Sales isn’t about pressure, scripts, or persuasion.

In this episode, Lucy and psychologist Niyc Pidgeon explore the real psychology behind ethical, effective sales, and why listening, curiosity, and human connection matter more than tactics.

They unpack buyer behaviour, motivation, fear, integrity, and how to sell in a way that feels good for both sides.

🎧 Plus, download the free Rich Life Roadmap to reconnect with clarity across life and business: Rich Life Roadmap

Connect with Niyc Pidgeon

Facebook – Niyc Pidgeon Website – Niyc Pidgeon Instagram – @niycpidge

Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz

Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

Success shouldn’t feel this heavy.

In this episode, Lucy explores why so many high achievers feel stuck, overwhelmed, or unfulfilled even when their business is working. She unpacks how lack of clarity quietly drains momentum, paralyses decision making, and turns success into a burden.

This conversation is about recalibrating the human behind the business, so success feels as good on the inside as it looks on the outside.

🎧 Plus, download the free Rich Life Roadmap to regain clarity and direction across life and business: Rich Life Roadmap

Connect with Lucy Shrimpton: Website – https://borntobebrilliant.co/lucyshrimpton.com Instagram – @iamlucyshrimpton Facebook – Lucy Shrimpton

Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz

Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

What happens when a hobby becomes a business overnight?

In this episode, Lucy is joined by Jo Fisher, a lawyer for online entrepreneurs, to explore the legal realities of the online business boom and the growing challenges business owners are now facing.

They discuss contracts, complaints, consumer behaviour, AI in the courts, and why many entrepreneurs are being caught out simply because the digital world evolved faster than the legal system.

This is a grounded, honest conversation for business owners who want to build responsibly, ethically, and sustainably in an increasingly regulated online world.

Connect with Jo Fisher

Facebook – Joanne Fisher Website – Joanne Fisher LinkTree – Joanne Fisher Law

Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz

Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

High performance isn’t the problem. Over-capacity is.

In this episode, Lucy explores the High Performance Paradox, the pattern where being capable, driven, and multifaceted becomes the very thing that leads to burnout, dissatisfaction, or a quiet loss of fulfilment.

This is a reflective conversation for ambitious people who feel there’s more to them, even when life looks successful from the outside. You’ll be invited to consider where your strengths may have become blind spots, and how sustainable success requires balance, not constant expansion.

Connect with Lucy Shrimpton: Website – https://borntobebrilliant.co/lucyshrimpton.com Instagram – @iamlucyshrimpton Facebook – Lucy Shrimpton

Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz

Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

In this episode, Lucy is joined by energetic strategist and voice coach Andrea Callanan for a powerful conversation about identity, subconscious blocks and the nervous system. They explore why high-achievers get stuck, how deeper patterns shape success, and what it really takes to grow into your next evolution.

If you’re feeling the pull of a new chapter but can’t quite step into it, this episode will help you understand the invisible layers at play and how to move forward with clarity, courage and truth.

Connect with Andrea Callanan

Facebook – Andrea Callanan Instagram – @andreacallanancoach Website – Andrea Callanan

Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz

Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

Entrepreneurs are navigating a very different world from the one we entered ten or twenty years ago. The noise is louder and the pace is relentless, yet the fundamentals of success remain unchanged. In this solo episode, Lucy brings you back to the foundations that always work.

She explores why so many people try to start their business on page 150, the rise of false overnight success, and why the basics are still the most powerful force in business growth. This is a grounded, refreshing look at what truly creates momentum in any economic climate.

Connect with Lucy Shrimpton: Website – https://borntobebrilliant.co/lucyshrimpton.com Instagram – @iamlucyshrimpton Facebook – Lucy Shrimpton

Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz

Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

What if your income has less to do with strategy and far more to do with identity and your capacity to receive?

In this thought-provoking conversation, Lucy speaks with money mindset expert Emily Williams about the hidden emotional, psychological and generational patterns that shape how high performers relate to money. Together they unpack why so many driven entrepreneurs hit invisible ceilings and what shifts are needed to create wealth with confidence, ease and integrity.

A grounded, powerful exploration of money, identity and personal expansion.

Connect with Emily Williams

Facebook – I Heart My Life Instagram – @emilywilliams Website – I Heart My Life

Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz

Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

What happens when the work you’ve built… no longer feels like the work you’re meant to do?

In this powerful episode of Born To Be Brilliant®️, Lucy Shrimpton explores what truly unfolds when purpose outgrows profit. Discover why success can still feel misaligned, how your deeper calling evolves over time, and why reconnecting with the golden thread of your purpose is the key to creating meaningful impact.

If you’ve ever felt, “I know I’m successful, but something isn’t landing the same way anymore,” this episode will speak directly to you.

Connect with Lucy Shrimpton: Website – https://borntobebrilliant.co/lucyshrimpton.com Instagram – @iamlucyshrimpton Facebook – Lucy Shrimpton

Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz

Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership