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Booked Out with Bre

Booked Out with Bre

Von: Bre Cain | Virtual Assistant Wealth Coach
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Welcome to Booked Out with Bre: the podcast for virtual assistants ready to level up and founders building with team who refuse to choose between audacious ambition and a life they actually love.

I'm your host, Bre Cain, mama of three, unapologetic entrepreneur, and founder of a business built from my kitchen table and 4-year-old's bedroom with big energy and zero apologies.

I'm the founder of ICON & Lightning, a remote team agency that hand matches elite virtual assistants to founder-led businesses ... because the right team isn't an operational decision, it's a leadership identity. I'm also the founder of the VA Leadership Academy, where I've trained nearly 500 virtual assistants in the technical skills, emotional intelligence, and leadership identity it takes to become a truly strategic partner; not just a task doer.

Six years ago, I thought I had to choose. Mom or career. Present or ambitious. I went back to my 9-to-5 after my first baby and lasted three months before I realized my entire definition of success had shifted. So I bet on myself and built a business that now approaches $2M in just three years, scaled in part-time hours, alongside my kids, from home.

Here's what I know for sure: you don't have to choose.

You can have the booming business. The clients you're obsessed with. The school pickups, the slow mornings, the spontaneous yes moments. You can build a team that amplifies your vision instead of adding to your mental load. You can scale without sacrificing the life you built the business to protect.

This podcast is for the virtual assistant who's ready to stop trading hours for dollars and start leading like the strategic asset she already is. It's for the founder who's done doing it all alone and is ready to build a team that actually runs. And it's for every ambitious mama who was told to shrink ... and decided not to.

Expect candid conversations, zero corporate fluff, and the kind of real talk that makes you feel seen and activated.

💸Are you a VA ready to get booked out and level up?Book a Free VA Mentor Call

🚀Are you a founder ready to build your dream team?Book a Free Dream Team Design Session


Connect with Bre:

📸 Instagram: @heyitsbrecain

Copyright 2023 All rights reserved.
Beziehungen Elternschaft & Familienleben Management & Leadership Persönliche Entwicklung Persönlicher Erfolg Ökonomie
  • 124. VA Spotlight: Blending Strategy and Energetics with Intuitive Virtual Assistant Leslie Benton
    Jul 9 2026
    In this episode of Booked Out with Bre, I am chatting with the absolutely magical Leslie Benton! Leslie has such an incredible story—she’s a former teaching assistant who decided to take her classroom organization skills and combine them with her deep intuitive and psychic gifts to create a totally unique virtual assistant business. We dive into how she navigated the shift from a traditional job to building a career that fully supports her daughter’s schedule and honors her own spiritual path. Leslie Benton isn't just checking boxes for her clients; she’s helping them regulate their nervous systems and manage their mindset while simultaneously handling their operations and community management. It is a powerful example of how being a virtual assistant allows you to bring your full self to the table. Here is what I love about our conversation: How losing her job post-COVID became the ultimate push to find a virtual assistant pathway that actually worked for her family. The way she weaves intuition into her services to offer something much deeper than the average virtual assistant. Her secret to staying productive: relocating to different rooms for different tasks to trigger a "pattern interrupt" in the brain. What she learned inside the VA Leadership Academy about cherry-picking skills and expanding her vision of what's possible as a virtual assistant. A sneak peek at her brand new 21-day "Unstuck Recalibration Reset" program designed to clear out imposter syndrome. Her powerful advice on why comparison is the thief of progress and why there is no such thing as competition in the virtual assistant industry. If you’ve been wondering how to bring your unique life gifts into your work, Leslie Benton is the perfect example of how alignment and expertise lead to true business success. Tune in to hear how she went from the classroom to becoming a high-level, heart-centered CEO! Episode Outline: Introduction: Meet Leslie Benton, the magical virtual assistant (00:01) Leslie Benton's background: Transitioning from a teaching assistant to the VA world (01:10) The catalyst for change: Childcare costs and the impact of COVID (01:57) Finding the VA Leadership Academy and expanding the scope of possibility (04:13) Developing a sixth sense: Weaving intuition and mediumship into business (05:14) Beyond the task list: Offering nervous system regulation as a virtual assistant (06:08) Blueprint for success: Nervous system regulation and mindset shifts for clients (06:41) The value of human-to-human connection on discovery calls (07:48) Expanding services: From OBM work to social media and content planning (08:39) Staying ahead of the curve: Embracing agentic AI in the virtual assistant industry (10:35) Managing the day-to-day: The power of schedule setting and relocation (12:31) The "Etch A Sketch" effect: Re-calibrating and resetting your brain (15:27) Announcing the 21-day Unstuck Recalibration Reset (16:12) Why the VALA community is a gift for every virtual assistant (17:00) Final advice: Take the first step and stay in your own lane (18:30) Closing remarks and next steps with Bre Cain (19:25) Connect with Leslie: https://www.instagram.com/thelesliebenton Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
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    22 Min.
  • 123. The Get Paid Playbook: How to Earn Your First $5K as a Virtual Assistant
    Jul 2 2026
    In this episode of Booked Out with Bre, we are diving into the most exciting part of the journey: getting paid! This is day three of our series, and I’m showing you exactly how to earn your first $5,000 as a virtual assistant in the next 90 days. I truly believe that the VA industry is the ultimate vehicle for freedom, and I want to help you design a life where you never have to choose between being a present mom and building a highly profitable empire. I’m breaking down the actual math of how doable a 5K goal really is—whether you’re charging $25 or $45 an hour. I’m also sharing my "secret sauce" strategy for signing clients from your warm network using market research instead of high-pressure pitching. If you’ve been waiting for a sign to go all-in on your virtual assistant business, this is it! Here is what I cover in this episode: The simple math that proves you can hit your income goals working as little as 1.5 hours a day. How to leverage your "warm network" to find your first virtual assistant clients without feeling "salesy." My secret neuroscience hack for priming potential clients to realize they need your support. The crucial difference between being "half-in" and putting yourself on the line (and why signing up for the "race" changes everything). A complete 90-day game plan to take your VA business from foundation to first retainer client. Why "success leaves clues" and how to study industry leaders to collapse your timeline to success. A sneak peek into the VA Leadership Academy and our brand new tech platform that finds clients for you! I’m proof that you can hit seven figures from your kids' playroom, and today I’m reaching my hand back to show you the way. It’s time to claim your identity as a booked-out virtual assistant. Let’s get you paid! Episode Outline: Introduction: Getting Paid as a Virtual Assistant (00:02) Recap: The Virtual Assistant Industry and Foundations (00:41) Defining Your "Yes Life" in Motherhood (01:23) Case Study: How Kate Hit 10K Months in Six Months (01:52) Redefining the Virtual Assistant Industry as a Pathway to Freedom (04:44) Design Your Own Life: The Flexibility of the VA Model (05:24) Teaching Yourself Tech: Using Your Own Business as a Proof of Concept (07:07) The Power of First Impressions: Deciding Who You Want to Be (08:44) Embodying the 5K Virtual Assistant Identity Now (09:49) The Math of 5K: Breaking Down Hourly Rates and Working Hours (11:32) Hitting $5,000 in 90 Days: Why It’s More Doable Than You Think (12:24) Where Paying Clients Come From: Tapping Your Warm Network (14:50) The 78% Rule: Why Businesses are Desperate to Hire Virtual Assistants (17:14) The Unique Positioning Statement (USP) for Virtual Assistants (19:14) Market Research vs. Pitching: The Strategic Outreach Hack (19:59) Putting Yourself on the Line: The Half-Marathon Analogy for Business (23:06) Hiring Your Own Team: Stepping Into the CEO Identity (25:11) Finding Virtual Assistant Roles in an Aggregated Marketplace (27:07) The 90-Day Game Plan: Weeks 1 through 12 (30:57) Inner Child Game: Making Your Younger Self Proud (32:31) Overcoming the "Pee My Pants" Fear of Discovery Calls (33:43) What’s Inside: The AI Lab, Weekly Coffee Chats, and Client Placement (38:45) Closing Encouragement and Next Steps (41:28) Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
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    43 Min.
  • 122. VA Spotlight: Scaling Your Virtual Assistant Business with Iconic Branding & Energetics with Cathryn FisFis
    Jun 17 2026
    In this episode of Booked Out with Bre, I am joined by one of my favorite humans and a true branding visionary, Cathryn FisFis! Our journey goes back over a decade to our network marketing days, and it has been such a joy to watch her career come full circle. Cathryn transitioned from a high-level fashion career designing for DKNY in New York City to launching and exploding her business inside the VA Leadership Academy. Cathryn FisFis is a master at combining high-end aesthetics with deep energetics to help founders build brands that sell for them. We dive into how she leveraged her "out of the box" experience to find her niche and how she uses identity work to help women stop playing small and start showing up as the experts they truly are. Here’s what I dive into with Cat: Her incredible transition from the NYC fashion world to becoming the "Branding Queen" of the virtual assistant industry. How to conduct a skill inventory to realize you have way more marketable value than you think. The difference between a "pretty" brand and a brand built on authority and positioning. Why identity work is the necessary foundation before you ever touch a virtual assistant business strategy. Success hacks for visibility: why showing up "messy" and real is more magnetic than being perfectly polished. An inside look at her levels of support: Vision to Vogue, the Brand Frequency Experience, and her community, The Brand Bitch. If you are a virtual assistant ready to pick a lane, own your authority, and build a brand that communicates your genius before you even say a word, this conversation with Cathryn FisFis is exactly what you need. Episode Outline: Introduction: Meet Cathryn FisFis, the Branding Queen and founder of High Frequency Studio (01:49) Full circle: Connecting over big dreams in the network marketing industry (02:08) Cat's backstory: Designing for DKNY and the NYC fashion world (04:23) The reality of the fashion industry: Does it really look like The Devil Wears Prada? (06:08) Finding the VA Leadership Academy and generating cash through existing skills (09:52) The "Aha!" moment: Realizing the value of a decade of motherhood and business experience (10:24) Overcoming burnout and choosing to work for yourself as a virtual assistant (11:21) The birth of High Frequency Studio: Moving beyond surface-level aesthetics (12:37) Why stagnant water is the perfect analogy for a business that isn't evolving (14:12) Creating a virtual assistant brand that speaks for you before the sales call (16:03) Success hack: Why showing up as the expert is the key to filling your offers (17:03) Visibility and authenticity: Dealing with the "messy, good, bad, and ugly" of social media (18:32) The importance of clarity over loudness in modern branding (21:42) Vision to Vogue: High-level creative direction and strategic branding (23:17) The Brand Frequency Experience and The Brand Bitch community (24:16) Closing remarks and how to experience Cat's branding magic (26:13) Connect with Cat: Website funnels.cathrynfisfis.com/home-high-freq-studio Instagram https://www.instagram.com/cathryn_fisfis/ Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
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    27 Min.
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