In this episode of Beyond the Booth, we’re joined by the brilliant MK, the founder and creative director of Manymoon Studio — an electronic music marketing agency working with some of the biggest global labels, brands, and talent in the scene.

We go behind the scenes of the music industry to uncover how top-tier artists grow online, how campaigns are built from scratch, and why branding and strategy are just as important as the music itself.

Whether you're a DJ, producer, content creator, or just curious about the business side of dance music, this episode is packed with insights, advice, and inspiration from someone who's shaping the future of music marketing.

Today’s guest is Rick Scholing, a multi-talented figure in the global dance music industry.
As the Label Manager for Heldeep Records, HILOMATIK and OH2, Rick works closely with Oliver Heldens to manage some of the most forward-thinking labels in electronic music.

But that’s only one side of his career. Rick is also a DJ, producer, podcast host, and the owner of a promotional company for DJs in the Netherlands, operating globally. With experience both behind the scenes and in the booth, he offers a unique perspective on what it takes to succeed in today’s music industry.

In this episode, Rick breaks down:

• What’s really involved in managing world-class record labels

• How to balance life as a DJ and producer with industry roles

• The importance of building networks and platforms for upcoming artists

• His personal journey and advice for aspiring DJs, producers, and label managers

Whether you’re an artist looking to get signed, an aspiring label manager, or just a fan of the electronic music scene, this conversation is packed with insight.

🎧 Don’t forget to like, comment, and subscribe for more conversations with leading voices in dance music.

Beyond The Booth - Will Clarke - From Dancefloors to Podcasts

In this engaging conversation, Will Clarke shares insights into his journey as a DJ and producer, discussing the evolution of his sound, the importance of supporting local artists, and the challenges of navigating the music industry.

He emphasises the significance of social media in promoting music and reflects on his experiences with remix culture and collaborations. Will also dives into his creative process, highlighting the role of vocals in his productions and the importance of building relationships within the industry. This episode offers a comprehensive look at the complexities of a music career and the strategies for success.

The conversation doesn’t stop there — Will explores the importance of presentation in the arts, innovative marketing strategies, and the realities of live performances. He shares insights on preparing for DJ sets, memorable gigs, and the evolution of podcasting, while emphasising the value of personal connections with fans and the challenges of running a podcast.

Finally, Will reflects on his future aspirations in both music and business, underlining the significance of community and creativity throughout his journey.