Become the Master
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Become the Master
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Think about your favorite brands (and maybe some that were your favorite but lost you). What is it that you love about them. What do they do just so darn well? What are they the master of? (Or, in the case of a brand that lost you, what did they do to drive you away? Did they lose focus on what their target audience and dilute their product?). While we want to diversify ourselves, we must start with becoming the master of just one thing first. What is the one format you want to master? That you want people in the club to be like, "oh, you want a good ________ class, you've gotta go to (insert your name here)!" Listen in to learn about how to deepen your mastery of one format and how that can really impact the member experience for your core group of constituents.