your desire is not random. It’s instruction.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com My Father Knew the Secret: Growing Up with Bob Proctor now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com 12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing now at Amazon, Audible, Walmart, Barnes & Noble and other retrailers: https://www.12easysteps.com Proctor's Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com