Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 10: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Brendan Lebitsch (https://www.linkedin.com/in/brendanlebitsch/) about his entrepreneurial journey, insights into manufacturing and sourcing in China, and how AI tools are transforming his business operations.

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Brendan Lebitsch founded High Life Tech at just 18 years old, starting with custom phone cases that allowed customers to print their designs. Over time, the company evolved, expanding its product range to include keychains, lanyards, and more.
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Chapters

• 00:00 Introduction to Brendan Lebitsch and His Ventures
• 07:57 Operational Challenges in Merchandise Development
• 09:49 Leveraging Technology and AI for Efficiency
• 18:21 The Role of AI in Business and Creativity
• 21:36 Rebranding to Off Menu: The New Direction
• 24:06 Advice for Aspiring Entrepreneurs

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 9: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Tyler Raciti (https://www.linkedin.com/in/traciti/ about his unconventional journey from public policy and nonprofit advocacy to the frontier of artificial intelligence. Tyler shares how his passion for solving large-scale societal challenges led him through politics, consulting, emerging technology strategy, and ultimately entrepreneurship.

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Tyler Raciti is the founder and CEO of Volumes, a New York-based, venture-backed startup focused on helping world models work with 3D and 4D spatial data. Prior to founding Volumes, he worked as a Physical AI Strategist at Monitor Deloitte, advising organizations across robotics, autonomous systems, aerospace, smart cities, and emerging technologies. Tyler is also the founder of PRO-NEO, a nonprofit organization that successfully helped shape New York State opioid overdose prevention policy impacting millions of students. His career spans public service, consulting, nonprofit leadership, and entrepreneurship, all driven by a passion for tackling complex problems with meaningful real-world impact.

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Chapters

• 00:00 Introduction and Business Overview
• 06:19 Revolutionizing AI with Physical Data
• 12:09 Building a Team and Overcoming Challenges)
• 38:03 Personal Journey and Final Thoughts

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 8: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Terri Trovato (https://www.linkedin.com/in/terri-trovato-387bba74/) about expert insights on digital marketing strategies and the role of AI in enhancing creativity.


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Terry Trovato has over thirteen years of experience in digital marketing, navigating through the evolving landscape from organic social media to paid media and now integrating AI technologies into her strategies. She is the founder of the Darcy Agency, which specializes in creating tailored marketing solutions for various brands, particularly in the fashion industry. Her journey began when she moved to Spain and found herself navigating through the complexities of working remotely while establishing her brand. The transition from freelancing to founding the Darcy Agency was a natural progression.

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Chapters

• 00:00 - Introduction and Business Overview
• 02:04 - Founding the Darcy Agency
• 06:08 - Inspiration Behind the Name Darcy
• 11:52 - AI in Marketing and Tools Used
• 16:11 - Challenges in Freelancing and Starting a Business
• 25:52 - Advice for New Entrepreneurs

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.