• How Businesses Really Get Sold | Mya Stone
    Jul 15 2026

    Mya Stone runs Stone Capital Partners, a people first M&A firm out of Grand Rapids doing buy and sell side deals for founder owned businesses doing $1M-$100M a year.

    After walking away from law, Mya built and sold a hospitality startup, then helped grow a body shop company up to 47 locations. When that business got hit with a lawsuit, she had to rebrand every location overnight. She sold that business and later started Stone Capital Partners on the single idea that the right people are the real asset.

    Here's what we covered:

    → How a Harvard advisory board told her she wasn't ready to be CEO

    → Scaling and losing a body shop rollup to a lawsuit

    → Why most business owners have no idea what their company is worth

    → Being a young woman in a room full of suits has an advantage

    When owners build a business they rarely think about what it's worth or who it's for once they're gone. Mya's whole career is proof that the people side of a deal matters as much as the numbers.

    Thank you Mya for making the time to come on and go Beyond The Hustle with us!

    Chapters

    0:00 Intro

    01:47 Raised by grandparents, Harvard by 16

    04:47 Walking away from a Harvard law career

    06:19 Building and selling a Boston hospitality startup

    10:08 Told to lead people, not run the company

    11:28 Scaling a body shop rollup to 47 locations

    21:48 The real messes inside family owned businesses

    25:19 Telling employees about a sale, and the fridge that changed everything

    32:47 Cold calling, urgency, and the truth about the silver tsunami

    47:36 Being a young woman in a room full of suits

    ~~~

    This episode is powered by Drive Creative:

    🌐 https://drivecreativeagency.com/

    Subscribe for more conversations with entrepreneurs and innovators who push Beyond The Hustle

    Prefer to listen?

    Spotify → https://open.spotify.com/show/033gI3Y3rhCbWjbPqfVmMf?si=3ad1a107ca2244fa

    Apple → https://podcasts.apple.com/us/podcast/beyond-the-hustle/id1896663240

    Do you have a story to tell? We’d love to hear from you!

    Learn more about being a guest on Beyond The Hustle by visiting https://www.beyondthehustle.show

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    52 Min.
  • THIS Is Why Recurring Revenue Changes Everything | Aaron McCarthy
    Jul 8 2026

    Aaron McCarthy spent 20 years in corporate IT before deciding he was done climbing someone else's ladder.

    In 2018 he convinced his wife for them to take a SBA loan and started Maven IT out of a borrowed front office in exchange for free support. No staff. Just him and a laptop.

    In this episode we covered:

    → Why he picked recurring revenue as his model before he even had a business

    → How a cold call to a Smoothie King franchisee turned into a 50-location relationship

    → What actually happens operationally when you acquire a business

    → The cybersecurity basics small businesses skip until they get hacked

    → What he's looking for in his next acquisition strategy

    Aaron’s got a simple filter: will it produce recurring revenue? Can I improve the operations? Can I learn it myself first? When those boxes check, he moves.

    Aaron, thanks for coming in and sitting down on Beyond The Hustle. Appreciate you dude!

    Chapters

    0:00 - Intro

    1:00 - Who Aaron is and what Maven IT does

    2:30 - 20 years in corporate and the recurring revenue light bulb

    5:05 - Why he bought a commercial cleaning company

    6:15 - Transitioning ownership and what he inherited

    9:00 - Starting Maven IT at 40 with an SBA loan

    12:25 - How the Smoothie King relationship started

    15:15 - How the MSP space has changed and where new growth comes from

    20:05 - AI, cybersecurity, and what's actually happening in the space

    25:34 - What small businesses should do right now about cybersecurity

    ~~~

    This episode is powered by Drive Creative:

    🌐 https://drivecreativeagency.com/

    Subscribe for more conversations with entrepreneurs and innovators who push Beyond The Hustle

    Prefer to listen?

    Spotify → https://open.spotify.com/show/033gI3Y3rhCbWjbPqfVmMf?si=3ad1a107ca2244fa

    Apple → https://podcasts.apple.com/us/podcast/beyond-the-hustle/id1896663240

    Do you have a story to tell? We’d love to hear from you!

    Learn more about being a guest on Beyond The Hustle by visiting https://www.beyondthehustle.show

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    29 Min.
  • He Makes Up To 80% Of All Cannabis Beverages In Michigan | Matthew McAlpine
    Jul 1 2026

    Matt McAlpine went from washing kegs at a cider farm to running Michigan's largest cannabis beverage operation.

    The early days at Blake’s Hard Cider were tough… Their first big bet (getting non-smokers into dispensaries with a 2mg drink) didn't land the way they planned.

    They adjusted and deployed 150 refrigerators into dispensaries which doubled average sales per store.

    And they went from near zero to manufacturing 60%-80% of all cannabis beverages in Michigan.

    In our episode we covered:

    → How Matt scaled Blake's Hard Cider from 10,000 to 1.3 million cases

    → Why the "get canna-curious consumers into dispensaries" strategy failed

    → The play that unlocked 51 dispensaries and doubled their average order size

    → How Michigan stacks up as a cannabis beverage market

    → How 37,000 Michigan liquor stores present the real opportunity

    Matt thanks for coming by the studio to record and share your story of struggles and successes!

    Chapters

    00:00 Intro

    01:00 Who is Matt McAlpine

    03:14 Chrysler and the manufacturing leadership program

    05:50 Leaving corporate for Blake's Hard Cider

    07:53 Scaling Blake's from 10,000 to 1.3 million cases

    10:05 Blake's Beverage Company and acquiring regional cider brands

    13:40 How Emerald Canning Partners was formed

    15:37 Building the facility and the early product launch struggles

    20:35 Who the real cannabis beverage consumer is

    24:24 Brand partners, the full portfolio, and owning the fridge

    30:38 Michigan's market share and the 37,000 liquor store opportunity

    36:43 Why cannabis beverages beat alcohol for recovery

    44:00 Operations, team building, and the hire slow fire quick mentality

    50:00 What fires Matt up and where ECP is headed

    ~~~

    This episode is powered by Drive Creative:

    🌐 https://drivecreativeagency.com/

    Subscribe for more conversations with entrepreneurs and innovators who push Beyond The Hustle

    Prefer to listen?

    https://pod.link/1896663240

    Do you have a story to tell? We’d love to hear from you!

    Learn more about being a guest on Beyond The Hustle by visiting https://www.beyondthehustle.show

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    1 Std. und 2 Min.
  • Nobody Talks About This Side Of Success | Kelly Siegel
    Jun 24 2026

    Kelly grew up in Eight Mile in Michigan, the same streets Eminem rapped about.

    His house was absolute chaos: a drunk stepfather, a drunk mother who once stabbed her husband and set the house on fire, and a kid who learned to survive by reading the room before anything else. By the time he got to college, he was selling drugs, racking up arrests, and lying on every job application about his two felonies. Then he went to jail.

    That four months in a cell changed him forever: Kelly realized he was good at sales and started a telecom brokerage from nothing. He built it into a multimillion-dollar company even without a website.

    Kelly wrote Harder Than Life. Then Happier Than Life. He built a podcast and an AI-driven cybersecurity company.

    And he keeps going back into the hard stuff because he's learned feeling it is the only way through it.

    In this episode, we tackled:

    → Why alcohol and drugs are always a symptom of the disease

    → The childhood trauma that drove his addiction for decades

    → His TLC framework for rebuilding your mind, body, and life

    → What faith, surrender, and a specific prayer to God have done for his business

    → Why the thing you keep avoiding is your actual portal to growth

    Kelly told me you can't heal what you're unwilling to reveal… Everything opened up once he stopped sugarcoating how bad things really were.

    Thank you Kelly for bringing this level of honesty into the room!

    Chapters

    0:00 - Introduction

    1:00 - Kelly's Background: Eight Mile, Eminem, and Growing Up Poor

    3:30 - Selling Drugs, Getting Arrested, and Two Felonies

    6:45 - Jail, the Wake-Up Call, and the First Honest Job

    10:30 - Dillon Shares His Own Story: Heroin at 18

    14:00 - Faith, God Moments, and the Power of a Specific Ask

    17:00 - Why Kelly Stopped Drinking and What Happened Next

    21:30 - The 15 Days of Anxiety: Healing Childhood Trauma

    25:00 - What Being Happier Than Life Actually Looks Like

    27:30 - The TLC Framework: Train, Learn, Coach

    32:00 - Finding Common Ground in a Divided World

    35:30 - Final Message: TLC, Truth, and How to Get Both Books Free

    ~~~

    This episode is powered by Drive Creative:

    🌐 https://drivecreativeagency.com/

    Subscribe for more conversations with entrepreneurs and innovators who push Beyond The Hustle

    Prefer to watch?

    YouTube → https://youtu.be/T8LzJkBrfAc

    Do you have a story to tell? We’d love to hear from you!

    Learn more about being a guest on Beyond The Hustle by visiting https://www.beyondthehustle.show

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    39 Min.
  • Why Knowing Your Stuff Matters More Than Your Age | Dan Russell
    Jun 17 2026

    Early on in his sales career, Dan received a $0 commission check. With a wife and kids at home to take care of, it was a moment that changed him forever…

    Dan Russell is VP of National Sales at Trion Solutions, overseeing payroll, HR, and benefits for over a million employees across the globe. But before any of that, he was a mortgage banker trying to do right by his clients in an industry that stopped letting him.

    In this episode we tackled:

    → Why Dan walked away from mortgage banking at its peak

    → What a $0 commission check teaches you that success never will

    → How Trion handled an employee dying on a client's floor in real time

    → Why asking for help is the most underrated skill in business

    → What community investment actually looks like when no one's watching

    A huge takeaway from my time with Dan was that asking for help isn't a sign you don't have it together… it's how people who actually have it together got there.

    Dan, thanks a ton for coming in and being so open about the hard moments. Appreciate you dude!

    Chapters

    0:00 - Introduction & Welcome

    1:00 - What Dan Does at Trion Solutions

    1:55 - How Dan's Company Got Acquired

    2:49 - The Mortgage Banking Days

    4:35 - The $0 Commission Check

    5:43 - Why Dan Left Banking and Found PEO

    8:20 - Sink or Swim: Learning a Brand New Industry

    10:55 - Why You Have to Know Your Product

    21:55 - What the Best Business Owners Have in Common

    27:48 - When a Client Called About a Dead Employee

    34:36 - Community Work: Covenant House and Beyond

    38:45 - Homeless Youth and the "Lost Generation"

    41:53 - Advice to His Younger Self

    46:39 - Stop Trying to Do It Alone

    47:07 - Why Starting Matters More Than Being Ready

    49:39 - Gratitude as a Practice, Not a Feeling

    ~~~

    This episode is powered by Drive Creative

    🌐 https://drivecreativeagency.com/

    Subscribe for more conversations with entrepreneurs and innovators who push Beyond The Hustle

    Prefer to watch?

    YouTube → https://youtu.be/nPJQmvcdogY

    Have a story to tell? We’d love to hear from you!

    Learn more about being a guest on Beyond The Hustle by visiting https://www.beyondthehustle.show

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    53 Min.
  • Criminal Defense Secrets: What Lawyers Know That You Don't | Maggie George
    Jun 10 2026

    Maggie George is a criminal defense attorney and partner at George Law Firm in Royal Oak, Michigan. Before she ever set foot in a courtroom, she spent 13 years with a mortgage lender, worked a stint on Capitol Hill, and raised a one-year-old while taking the LSAT on maternity leave.

    In this episode of Beyond The Hustle we covered:

    → What it's actually like to defend someone you know is guilty

    → The drunk driving death trial that almost ended in a mistrial

    → How AI is already changing who walks through a defense attorney's door

    → What running a law firm with your husband looks like when it actually works

    Maggie told me that she never wants to be the smartest person in the room, and if she is, she’s in the wrong room.

    Chapters

    0:00 - Introduction & Teaser

    1:00 - Meet Maggie George: Attorney, Partner, and Career Chameleon

    3:00 - What Criminal Defense and Civil Litigation Actually Mean

    5:00 - From Capitol Hill to Quicken Loans to Law School

    9:00 - Running a Law Firm With Your Husband

    12:00 - What Happens When You Know Your Client Did It

    15:00 - The Drunk Driving Death Trial That Almost Ended in a Mistrial

    19:00 - What Law School Doesn't Teach You

    22:00 - The Clients Who Come Back Sober

    25:00 - Building a Brand in a New Market: The Florida Expansion

    30:00 - How AI Is Already Changing Criminal Defense

    36:00 - What George Law Does and Who They Help

    37:00 - The Best Advice for Anyone Starting in Law

    ~~~

    This episode is powered by Drive Creative

    🌐 https://drivecreativeagency.com/

    Subscribe for more conversations with entrepreneurs and innovators who push Beyond The Hustle

    Prefer to listen?

    Spotify → https://open.spotify.com/show/033gI3Y3rhCbWjbPqfVmMf?si=3ad1a107ca2244fa

    Apple → https://podcasts.apple.com/us/podcast/beyond-the-hustle/id1896663240

    Do you have a story to tell? We’d love to hear from you!

    Learn more about being a guest on Beyond The Hustle by visiting https://www.beyondthehustle.show

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    39 Min.
  • Why Real Experience Beats an MBA in the M&A World | Billy Baumann
    Jun 3 2026

    Business has always been Billy Baumann's love language.

    Billy is the founder of Second Chair Advisory, where he helps private equity firms find the deals nobody else is seeing. But the path to get here wasn't a straight line… It was winding, expensive, and completely humbling.

    But what came out the other side was someone who speaks a language most M&A advisors can't: the language of someone who's actually been broke, actually made payroll decisions at 2 am, and actually knows what it costs to build something from zero.

    In this episode of Beyond The Hustle, we go into:

    → How to use your personal network to get your first clients when you have no money and no credibility

    → Why profitable and actually making money are two completely different things on a balance sheet

    → How Billy is using AI agents to generate proprietary deal flow for private equity firms

    → What the M&A world looks like for trade business owners who've never heard of EBITDA

    → Why seasons matter in business and why some people are only meant to be in your story for a chapter

    Billy, thank you for coming on the show and getting deep. Appreciate you man!

    Chapters

    0:00 - Intro & Welcome

    1:00 - Meet Billy Baumann

    4:00 - Business as a Love Language: The Donut Shop Story

    8:30 - How Billy's Entrepreneurial Mind Showed Up as a Kid

    10:45 - College, Failing Out (Twice), and Finding His Way Back

    13:00 - Early Sales Jobs: GNC, AT&T, and Learning to Sell

    19:45 - First Real Business Opportunity and Building a Team from Scratch

    23:15 - Going Broke, Defaulting on Credit Cards, and Betting on Yourself

    27:00 - Landing the First Big Placement and Growing Through Referrals

    31:30 - The Grant Cardone Era and Getting Shredded on Stage

    36:40 - 2023: Losing His Father and What Came After

    41:00 - The Home Care Company, the Pivot, and Finding M&A

    47:30 - How AI Is Changing Deal Flow for Private Equity Firms

    55:00 - A Step-by-Step Example of Using Claude to Build a Business Plan

    1:09:26 - One Piece of Advice for Every Entrepreneur Starting Out

    ~~~

    This episode is powered by Drive Creative

    🌐 https://drivecreativeagency.com/

    Subscribe for more conversations with entrepreneurs and innovators who push Beyond The Hustle

    Prefer to listen?

    Spotify → https://open.spotify.com/show/033gI3Y3rhCbWjbPqfVmMf?si=3ad1a107ca2244fa

    Apple → https://podcasts.apple.com/us/podcast/beyond-the-hustle/id1896663240

    Do you have a story to tell? We’d love to hear from you!

    Learn more about being a guest on Beyond The Hustle by visiting https://www.beyondthehustle.show

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    1 Std. und 11 Min.
  • What We Got Wrong About Running a Business 10 Years In | Dan Dulka
    May 28 2026

    Dan Dulka and I started Drive Creative over 10 years ago but that’s when the real education began.

    The first year or two was mostly brute force since cash was tight.. Right when we landed manufacturing clients and a public company with $2 billion in annual revenue, Covid hit. We lost most of our business overnight.

    But instead of pivoting fast, Dan shared how we held on and hoped. But hope is NOT a good strategy.

    In this episode, we tackled:

    → How Covid forced a full pivot

    → Why implementing EOS changed our partnership and the way we ran the company

    → How we’re rebuilding our team model around AI to create more leverage without losing culture

    → What "AI Thursdays" looks like and why we started it

    Though it’s taken 10 years, it really does feel like something shifted three years ago. Like we went from hustling through the work to actually building something with intention.

    Dan, thanks for coming on the show and sharing the story of Drive Creative!

    Chapters

    0:00 - Introduction

    1:10 - Who Is Dan Dulka and What Does Drive Do?

    3:15 - Building the Team: AI as Leverage, Not a Replacement

    6:00 - Training AI Like You'd Train an Employee

    9:23 - AI Thursdays: How Drive Is Getting Their Team Up to Speed

    13:33 - How Drive Started 10 Years Ago

    15:20 - The Early Grind: Cash, Clients, and Brute Force

    17:05 - How Covid Devastated Their Manufacturing Focus

    18:37 - The Three Pivots That Turned Things Around

    23:06 - How EOS Fixed a Fractured Partnership

    27:47 - What the Operating System Actually Does for a Small Business

    33:18 - What Entrepreneurship Gives You That a 9-to-5 Doesn't

    39:55 - Facing Fear: Everest Base Camp With a Heights Phobia

    44:21 - Bravery in Business Is the Same as Bravery on a Mountain

    49:12 - What We'd Tell Ourselves on Day One

    ~~~

    This episode is powered by Drive Creative

    🌐 https://drivecreativeagency.com/

    Subscribe for more conversations with entrepreneurs and innovators who push Beyond The Hustle.

    Prefer to watch?

    YouTube → https://youtu.be/0WBF1-0kicU

    Do you have a story to tell? We’d love to hear from you!

    Learn more about being a guest on Beyond The Hustle by visiting https://www.beyondthehustle.show

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    51 Min.